JOAX-DTV (branded as 日本テレビ i.e. Nippon Television, or 日テレ i.e. NTV for short, legally Nippon Television Network Corporation) is the flagship station of the Nippon News Network and the Nippon Television Network System owned by Nippon Television Holdings, itself controlled by The Yomiuri Shimbun Holdings. Based in Minato, Tokyo, it was founded on October 28, 1952 and launched on August 28, 1953 as the first commercial broadcaster in Asia.
1953–2001 (primary); 2001–2003 (secondary)[]
Designer:
Unknown
Typography:
Unknown
Launched:
28 August 1953
1953–1978 (primary); 1978–2001 (secondary)[]
When it first signed on, its logo was simple three leters: "NTV" as initials with or without a circle, it also served as the basis for the NTVIC logo used from 1986-2004.
1972–1978[]
In 1972, a year after color broadcasts were widely introduced, NTV updated its logo to add the red blue and green colors into the wordmark.
1978–1993 (primary); 1993–2001 (secondary)[]
Designer:
Masahiro Touzawa
Typography:
Unknown
Launched:
1 January 1978
To coincide with the station's 25th anniversary in 1978, an emblem was introduced. The emblem was a circle which has a rounded figure cutout, and a second circle within it; also it reflects as a soundwave located outside of the circle and was heavily inspired by the logos of Rede Globo and Radiobrás. Despite the Nandarou being introduced in 1992 and put into full use a year later, the emblem continued to be used for secondary & (until 1993) corporate purposes and on the sign-on/sign-off ident until 2001.
The Green Pig (nicknamed Nandarou) was originally designed by Studio Ghibli co-founder Hayao Miyazaki to celebrate the channel's 40th anniversary in 1993. After that year, it was used as a corporate logo, replacing the 1971 emblem.
1993–2001 (primary); 2001–2003 (secondary)[]
Despite this logo being replaced in 2001 by the nine-dots logo for on-air purposes, the green Nandarou symbol was still used as a production logo and was used in print materials and miscellaneous purposes until 2003, when the channel fully rebranded.
2001–2003[]
Designer:
Unknown
Typography:
Helvetica (modified)
Launched:
Unknown
In 2001, NTV retired the 1978 symbol as the company rolled out a different brand identity for its station branding. This logo has the same dots as Nine Network.
2003–2013[]
Designer:
Unknown
Typography:
Unknown
Launched:
July 2003
To coincide with the then-upcoming arrival of digital television to Japan in 2003, NTV updated its logo with the Nandarou now being colored in gold and a wordmark consiting of NTV's short Japanese name "Nittele" with the first kanji being a rectangle with a red dot being introduced.
2013–present[]
In 2013, Nandarou was removed from the logo for the first time in 20 years, leaving the initial letters with "Ni" kanji as a number zero, and two kana letters (Te and re) together as an NTV with a Japanese alphabet. This logo was introduced on its 60th Anniversary, and served as the basis for the NTVIC logo used since 2014.