This logo is very similar to how the 1930s logos looked like; in export markets outside of the company's native Japan, the Datsun name would be phased out in favor of Nissan starting in 1983, with the transition being completed by 1986.
Custom type Akzidenz-Grotesk (brand, 2001-2017) Nissan Brand (brand, 2017-present)
Launched:
January 8, 2001
In 1999, Nissan, then a dire company essentially on life support, with over $20 billion in debt and reporting heavy losses, hired former Michelin and then-Renault executive Carlos Ghosn as their COO to help turn things around and fix their bad decisions. That year, he announced the Nissan Revival Plan (consisting of layoffs, plant shutdowns, sell offs, etc) to help revive the company, and he became CEO two years later. As a result, a new logo was unveiled on January 8, 2001 at the North American International Auto Show. It was first previewed on the Alpha-T Concept and Z Concept. The first production vehicle to be sold using this logo was the third generation Nissan Primera, which was launched in Japan on January 30, 2001.
The last redesigned vehicle to use this logo was the third generation Nissan Qashqai that was unveiled in Europe on February 18, 2021 (later replaced with the next logo below in 2022). This logo was phased out in North America in 2022, although it is still used on some existing car models in some markets as of 2024. Nissan Stadium continued to use this logo's wordmark until 2025.
2020–present[]
Designer:
Alphonso Albaisa, Tsutomu Matsuo of Nissan Global Design
Typography:
Custom Nissan Brand (brand)
Launched:
October 23, 2019 (Reveal) July 15, 2020 (Launch)
On July 15, 2020, a new logo was officially unveiled, along with the launch of the production version of the Ariya model in Japan (which went on sale in early 2022), followed by the Magnite Concept in India on the following day. It was previewed earlier on the Ariya Concept, which was unveiled on October 23, 2019 at the Tokyo Motor Show. The first production car to be sold using the new logo was the production version of the Magnite model in India, which was revealed on October 21, 2020 and launched on December 2, 2020, followed by Indonesia on December 21, 2020, the third generation Note model in Japan, which was revealed on November 24, 2020 and went on sale on December 23, 2020, and the facelifted 2021 Armada in the United States, which was revealed on December 8, 2020 and went on sale on January 19, 2021. The new logo began to be used gradually on existing car models starting in 2021, replacing the previous logo.
Notes: 1Joint venture with Mitsubishi Motors. 2Alliance between Nissan Motor with Renault Group and Mitsubishi Motors. 3Japanese branch of Renault, brand licensed from Renault Group.
