FANDOM


1979-1988

Nunion

1988-1990

Norwichunionlogo (1)

1990-2000

Norwich Union

2000-2009

Norwich Union

As it merged with CGU plc in 2000 to formed Aviva plc in 2000, the company continued to use the Norwich Union name as a trading name in the United Kingdom until 1 June 2009, when it became formally known as Aviva within the United Kingdom.

The launch was supported by a £9 million advertising campaign to promote the rebranding (one of the most expensive ever in the insurance field), with the participation of celebrities including Bruce Willis and Alice Cooper.

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