Nova S launched on 14 December 2017 as Top.
The channel changed its name on 25 March 2019 at 14:00 CET to Nova S after United Group launched Nova M and Nova BH the previous year. On the same day, the parent Nova TV in Croatia rebranded with a new logo and graphics, which was not used by the other three Nova channels at the time.
Less than a year after the channel launched, on 28 February 2020, Nova S changed its logo so that it now incorporates the 2019 logo of its Croatian counterpart. The graphics package used by the parent Nova has also been implemented by the Serbian offshoot, but in maroon instead of red.
However, Nova BH and Nova M continue to use the 2007-style logos for now, and have not yet transitioned to the new logo style.
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