Nova TV, formerly but still commonly known as Nova S, is the Serbian offshoot of its Croatian counterpart, both being owned by the Southeast European mass media company United Group. Although it is considered a major television channel in Serbia, unlike the other Nova-branded channels, it is not a terrestrial one, since it is available solely on United Group-owned operators such as SBB and Total TV, primarily due to political connotations.
Top[]
2017–2019[]
Designer:
Unknown
Typography:
Unknown
Launched:
December 14, 2017
Nova TV was launched on December 14, 2017 as Top. It was originally dedicated to original programming such as Totalni obrt, which continued to air even after it rebranded to Nova S.
Nova S[]
2019–2020[]
Designer:
Unknown
Typography:
Unknown
Launched:
March 25, 2019
The channel changed its name on March 25, 2019 at 14:00 CET to Nova S after United Group launched Nova M and Nova BH the previous year. On the same day, the parent Nova TV in Croatia rebranded with a new logo and graphics, which was not used by the other three Nova channels at the time.
Less than a year after the channel launched, on February 28, 2020, Nova S changed its logo so that it now incorporates the 2019 logo of its Croatian counterpart. The graphics package used by the parent Nova has also been implemented by the Serbian offshoot, but in maroon instead of red. However, Nova BH and Nova M continued to use the 2007-style logos until 9 October 2021.
Introduced on January 1, 2023 at midnight. The logo is essentially the same as the 2020 logo except the "S" is omitted. With this, the channel's name was officially changed to Nova TV but the channel is still colloquially referred to as Nova S, primarily to avoid confusion with the Croatian counterpart.
