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Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.
In 1970, the text was modified to a bolder version of the 1964 logo.