In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20th, 1964. The product was an instant success and remains widely popular.
1970–present
Designer:
Unknown
Typography:
ITC Avant Garde
Launched:
Unknown
In 1970, the font was changed to bold version of ITC Avant Garde.
Breakfast Table (Canada)
Slogan The Tasty Way to Start Your Day. This was used for end tags, and this slogan was used globally.
