Nutella

Contents
1951–1964	1964–1970	1970–present

Nutella is a hazelnut chocolate spread manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.

Giandujot Supercrema

1951–1964

Nutella

1964–present

1964–1970

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1970–present

In 1970, the text was modified to a bolder version of the 1964 logo.

V • T • E  Ferrero

Subsidiaries: Ferrara Candy Company | Kelsen Group Chocolate and confectionery brands: 100 Grand | BabyRuth | Brioss | Butterfinger | Chunky | Crunch (United States)1 | Duplo | Goobers | Oh Henry! | Raisinets | SnoCaps | Fannie May | Ferrero Küsschen | Ferrero Rocher (Grand) | Ferrero Rondnoir | Fiesta Ferrero | Garden Coco | Giotto | Gran Soleil | Kinder (Surprise | Bueno | Bueno White | Joy | Pingui | Happy Hippo | Maxi | Milch-Schnitte | Délice) | Mon Chéri | Nutella (Nutella & Go! | Nutella B-ready) | Pocket Coffee | Raffaello | Thorntons (Classic | Moments) | Tronky | Yogurette Biscuit and cookie brands: Delacre | Délichoc | Famous Amos | Hanuta | Keebler | Kjeldsens | Little Brownie Bakers | Mother's Cookies | Murray | Royal Dansk Gum and sweet brands: Atomic Fireball | Black Forest | Bobs | Boston Baked Beans | Bottle Caps | Brach's | Chuckles | Fruit Stripe | Fun Dip | Gobstopper | Jaw Busters | Jujubes | Jujyfruits | Laffy Taffy | Lemonheads | Nerds | Nips | Now and Later | Pixy Stix | Rain-Blo | Red Hots | Runts | Sathers | Spree | Stretch Island | Super Bubble | SweeTarts | Tic Tac | Trolli2 (USA only) | Wonka Nerds Other brands: Estathé | Cristallina | Cacao Ferrero 1Under license from Nestlé. 2Under licence from Trolli GmbH.