Nutella

Contents
1951–1964	1964–1970	1970–present

Giandujot Supercrema

1951–1964

Nutella

1964–present

1964–1970

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Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. In 1963, Ferrero's son Michele Ferrero revamped Supercrema with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed "Nutella". The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular.

1970–present

In 1970, the text was modified to a bolder version of the 1964 logo.

Breakfast Table (Canada)

Slogan The Tasty Way to Start Your Day. This was used for end tags, and this slogan was used globally.

V • T • E  Ferrero

Subsidiary: Ferrara Candy Company Ferrero brands: Delacre | Délichoc | Ferrero Küsschen | Ferrero Rocher | Ferrero Rondnoir | Fiesta Ferrero | Garden Coco | Giotto | Gran Soleil | Hanuta | Kinder (Surprise | Bueno | Bueno White | Joy | Pingui | Happy Hippo | Maxi | Duplo | Délice) | Mon Chéri | Nutella (Nutella & Go | Nutella B Ready) | Pocket Coffee | Raffaello | Thorntons | Tic Tac Ferrara brands: Chocolate brands: 100 Grand | BabyRuth | Butterfinger | Chunky | Crunch (United States)1 | Goobers | Oh Henry! | Raisinets | SnoCaps Candy brands: Atomic Fireball | Black Forest | Bobs | Boston Baked Beans | Brach's | Chuckles | Fruit Stripe | Jaw Busters | Jujubes | Jujyfruits | Lemonheads | Now and Later | Rain-Blo | Red Hots | Super Bubble | Trolli2 (USA only) Cookie brands: Famous Amos | Keebler | Little Brownie Bakers | Murray | Mother's Cookies 1Under license from Nestlé. 2Under licence from Trolli GmbH.