O2 (UK)

Cellnet

1985–1988

1988–1990

1990–1999

BT Cellnet

1999–2002

In 1999 BT Group acquired Securicor's 40 percent share of Cellnet and the company was later rebranded as BT Cellnet.

O₂

2002–present

In 2001, BT Wireless demerged from BT and took the name mmO₂ plc. While mmO₂ plc was created in 2001, the O₂ consumer brand was introduced on 19 June 2002 in the United Kingdom, Germany, Ireland and the Netherlands (where it lasted for only a year before reverting to Telfort). The rebranding was supported by a European advertising campaign, which began on 16 April 2002 across all four countries. Lambie-Nairn created the O₂ brand identity.

Spanish telecommunications company Telefónica acquired O₂in the United Kingdom, Ireland and Germany in early 2006.

V • T • E

Telefónica

Consumer telecommunications brands:

Other assets:
Terra Networks | Wayra

Television services: Vía Digital | Movistar TV (Spain) | Yomvi

Notes:
¹Owned by PPF Group. Brand licensed from Telefónica.
²Joint venture with The Walt Disney Company.
³Operated by Caracol Televisión.
⁴Sold in 2003 and renamed back to Telfort. Acquired by KPN in 2005.
⁵Merged into O₂ Germany.
⁶Acquired by CK Hutchison Holdings and replaced by the Three brand.

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