Logopedia
Logopedia
121,030
pages

Contents

1985–1990 1985–1988 1988–1990 1990–1999 1999–2002 2002–2021
1985–1990 1985–1988 1988–1990 1990–1999 1999–2002 2002–2021

Cellnet

1985–1990

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1985–1988

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1988–1990

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1990–1999

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BT Cellnet

1999–2002

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In 1999, BT Group acquired Securicor's 40 percent share of Cellnet and the company was later rebranded as BT Cellnet.

O2

2002–2021

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Designer:  Lambie-Nairn
Typography:  Frutiger

In 2001, BT Wireless demerged from BT and took the name mmO2 plc. While mmO2 plc was created in 2001, the O2 consumer brand was introduced on 19 June 2002 in the United Kingdom, Germany, Ireland and the Netherlands (where it lasted for only a year before reverting to Telfort). The rebranding was supported by a European advertising campaign, which began on 16 April 2002 across all four countries. Lambie-Nairn created the O2 brand identity.

Spanish telecommunications company Telefónica acquired O2 in the United Kingdom, Ireland and Germany in early 2006.

O2 and Virgin Media merged on 1 June 2021 creating Virgin Media O2. It will be a 50/50 joint venture between Telefonica and Liberty Global. However, the O2 branding still exists along with Virgin Media when both companies were merged into one.[1]

O2 (UK)
Virgin Media O2