114,751 Pages

Contents

1985-1990 1985–1988 1988–1990 1990–1999 1999–2002 2002–present
1985-1990 1985–1988 1988–1990 1990–1999 1999–2002 2002–present

Cellnet

1985-1990

Cellnet Logo 1985 .png

1985–1988

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1988–1990

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1990–1999

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BT Cellnet

1999–2002

BT Cellnet logo.svg

In 1999, BT Group acquired Securicor's 40 percent share of Cellnet and the company was later rebranded as BT Cellnet.

O2

2002–present

O2.svg
DESIGNER
Lambie-Nairn
TYPOGRAPHY
Unknown
USAGE
Official

In 2001, BT Wireless demerged from BT and took the name mmO2 plc. While mmO2 plc was created in 2001, the O2 consumer brand was introduced on 19 June 2002 in the United Kingdom, Germany, Ireland and the Netherlands (where it lasted for only a year before reverting to Telfort). The rebranding was supported by a European advertising campaign, which began on 16 April 2002 across all four countries. Lambie-Nairn created the O2 brand identity.

Spanish telecommunications company Telefónica acquired O2 in the United Kingdom, Ireland and Germany in early 2006.



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