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Ocado 2002.png


Ocado new.png


Ocado 2021.svg

Ocado launched their new look in 2021, replacing the green colour with a purple hue called 'Grape' and making the swirl bolder. The change in colour aims to make Ocado stand out against competitors, as green is common in the UK grocery industry (and associated with their previous partner Waitrose) and, with the bolder swirl, was designed to look clearer on smaller screens.

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