Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:

Contents

2002–2015 2015–2021 2021–present
2002–2015 2015–2021 2021–present

2002–2015

Ocado 2002.png

2015–2021

Ocado new.png

2021–present

Ocado-2021-Stacked.png
Designer:  John Knowles Richie
Space Doctors
F37 Foundry
Typography:  Ocado Full Fig

(modified)

Launched:  Unknown

Ocado launched their new look in 2021, replacing the green colour with a purple hue called 'Grape' and making the swirl bolder.

The change in colour aims to make Ocado stand out against competitors, as green is common in the UK grocery industry (and associated with their previous partner Waitrose) and with the bolder swirl, was designed to look clearer on smaller screens. They also launched a new 'There's an Ocado just for you' jingle at this time.


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