Logopedia
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Contents

1998–2007 2002–2016 2016–present
1998–2007 2002–2016 2016–present

Telemar

1998–2002

Telemar.jpg

Oi

2002–present

Oi.svg

2002–2016

Designer:  Wolff Olins
Typography:  Unknown
Launched:  Unknown

In 2002, Telemar launched its mobile communications brand, Oi ("Hi", in Portuguese), with its identity designed by Wolff Olins. The logo, resembles a speech bubble, used in many different shapes. In 2007, all their services rebranded under Oi, and in 2012, the company's corporate name was changed from Telemar Norte Leste S.A. to Oi S.A.

2016-present

Designer:  Wolff Olins
FutureBrand
Typography:  Unknown
Launched:  Unknown

In March 2016, Oi refreshed their existing brand by literally making it more flexible. The bubble that encases the brand name can now become freeform and comes in one of three possible graduated finishes. The final package of branding, co-designed by Wolff Olins and FutureBrand São Paulo, consists of about 70 variations (regarding each logo is restrained to it's given gradient as shown below).

Brasil Telecom
Telerj
Telest
Telemig
Telest
Telebahia
Telergipe
Telasa
Telpe
Telpa
Telern
Teleceará
Telepará
Telepisa
Telamazon
Telaima
Teleamapá
Telma
Oi
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