This page only shows primary logo variants. For other related logos and images, see:
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1862–1910
Originally Opel was a brand of sewing machines and its first logo featured the initials of the founder of this brand - Adam Opel. Later, in 1886, the company started producing bicycles, and this company changed the logo two years later. This logo was used until 1910 on their sewing machines, bicycles, and first cars.
1888–1889
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This was the second logo made for the sewing machines, and the first one for bicycles. It was used for a few time. On this new design, were added the name of the founder. The word "Rüsselsheim" has also been added, which is the name of the city where Opel's headquarters is located until today.
1889–1893
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This was the third logo made for the sewing machines. This one were totally redesigned but maintained the word "Rüsselsheim". On 1889, the term Blitz appeared with various models, sometimes combined with other names such as Saint Hubertus or Victoria.
1893–1899
In 1893, Opel start to add on various bike models he name Victoria, the Roman goddess of victory. This logo was an adaptation made from the previous logo. That's the first one that used a bike as an Opel symbol.
1899
This logo was used for a few time since when Adam Opel's wife – Sophie Opel – start to take the command of this company.
1899–1902
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In 1899, Opel started the production of cars that was maintained until today. This logo appeared just on their first advertisements talking about their new automobiles. The first cars made by Opel haven't badge.
1902–1906
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1906–1909
1909–1910
1910–1921
1921–1928
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1928
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1928–1937
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In 1929, Opel joined General Motors.
1930
In 1930 Opel searched for a catchy, five-letter name for the new delivery truck (Schnell-Lastwagen) in a Germany-wide competition. A familiar name won: “Blitz”. The legendary lightning bolt symbol was arranged for the corresponding logo for the first time; initially in the Opel Eye, later without it. The name of the now world-famous logo thus traces its origins back to the early Opel bicycles. The graphic representation, on the other hand, goes back to the 1930 truck.[1]
1930–1936
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This was the second logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[2]
1936
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This was the third logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[3]
1936–1952
This was the fourth logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[4]
1937–1950 (secondary)
In the 1950s and 1960s, the oval sign with the inversion of the yellow/white colours in the border officially served as company logo for Opel and its dealers, who were also called ‘service stations’. The original form of the logo had already been developed in 1937 concurrently to the two blitz symbols.[5]
1937–1947
From 1934, a stylised Zeppelin adorned Opel vehicles as a hood ornament – once a symbol of human innovation and technical progress. For the two-dimensional representation, the emblem was integrated in a wheel, the symbol of human mobility on Earth. Numerous variations were created, in the 1950s always with the ‘dorsal fin’. The logos appeared on radiator grilles, steering-wheel hubs, wheel caps and rear lids as well as on various printed materials, mostly pointing to the left.[6] This was the logo used on advertising until 1947.
1937–1938 (badge)
This logo was only a badge. The previous one was the one that appeared on commercials.
1938–1947 (badge)
This logo was only a badge. The second logo of 1937 was the one that appeared on commercials (the same that was for the previous one).
1947–1954
This was the logo used on advertising until 1954.
1950–1970 (secondary)
After the introduction of a new Corporate Identity in 1970, this logo (that was also known as the “Opel egg”), slowly disappeared from the public eye.[7]
1951–1953 (badge)
This logo was only a badge. The logo of 1947 was the one that appeared on commercials.
1952–1964
This was the fifth and also the last that logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[8]
1953–1956 (badge)
This logo was only a badge. The logo of 1947 was the one that appeared on commercials until 1954. On 1954 was redesigned an new logo to advertising, that was also used as a badge at the same time that this one.
1954–1963
This logo was used for adverts (until 1963) and as a badge (until 1959). The previous one was an example of a badge that was used with this one just on cars and as only a symbol. The symbol of this logo was inspired by the badge that was already used before
1956 (badge)
This logo was only a badge. The previous one was the one that appeared on commercials.
1956–1957
This logo was only a badge. The logo of 1954 was the one that appeared on commercials (the same that was for the previous one).
1957–1959 (badge)
This logo was only a badge. The logo of 1954 was the one that appeared on commercials (the same that was for the previous one).
1959–1963 (badge)
As the description of 1954–1963 logo said, that logo was used as a badge until 1959. This logo was his successor as a badge but was the same that still continued being the logo used for commercials.
1963–1964
In late 1963 the Zeppelin, which had become very abstract, was turned into a lightning bolt, the Blitz – a symbol that the Opel graphic designers had been using sporadically since 1930.[9] This logo was used for a few months.
1964–1970
This logo was only used on Opel advertising since 1964 to 1970.
1964–1968 (badge)
This logo was only used during as a car badge. The previous logo was the one that appeared on commercials
1968–1970 (badge)
This logo was only used during as a car badge. That's not the logo was that appeared on commercials during this time.
1970–1978
1978–1987
1987
This logo was used for a few months and was affixed to the cars of this brand, as a sticker. That was not this logo that was used on Opel advertising, but the previous one.
1987–2002
This logo was used on Opel advertising since 1987 to 2002. The badge was just an metallic version of the circle and the blitz symbol since 1987 to 1991 and 1995 to 2002. Since 1991 until 1995, Opel cars had a different badge.
1991–1995 (badge)
This classic logo was used just as a badge. On commercials were used the previous one.
1995–2002
This logo was used at the same time that the logo of 1987 on advertising.
2002–2007
2007–2009
2009–2017
2016–2021 (badge)
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This logo was de badge of opel car logos since 2016 and it will be applied on automobiles until 2021. Just on 2017, UWE[10] designed an new version this logo to replace the previous one on commercials. This logo never was used on Opel advertising.
2017–2020; 2021–present (badge)
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In 2017, GM sold Opel to Groupe PSA and has since been part of Groupe PSA ever since. Even though this logo is no longer used as of 2020, it was nevertheless reused as a badge for 2021.
2020–present
This new logo, a thinned out version of the 2017 logo, first appeared in ads worldwide, with the introduction of a new custom font called Opel Next. In 2020, the merger of both PSA and FCA was announced, thus forming the Stellantis group, where Opel and other brands will enter in 2021.
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See also
Former
References
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