This page only shows primary logo variants. For other related logos and images, see:
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1862–1889[]
Originally Opel was a brand of sewing machines and its first logo featured the initials of the founder of this brand - Adam Opel. Later, in 1886, the company started producing bicycles, and this company changed the logo two years later. This logo was used until 1910 on their sewing machines, bicycles, and first cars.
1889–1899[]
In 1893, Opel start to add on various bike models the name Victoria, the Roman goddess of victory. This logo was an adaptation made from the previous logo. That's the first one that used a bike as an Opel symbol.
1899–1902[]
In 1899, Opel started the production of cars that was maintained until today. This logo appeared just on their first advertisements talking about their new automobiles. The first cars made by Opel haven't got a badge.
1902–1906[]
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1906–1909[]
1909–1910[]
1910–1936[]
1936–1952[]
1936–1950 (secondary)[]
In the 1950s and 1960s, the oval sign with the inversion of the yellow/white colours in the border officially served as company logo for Opel and its dealers, who were also called ‘service stations’. The original form of the logo had already been developed in 1937 concurrently to the two blitz symbols.[1]
1936–1947[]
From 1934, a stylised Zeppelin adorned Opel vehicles as a hood ornament – once a symbol of human innovation and technical progress. For the two-dimensional representation, the emblem was integrated in a wheel, the symbol of human mobility on Earth. Numerous variations were created, in the 1950s always with the ‘dorsal fin’. The logos appeared on radiator grilles, steering-wheel hubs, wheel caps and rear lids as well as on various printed materials, mostly pointing to the left.[2] This was the logo used on advertising until 1947.
1947–1954[]
This was the logo used on advertising until 1954.
1950–1970 (secondary)[]
After the introduction of a new Corporate Identity in 1970, this logo (that was also known as the “Opel egg”), stopped to be used.[3]
1954–1963[]
This logo was used for adverts (until 1963) and as a badge (until 1959). The previous one was an example of a badge that was used with this one just on cars and as only a symbol. The symbol of this logo was inspired by the badge that was already used before
1963–1964[]
In late 1963 the Zeppelin, which had become very abstract, was turned into a lightning bolt, the Blitz – a symbol that the Opel graphic designers had been using sporadically since 1930.[4] This logo was used for a few months.
1964–1970[]
This logo was only used on Opel advertising since 1964 to 1970.
1970–1978[]
This logo would continue to be used in the UK throughout the early 1980s, before such operations were renamed to that of its British sister brand, Vauxhall.
1978–2002[]
1978–1987[]
1987–2002[]
This logo was used on Opel advertising since 1987 to 2002. The badge was just an metallic version of the circle and the blitz symbol since 1987 to 1991 and 1995 to 2002. Since 1991 until 1995, Opel cars had a different badge.
1995–2002[]
This logo was used at the same time that the logo of 1987 on advertising.
2002–2007[]
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2007–2009[]
2009–2017[]
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This logo debuted on the Insignia in October 2008. It was initially used as a badge, but this logo started to be used on advertising in September 2009, debuting the automaker's new slogan, Wir leben Autos. It was used until 2020 as a badge, with the last model to use the badge being the Mokka X.
2017–2020[]
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In 2017, GM sold Opel to Groupe PSA and has since been part of Groupe PSA ever since. Even though this logo is no longer used as of 2020, it was nevertheless reused as a badge for 2021.
2020–present[]
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This new logo, a thinned out version of the 2017 logo, first appeared in ads worldwide, with the introduction of a new custom font called Opel Next. In 2020, the merger of both PSA and FCA was announced, thus forming the Stellantis group, where Opel and other brands entered in 2021.
2023–present[]
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References[]
External links[]
Predecessors: Fiat Chrysler Automobiles (Fiat S.p.A. | Chrysler Group) | Groupe PSA Marques: Subsidiaries: Former/Defunct assets: Subsidiaries: Fiat Industrial | Fiat-NSU | Fiat S.p.A. | Fiat-Tata | Chrysler-Plymouth | Jeep-Eagle | AMC | Magneti Marelli | Nanjing Fiat Automobile | Opel Bank |
Car marquees Buick | BrightDrop | Cadillac | Chevrolet (Corvette) | GMC (Hummer) Other assets Former assets: Notes |