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This page only shows primary logo variants.
For other related logos and images, see:
1862–1889 1889–1899 1899–1902 1902–1906 1906–1909 1909–1910 1910–1936
1862–1889 1889–1899 1899–1902 1902–1906 1906–1909 1909–1910 1910–1936
1936–1952 1937–1950 (secondary) 1937–1947 1947–1954 1950–1970 (secondary) 1954–1963 1963–1964
1936–1952 1937–1950 (secondary) 1937–1947 1947–1954 1950–1970 (secondary) 1954–1963 1963–1964
1964–1970 1970–1978 1978–1987 1987–2002 1995–2002 2002–2007 2007–2009
1964–1970 1970–1978 1978–1987 1987–2002 1995–2002 2002–2007 2007–2009
2009–2017 2017–2020 2020–present 2023–present
2009–2017 2017–2020 2020–present 2023–present

1862–1889[]

Opel 1862

Originally Opel was a brand of sewing machines and its first logo featured the initials of the founder of this brand - Adam Opel. Later, in 1886, the company started producing bicycles, and this company changed the logo two years later. This logo was used until 1910 on their sewing machines, bicycles, and first cars.

1889–1899[]

Opel 1893

In 1893, Opel start to add on various bike models the name Victoria, the Roman goddess of victory. This logo was an adaptation made from the previous logo. That's the first one that used a bike as an Opel symbol.

1899–1902[]

Opel 1899

In 1899, Opel started the production of cars that was maintained until today. This logo appeared just on their first advertisements talking about their new automobiles. The first cars made by Opel haven't got a badge.

1902–1906[]

Opel 1902
Designer:  Unknown
Typography:  Aldine Condessed Bold
Launched:  1902

1906–1909[]

Opel 1906

1909–1910[]

Opel 1909

1910–1936[]

Opel 1910

1936–1952[]

Opel 1936-2

1936–1950 (secondary)[]

Opel 1937

In the 1950s and 1960s, the oval sign with the inversion of the yellow/white colours in the border officially served as company logo for Opel and its dealers, who were also called ‘service stations’. The original form of the logo had already been developed in 1937 concurrently to the two blitz symbols.[1]

1936–1947[]

Opel 1937-2

From 1934, a stylised Zeppelin adorned Opel vehicles as a hood ornament – once a symbol of human innovation and technical progress. For the two-dimensional representation, the emblem was integrated in a wheel, the symbol of human mobility on Earth. Numerous variations were created, in the 1950s always with the ‘dorsal fin’. The logos appeared on radiator grilles, steering-wheel hubs, wheel caps and rear lids as well as on various printed materials, mostly pointing to the left.[2] This was the logo used on advertising until 1947.

1947–1954[]

Opel 1947

This was the logo used on advertising until 1954.

1950–1970 (secondary)[]

Opel 1950

After the introduction of a new Corporate Identity in 1970, this logo (that was also known as the “Opel egg”), stopped to be used.[3]

1954–1963[]

Opel 1954

This logo was used for adverts (until 1963) and as a badge (until 1959). The previous one was an example of a badge that was used with this one just on cars and as only a symbol. The symbol of this logo was inspired by the badge that was already used before

1963–1964[]

Opel 1963

In late 1963 the Zeppelin, which had become very abstract, was turned into a lightning bolt, the Blitz – a symbol that the Opel graphic designers had been using sporadically since 1930.[4] This logo was used for a few months.

1964–1970[]

Opel 1964

This logo was only used on Opel advertising since 1964 to 1970.

1970–1978[]

Opel 1970

This logo would continue to be used in the UK throughout the early 1980s, before such operations were renamed to that of its British sister brand, Vauxhall.

1978–2002[]

1978–1987[]

Opel 1978

1987–2002[]

Opel 1987-2

This logo was used on Opel advertising since 1987 to 2002. The badge was just an metallic version of the circle and the blitz symbol since 1987 to 1991 and 1995 to 2002. Since 1991 until 1995, Opel cars had a different badge.

1995–2002[]

Opel 1995

This logo was used at the same time that the logo of 1987 on advertising.

2002–2007[]

Opel 2002
Designer:  Interbrand
Typography:  Unknown
Launched:  2002

2007–2009[]

Opel 2007

2009–2017[]

Opel 2009
Designer:  Mathias Lamken
Typography:  Unknown
Launched:  October 2008 (badge); September 2009 (advertising)

This logo debuted on the Insignia in October 2008. It was initially used as a badge, but this logo started to be used on advertising in September 2009, debuting the automaker's new slogan, Wir leben Autos. It was used until 2020 as a badge, with the last model to use the badge being the Mokka X.

2017–2020[]

Opel 2017
Designer:  Mathias Lamken
Typography:  Unknown
Launched:  2017

In 2017, GM sold Opel to Groupe PSA and has since been part of Groupe PSA ever since. Even though this logo is no longer used as of 2020, it was nevertheless reused as a badge for 2021.

2020–present[]

Opel 2020
Designer:  Unknown
Typography:  Allumi Std Extended Extra Bold
Launched:  September 23, 2020

This new logo, a thinned out version of the 2017 logo, first appeared in ads worldwide, with the introduction of a new custom font called Opel Next. In 2020, the merger of both PSA and FCA was announced, thus forming the Stellantis group, where Opel and other brands entered in 2021.

2023–present[]

Opel 2023
Designer:  Unknown
Typography:  Allumi Std Extended Extra Bold
Launched:  June 26, 2023

References[]

External links[]


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