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This page only shows primary logo variants.
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Contents

1862–1910 1888–1889 1889–1893 1893–1889 1899 1899–1902 1902–1906 1906–1909
1862–1910 1888–1889 1889–1893 1893–1889 1899 1899–1902 1902–1906 1906–1909
1909–1910 1910–1921 1921–1928 1928 1928–1937 1930 1930–1936 1936
1909–1910 1910–1921 1921–1928 1928 1928–1937 1930 1930–1936 1936
1936–1952 1937–1950 (secondary) 1937–1947 1937–1938 (badge) 1938–1947 (badge) 1947–1954 1950–1970 (secondary) 1951–1953 (badge)
1936–1952 1937–1950 (secondary) 1937–1947 1937–1938 (badge) 1938–1947 (badge) 1947–1954 1950–1970 (secondary) 1951–1953 (badge)
1952–1964 1953–1956 (badge) 1954–1963 1956 (badge) 1956–1957 (badge) 1957–1959 (badge) 1959–1963 (badge) 1963–1964
1952–1964 1953–1956 (badge) 1954–1963 1956 (badge) 1956–1957 (badge) 1957–1959 (badge) 1959–1963 (badge) 1963–1964
1964–1970 1964–1968 (badge) 1968–1970 (badge) 1970–1978 1978–1987 1987 1987–2002 1991–1995 (badge)
1964–1970 1964–1968 (badge) 1968–1970 (badge) 1970–1978 1978–1987 1987 1987–2002 1991–1995 (badge)
1995–2002 2002–2007 2007–2009 2009–2017 2016–2021 (badge) 2017–2020; 2021–present (badge) 2020–present
1995–2002 2002–2007 2007–2009 2009–2017 2016–2021 (badge) 2017–2020; 2021–present (badge) 2020–present

1862–1910

Opel 1862.svg

Originally Opel was a brand of sewing machines and its first logo featured the initials of the founder of this brand - Adam Opel. Later, in 1886, the company started producing bicycles, and this company changed the logo two years later. This logo was used until 1910 on their sewing machines, bicycles, and first cars.

1888–1889

Opel 1888.jpg
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This was the second logo made for the sewing machines, and the first one for bicycles. It was used for a few time. On this new design, were added the name of the founder. The word "Rüsselsheim" has also been added, which is the name of the city where Opel's headquarters is located until today.

1889–1893

Opel 1889.jpg
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This was the third logo made for the sewing machines. This one were totally redesigned but maintained the word "Rüsselsheim". On 1889, the term Blitz appeared with various models, sometimes combined with other names such as Saint Hubertus or Victoria.

1893–1899

Opel 1893.svg

In 1893, Opel start to add on various bike models he name Victoria, the Roman goddess of victory. This logo was an adaptation made from the previous logo. That's the first one that used a bike as an Opel symbol.

1899

Opel 1899.svg

This logo was used for a few time since when Adam Opel's wife – Sophie Opel – start to take the command of this company.

1899–1902

Opel-2.png
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In 1899, Opel started the production of cars that was maintained until today. This logo appeared just on their first advertisements talking about their new automobiles. The first cars made by Opel haven't badge.

1902–1906

Opel-1583335641.png
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1906–1909

Opel 1906.svg

1909–1910

Opel 1909.svg

1910–1921

Opel 1910.svg

1921–1928

Opel.png
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1928

Opel-0.png
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1928–1937

Opel-1.png
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In 1929, Opel joined General Motors.

1930

Opel 1930.svg

In 1930 Opel searched for a catchy, five-letter name for the new delivery truck (Schnell-Lastwagen) in a Germany-wide competition. A familiar name won: “Blitz”. The legendary lightning bolt symbol was arranged for the corresponding logo for the first time; initially in the Opel Eye, later without it. The name of the now world-famous logo thus traces its origins back to the early Opel bicycles. The graphic representation, on the other hand, goes back to the 1930 truck.[1]

1930–1936

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This was the second logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[2]

1936

Opel 1936-1.jpg
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This was the third logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[3]

1936–1952

Opel 1936-2.svg

This was the fourth logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[4]

1937–1950 (secondary)

Opel 1937.svg

In the 1950s and 1960s, the oval sign with the inversion of the yellow/white colours in the border officially served as company logo for Opel and its dealers, who were also called ‘service stations’. The original form of the logo had already been developed in 1937 concurrently to the two blitz symbols.[5]

1937–1947

Opel 1937-2.svg

From 1934, a stylised Zeppelin adorned Opel vehicles as a hood ornament – once a symbol of human innovation and technical progress. For the two-dimensional representation, the emblem was integrated in a wheel, the symbol of human mobility on Earth. Numerous variations were created, in the 1950s always with the ‘dorsal fin’. The logos appeared on radiator grilles, steering-wheel hubs, wheel caps and rear lids as well as on various printed materials, mostly pointing to the left.[6] This was the logo used on advertising until 1947.

1937–1938 (badge)

Opel 1937-3.svg

This logo was only a badge. The previous one was the one that appeared on commercials.


1938–1947 (badge)

Opel 1938.svg

This logo was only a badge. The second logo of 1937 was the one that appeared on commercials (the same that was for the previous one).

1947–1954

Opel 1947.svg

This was the logo used on advertising until 1954.

1950–1970 (secondary)

Opel 1950.svg

After the introduction of a new Corporate Identity in 1970, this logo (that was also known as the “Opel egg”), slowly disappeared from the public eye.[7]

1951–1953 (badge)

Opel 1951.svg

This logo was only a badge. The logo of 1947 was the one that appeared on commercials.

1952–1964

Opel 1952.svg

This was the fifth and also the last that logo was only used on Opel delivery trucks, the same trucks that were used the first logo of 1930.[8]

1953–1956 (badge)

Opel 1953.svg

This logo was only a badge. The logo of 1947 was the one that appeared on commercials until 1954. On 1954 was redesigned an new logo to advertising, that was also used as a badge at the same time that this one.

1954–1963

Opel 1954.svg

This logo was used for adverts (until 1963) and as a badge (until 1959). The previous one was an example of a badge that was used with this one just on cars and as only a symbol. The symbol of this logo was inspired by the badge that was already used before

1956 (badge)

Opel 1956.svg

This logo was only a badge. The previous one was the one that appeared on commercials.

1956–1957

Opel 1956-2.svg

This logo was only a badge. The logo of 1954 was the one that appeared on commercials (the same that was for the previous one).

1957–1959 (badge)

Opel 1957.svg

This logo was only a badge. The logo of 1954 was the one that appeared on commercials (the same that was for the previous one).

1959–1963 (badge)

Opel 1959.svg

As the description of 1954–1963 logo said, that logo was used as a badge until 1959. This logo was his successor as a badge but was the same that still continued being the logo used for commercials.

1963–1964

Opel 1963.svg

In late 1963 the Zeppelin, which had become very abstract, was turned into a lightning bolt, the Blitz – a symbol that the Opel graphic designers had been using sporadically since 1930.[9] This logo was used for a few months.

1964–1970

Opel 1964.svg

This logo was only used on Opel advertising since 1964 to 1970.

1964–1968 (badge)

Opel 1964-2.svg

This logo was only used during as a car badge. The previous logo was the one that appeared on commercials

1968–1970 (badge)

Opel 1968.svg

This logo was only used during as a car badge. That's not the logo was that appeared on commercials during this time.

1970–1978

Opel 1970.svg

1978–1987

Opel 1978.svg

1987

Opel 1987.svg

This logo was used for a few months and was affixed to the cars of this brand, as a sticker. That was not this logo that was used on Opel advertising, but the previous one.

1987–2002

Opel 1987-2.svg

This logo was used on Opel advertising since 1987 to 2002. The badge was just an metallic version of the circle and the blitz symbol since 1987 to 1991 and 1995 to 2002. Since 1991 until 1995, Opel cars had a different badge.

1991–1995 (badge)

Opel 1991.svg

This classic logo was used just as a badge. On commercials were used the previous one.

1995–2002

Opel 1995.svg

This logo was used at the same time that the logo of 1987 on advertising.

2002–2007

Opel 2002.svg

2007–2009

Opel 2007.svg

2009–2017

Opel 2009.svg

2016–2021 (badge)

Opel 2017 relief.jpg
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Designer:  Mathias Lamken
Typography:  Unknown

This logo was de badge of opel car logos since 2016 and it will be applied on automobiles until 2021. Just on 2017, UWE[10] designed an new version this logo to replace the previous one on commercials. This logo never was used on Opel advertising.

2017–2020; 2021–present (badge)

Opel 2017.svg
Designer:  Mathias Lamken
Typography:  Unknown

In 2017, GM sold Opel to Groupe PSA and has since been part of Groupe PSA ever since. Even though this logo is no longer used as of 2020, it was nevertheless reused as a badge for 2021.

2020–present

Opel 2020.svg

This new logo, a thinned out version of the 2017 logo, first appeared in ads worldwide, with the introduction of a new custom font called Opel Next. In 2020, the merger of both PSA and FCA was announced, thus forming the Stellantis group, where Opel and other brands will enter in 2021.

External links

See also

Former

References

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