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Orange is a mobile network operator in Belgium that competes with Proximus and Base. It was launched in 1996 by France Télécom (now Orange S.A.) as Mobistar*, and renamed to Orange in 2016 in line with the other subsidiaries of Orange S.A.

The Orange brand in Belgium was previously used by competitor KPN Orange from 1999 to 2002, when it rebranded to Base.

*Not to be confused with Movistar, the main consumer brand of Spanish telecom company Telefónica in Hispanic countries.

Mobistar

1996–2003

Mobistar old

Mobistar was launched in 1996 as a joint venture between France Télécom and Telindus, which broke the monopoly of the Belgacom-owned Proximus network. (Telindus was acquired by Belgacom in 2006.)

In 2000, France Télécom acquired the British Orange plc, which owned 50% of competing network KPN Orange. As such, France Télécom had to give up its stake in KPN Orange, since it could not own two competing mobile networks in the same country. In January 2002, KPN Orange rebranded to Base.

2003–2007

Mobistar

Mobistar Orange Group

Logo with ‘Orange Group’ byline.

2007–2016

Mobistar Logo
Mobistar 2007

Alternative logo.

Orange

2016–present

Orange logo

The parent Orange S.A. decided to bring Mobistar in line with its other subsidiaries, which were all named Orange. Therefore, on 9 May 2016, Mobistar rebranded to Orange. Mobinil in Egypt had been renamed to Orange in March of that year, and Méditel in Morocco followed in December.


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