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Orange was launched in December 1996 as "Mobilrom".  It had two consumer brands: Dialog for subscription-based services and Alo for prepaid services.
1995 (unused), 2002–present
On November 14, 1995, a trademark for Orange was mysteriously filed, indicating that the brand could've been introduced to Romania before Mobil Rom even existed.
On April 5, 2002, Mobilrom rebranded to Orange. 
|Current telecommunications operations|
Europe: Belgium | France (Sosh) | Luxembourg | Moldova | Poland | Romania10 | Slovakia | Spain (Jazztel | Simyo)
Former subsidiaries and brand licensees