Endcap used for the Orange Expert tutorials uploaded to YouTube (2014–2015)
Endcap used in the announcement for Summer Well 2015 (2014)
Endcap used in ads for Summer Well 2015 (2015)
Endcap used in ads for Summer Well 2015 (2015)
2015
2015
Ad endcap with URL (2015)
Endcap used in ads for Summer Well 2016 (2016)
Endcap used in ads for Varekai (2016)
Endcap used in ads for Summer Well 2016 (2017)
Endcap used in ads for Neversea (2017)
Endcap used in ads for Summer Well 2017 (2017)
Euro 2012 ad endcap
Euro 2016 ad endcap
2011–2015[]
4:3 (2011)
4:3 (2011–2012)
4:3 open matte (2011–2012)
4:3 (2012)
4:3 (2012)
16:9 (2011–2012)
16:9 (2012, 2015)
16:9 (2012–2015)
16:9 with smaller logo (2012–2015)
16:9 with different font (2013)
2013
2014
"Business changes with Orange" endcap, used for business-targeted ads (2011)
"Business changes with Orange" endcap, used for business-targeted ads (2012–2015)
Fundația Orange ad endcap (2015)
In 2011, Orange launched the successful "today changes with Orange" campaign. Its identity featured a slots-like animation, scrolling through various words, with "changes with" appearing after the word, resulting in a phrase using the template "___ changes with Orange". Based on most commercials, a special set of words is used instead of random words.
In 2012, the "today changes with Orange" ads received a minor change at the logos - the text became thinner and the Orange logo was properly stretched out. The ads once again were changed just a few months later by making the text thicker again. However, the original 2011 variant, and even the thinner variant of it from a few months later were still used on some occasions, even after being phased out twice throughout their lifespan.
2015–2019[]
In 2015, the "Today changes with Orange" campaign had ended, with Orange no longer making big campaigns. To reflect this change, the "today changes with Orange" slogan was removed from future ads, and instead replaced with the slogan "It's all about what matters to you". The logos shown in ads behaved in a similar way to the previous ones; the subscription packages (and services) of Orange replace the Orange logo, with the latter eventually fading in after a while.
