Oreo: Difference between revisions | Logopedia

Revision as of 03:12, 21 August 2016


				1940-1949
1912-1923	1923-1931	1931-1936	1936-1940	1940-1949	1949-1952

			1995-2000	2000-2015
1952-1960	1960-1972	1972-1995	1995-2000	2000-2015	2015-present

1912–1923

1923–1931

1931–1936

1936–1940

1940–1949

File:1940.png

1949–1952

1952–1960

1960–1995

1960-1972

Package

1972–1995

1972 package

File:Oreo1972.jpg

1993 package

File:Oreo1993.jpg

1995–present

1995-2000

File:Oreo-logo-psd8102.png

2000-present

2000-2015

File:Oreo logo.png

Following Nabisco's acquisition by Kraft Foods in 2000, the US Oreo logo was jazzed up in that year, and was first used on packages of Chocolate Creme Oreo, (Back when it was new.) before being used on other Oreo packaging in 20015. The logo was used worldwide after 2009, which is carried by Kraft Foods brand, then, after 10 years in 2013, is now carried by Mondelez International.

2015–present

The logo was changed to a flat version. The old version is still used on some packages of Oreo. The slogan was also then changed to "Wonderfilled."

External links

V • T • E

Mondelēz International

Predecessors:

Notes
¹ International brand licensee. Australia brand held by PepsiCo.
² Under license from Glico.
³ Biscuit brand licensee. Dairy products held by Groupe Danone.
⁴ Joint venture with Acorn Holdings (JAB Holding Company).
⁵ International licensee, US & Canada brand rights held by The Kraft Heinz Company.
⁶ Joint venture with Ajinomoto.
⁷Philippine, Mexican and Venezuelan licensee, North American rights held by The Kraft Heinz Company, international rights held by Groupe Lactalis.

@@ Line 22: / Line 22: @@
 [[File:1st_Oreo.png|250px|center]]
-== 1936–1941 ==
+== 1936–1940 ==
 [[File:1936.jpg|center]]
-== 1941–1946 ==
+== 1940–1949 ==
 [[File:1940.png|center|175px]]
-== 1946–1952 ==
+== 1949–1952 ==
 [[File:Oreo 1949.svg|center|300px]]
@@ Line 34: / Line 34: @@
 [[File:Oreo 1952.svg|center|300px]]
-== 1960–1998 ==
+== 1960–1995 ==
 === 1960-1972 ===
@@ Line 42: / Line 42: @@
 [[File:Oreo1960.jpg|center|150px]]
-=== 1972–1998 ===
+=== 1972–1995 ===
 [[File:Oreo_1974.png|center|350px]]
@@ Line 53: / Line 53: @@
 == 1995–present ==
-=== 1995-2001 ===
+=== 1995-2000 ===
 [[File:Oreo-logo-psd8102.png|center|250px]]
 [[File:Logo_Oreo_alt.svg.png|center|250px]]
-=== 2001-present ===
+=== 2000-present ===
-==== 2001-2015 (secondary), 2001-present (primary) ====
+==== 2000-2015 ====
 [[File:Oreo logo.png|250px|center]]
 <gallery captionalign="center" position="center" captionsize="small" bordercolor="transparent" widths="239">
 Oreo.jpg|Current US Oreo packaging from 2009.
 oreo-100th-birthday.jpg|This is the 100th anniversary logo seen from January 1, 2012 to June 30, 2013.
-</gallery>Following [[Nabisco]]'s acquisition by [[Kraft Foods]] in 2001, the US Oreo logo was jazzed up in that year, and was first used on packages of Chocolate Creme Oreo, (Back when it was new.) before being used on other Oreo packaging in 2002. The logo was used worldwide after 2003, which is carried by [[Kraft Foods]] brand, then, after 10 years in 2013, is now carried by [[Mondelez International]].
+</gallery>Following [[Nabisco]]'s acquisition by [[Kraft Foods]] in 2000, the US Oreo logo was jazzed up in that year, and was first used on packages of Chocolate Creme Oreo, (Back when it was new.) before being used on other Oreo packaging in 20015. The logo was used worldwide after 2009, which is carried by [[Kraft Foods]] brand, then, after 10 years in 2013, is now carried by [[Mondelez International]].
-==== 2015–present (secondary) ====
+==== 2015–present ====
 [[File:Oreo.svg|centre|300px]]
 <gallery captionalign="center" bordersize="none" position="center">

Changes: Oreo