Commuter Club X90
2011-2012
This service was absorbed into the 'Cobalt Clipper' service.
Coaster
The OK Way
2012-Present
Venture
2010-2013
2013-Present
Blaydon Racers
2006-2012
2012-Present
AD122 (Summer Service)
2014-present
Lambton Worm
2009-present
This branding first appeared on route 71 which ran from Chester-le-Street to Sunderland via Houghton-le-Spring. The branding was later dropped for a while before it was re-introduced in 2013 for the local 34/34a Chester-le-Street town service.
Night Bus
2007-2015
2015-present
This branding is used for all late night/early morning journeys. These services usually have the 'N' prefix to the service number although no buses carry this branding.
Laser
2008-2011
2012-2015
Laser was the branding used on route 35 until it was rebranded in 2015 as 'See It, Do It, Sunderland'.
See It, Do It, Sunderland
2015-present
Silver Arrows
2008-2015
This was the branding for routes 2a & 2c which ran from Sunderland to Washington along Chester Road.
Simplicity
2011-present
This branding was first used on city services 36 & 42. Route 36 became part of the new 'See It, Do It, Sunderland' branding in 2015 whilst route 42 was merged with routes 2a & 2c which replaced the 'Silver Arrows' branding.
Tyne Tees Express (X9 & X10)
2005-2010
2010-2012
2012-present
Wear Tees Express (X7)
2012-present
South Tyne
2010-present
Ten
2008-present
Fast Cats (X35 & X36)
2012-present
Tynedale Express (X84 & X85)
2013-present
Tynedale Links
2010-present
This branding was introduced after a deal with Arriva which saw a depot swap - Go North East acquired Arriva's Hexham depot whilst Arriva acquired Go North East's Ashington depot.
The Waggonway (28 & 28a)
????-present
Whey Aye Five-O (50 & 50a)
2011-present
The Black Cats (1st Era)
2006-2011
Was used for Sunderland Cross-City services before being rebranded as 'Showstopper'
Showstopper
2011-2012
The branding was given to routes 26 & 99. However, after changes to services it was later given a standard livery.
The Black Cats (2nd Era)
2015-present?
This branding reappeared on routes 33 & 39 in Sunderland in 2015.
Sunderland Connect
2011-present
The Loop (93/94)
2008-2012
DEFUNCT BRANDING
Washington Street Shuttle
2010-2014
This was used on the Washington minibus services. In 2014, the minibuses were phased out and replaced with larger buses.
Cross Tyne (9)
2007-2009
Doxford Clipper
2006-2013
Kingfisher
2008-2011
Pulse
2011-2014
West Durham Swift
2007-2012
Park and Ride
2006-2009
The Centurion
2007-2010
2010-2013
2013-2014
The OK Expressway
2012-2013
ExpressLink
1987-1993
Superliner
1993-1997
Bargain Bus
2006-2010
This branding was largely used by services operated by Go North East's Ashington depot before Arriva's acquisition.
The Magic Roundabout
2007-2012
This branding was given to routes 33 & 42 which coincided with the movie which was released around this time.
Pink Panthers
2008-2011
This branding was used for various routes around the Wallsend area.
The Sir Booby Robson Foundation (X25)
2011-2012
Route X25 (which runs from Newcastle to Langley Park - where he was born) was given this branding. Unusually, a percentage of the profits on this route would be donated to the charity.
Team Valley Clipper 91