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[[File:Oxygen logo 2000.svg|300px|center]]
 
[[File:Oxygen logo 2000.svg|300px|center]]
 
Oxygen's original identity was developed by [[Hatmaker]]. The channel's on-air design was supplied by the same company along with four companies working together; Cuppa Coffee, Crossroads Television, [[PMcD Design]], and Taffetdesign.
 
Oxygen's original identity was developed by [[Hatmaker]]. The channel's on-air design was supplied by the same company along with four companies working together; Cuppa Coffee, Crossroads Television, [[PMcD Design]], and Taffetdesign.
  +
:''"The final logo reflects the power of suggestion - subtle strength. Parantheses and an all-lower case type give the logo a soft, almost whispering fell, much like the element. The "o" takes on dominance as a perfect circle. In its "vapor" application, the logo is revealed by a changing background, supporting the concept of an ever-present element of life."'' – from "Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers" by Chris Goveia.
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{{Quote|The final logo reflects the power of suggestion - subtle strength. Parantheses and an all-lower case type give the logo a soft, almost whispering fell, much like the element. The "o" takes on dominance as a perfect circle. In its "vapor" application, the logo is revealed by a changing background, supporting the concept of an ever-present element of life.|Chris Goveia|Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers}}
<!-- Please do not add "Oh! The Oxygen Network" here, as "Oxygen" has always been the official name for the channel. Thank you -->
 
  +
 
==2003–2008==
 
==2003–2008==
 
[[File:Oxygen logo pink.png|250px|center]]
 
[[File:Oxygen logo pink.png|250px|center]]
  +
 
{{SVG needed}}
 
{{SVG needed}}
 
<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
 
<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
OxygenLogo.jpg|Purple version of the logo
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OxygenLogo.jpg|Purple version
oxygenoh!blue.JPG|Blue version of the logo
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oxygenoh!blue.JPG|Blue version
oxygennetworklogo_000.gif|Red Version of the logo
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oxygennetworklogo_000.gif|Red version
 
</gallery>
 
</gallery>
The logo could be in many different colors, such as red, blue, green, purple and pink.
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The logo could be in many different colors, such as red, blue, green, purple and pink. In late 2007, the "Oh!" was dropped from the logo following [[NBCUniversal]]'s purchase of the network.
   
 
==2008–2014==
 
==2008–2014==
 
[[File:Oxygen logo 2008.svg|200px|center]]
 
[[File:Oxygen logo 2008.svg|200px|center]]
A new logo was introduced in June 2008, replacing the "Oh!" name. The font is a modified version of Times New Roman.
+
A new logo was introduced on June 8, 2008, replacing the "Oh!" name. The font is a modified version of Times New Roman.
   
 
==2014–2017==
 
==2014–2017==
 
[[File:Oxygen 2014.svg|300px|center]]
 
[[File:Oxygen 2014.svg|300px|center]]
During the Television Critics Association's summer press tour on July 14, 2014, Oxygen unveiled a network rebranding as part of the network's efforts to attract a younger female audience. The rebranding, which features a new logo and tagline ("Very Real"), took effect across all of Oxygen's platforms on October 7, 2014.
+
During the Television Critics Association's summer press tour on July 14, 2014, Oxygen unveiled a network rebranding as part of the network's efforts to attract a younger female audience. The rebranding, which features a new logo and tagline ("Very Real"), took effect across all of Oxygen's platforms on October 7.
 
*[http://www.hollywoodreporter.com/live-feed/oxygen-debuts-new-logo-tagline-718436 "Oxygen Debuts New Logo and Tagline,"] from ''The Hollywood Reporter''
 
*[http://www.hollywoodreporter.com/live-feed/oxygen-debuts-new-logo-tagline-718436 "Oxygen Debuts New Logo and Tagline,"] from ''The Hollywood Reporter''
 
<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
 
<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
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==2017–present==
 
==2017–present==
 
[[File:Oxygen 2017.svg|center|200px]]
 
[[File:Oxygen 2017.svg|center|200px]]
A new logo was unveiled on May 11, 2017 to reflect the channel's rebranding as a crime-oriented network. The logo took effect on July 19, 2017.
 
 
<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
 
<gallery position="center" bordersize="none" bordercolor="none" captionalign="center" hideaddbutton="true">
Oxygen 2017 Print.svg
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Oxygen 2017 Print.svg|Print version
 
</gallery>
 
</gallery>
 
A new logo was unveiled on May 11, 2017 to reflect the channel's rebranding as a crime-oriented network. The logo later took effect on July 19.
  +
[[File:Oxygen Crime Rebrand|centre|thumb|330x330px]]
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{{NBCUniversal}}
 
{{NBCUniversal}}
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{{The Walt Disney Company}}
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{{Television Networks US}}
 
[[Category:Television networks in the United States]]
 
[[Category:Television networks in the United States]]
 
[[Category:NBCUniversal]]
 
[[Category:NBCUniversal]]
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[[Category:Brands]]
 
[[Category:Brands]]
 
[[Category:Comcast]]
 
[[Category:Comcast]]
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[[Category:Former Walt Disney Company subsidiaries]]
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[[Category:Oxygen Originals]]

Revision as of 11:01, 23 April 2020

2000–2003 2003–2008 2008–2014 2014–2017 2017–present
2000–2003 2003–2008 2008–2014 2014–2017 2017–present

2000–2003

Oxygen logo 2000

Oxygen's original identity was developed by Hatmaker. The channel's on-air design was supplied by the same company along with four companies working together; Cuppa Coffee, Crossroads Television, PMcD Design, and Taffetdesign.

“The final logo reflects the power of suggestion - subtle strength. Parantheses and an all-lower case type give the logo a soft, almost whispering fell, much like the element. The "o" takes on dominance as a perfect circle. In its "vapor" application, the logo is revealed by a changing background, supporting the concept of an ever-present element of life.”
Chris Goveia, Visual Thesaurus: A Quick-Flip Brainstorming Tool for Graphic Designers

2003–2008

Oxygen logo pink


Logopedia InfoWhite SVG NEEDED

The logo could be in many different colors, such as red, blue, green, purple and pink. In late 2007, the "Oh!" was dropped from the logo following NBCUniversal's purchase of the network.

2008–2014

Oxygen logo 2008

A new logo was introduced on June 8, 2008, replacing the "Oh!" name. The font is a modified version of Times New Roman.

2014–2017

Oxygen 2014

During the Television Critics Association's summer press tour on July 14, 2014, Oxygen unveiled a network rebranding as part of the network's efforts to attract a younger female audience. The rebranding, which features a new logo and tagline ("Very Real"), took effect across all of Oxygen's platforms on October 7.

2017–present

Oxygen 2017

A new logo was unveiled on May 11, 2017 to reflect the channel's rebranding as a crime-oriented network. The logo later took effect on July 19.

Oxygen_Crime_Rebrand

Oxygen Crime Rebrand


Template:Television Networks US