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For other uses, see PBS (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1952–1959 1952–1955 1956–1959 1959–1961 1961–1970 1963–1967 1967–1970
1952–1959 1952–1955 1956–1959 1959–1961 1961–1970 1963–1967 1967–1970
1970-1972 1970–1971 1971–1984 1984–1998 1998–2002 2002–2019 2019–present
1970-1972 1970–1971 1971–1984 1984–1998 1998–2002 2002–2019 2019–present

National Educational Television

1952–1959

NET Logo (1955).svg

This logo has a white circle with a black "NET" inside it.

1952-1955

Net1952.jpg

1956–1959

NET 1959.PNG

1959–1961

NET Logo 1959.svg

1961–1963, 1967-1970

NET Logo 1962.svg

1963–1967

NET Logo 1963-1967 Vector.svg

1967–1970

NET Logo 1962 (Color).svg

This color variation of the 1961 "house" logo first appeared in 1967, and white "shadows" were also added, making the logo look three-dimensional. NET ceased network operations on October 4, 1970, with PBS taking over the following day, though WNET continued to produce some shows for the national PBS schedule with the NET branding until about 1972.

1970-1972 (for programs)

Better NET.svg

Used along with the 1967 house, some programs that carried the NET branding that survived the changeover to PBS used this logo. It was never used as a network identifier logo.

Public Broadcasting Service

1970–1971

PBS logo 1970.svg
DESIGNER
Unknown
TYPOGRAPHY
Helvetica Bold
USAGE
Official

On October 5, 1970, National Educational Television was replaced by the Public Broadcasting Service. The first logo consisted of the words stacked up on top of each other, with “PUBLIC” in red, “BROADCASTING” in yellow, and “SERVICE” in blue.

PBS

1971–1984

PBS (1971).svg
DESIGNER
Herb Lubalin
TYPOGRAPHY
ITC Avant Garde Gothic
USAGE
Official

This logo premiered in 1971. It was designed by the late Herb Lubalin who also designed the accompanying typeface ITC Avant Garde Gothic. The "P" resembles a human head (nicknamed the "P-Head" by many fans) while the "B" and "S" are more overtly geometric. The nickname for this is the "Tri-Colored Everyman P-Heads". The logo was still used on new episodes of PBS shows until 1985. The colors were changed as well. PBS Digital Studios brought back this logo (sans the company name underneath) in 2014 with the introduction of its new logo which includes the tri-colored letters, and was used until 2019 when the new PBS logo was introduced.

1984–1998

PBS 1984.svg
DESIGNER
Chermayeff & Geismar
TYPOGRAPHY
Lubalin Graph Demi
USAGE
Official

Chermayeff & Geismar designed a modified version of the "P-Head" from the previous logo and placed it in a forward-facing position and added two additional facial outlines on the edge, one in negative space and one in positive space. The font used for the "PBS" identification was designed specifically for the network. The logo is also used on PBS Home Video. It aired on September 30, 1984 as the channel was shortened to the PBS abbreviation.

1998–2002

PBS 1998.svg
DESIGNER
Publicis
Hal Rainey
Lee Hunt Associates
TYPOGRAPHY
Lubailin Graph Demi
USAGE
Official

In 1998, the "P-Head" logo was placed in a black circle, with the "P-Head" now being colored white.

2002–2019

PBS 2002.svg
DESIGNER
PMcD Design
TYPOGRAPHY
Caecilia 75 Heavy

Expressway (2009–2019)

USAGE
Official

In 2002, the logo was redesigned so that the P-Head circle appears bigger than the text. This wordmark uses the font Caecilia 75 Heavy instead of Lubalin Graph Demi. Sometimes, the circle is 3D. Even though this logo was replaced by the next logo in November 2019, This logo is still being used on some platforms like the Samsung Smart TV, and on most affiliates such as KOCE, which is branded as PBS SoCal. It's also still being used for PBS NewsHour and at the end of some of PBS' shows like Firing Line, Motorweek, and To the Contrary as of May 2020.

2019–present

PBS 2019.svg
DESIGNER
Lippincott
TYPOGRAPHY
PBS Sans
USAGE
Official

To coincide with the 50th anniversary of its founding, a new logo for PBS designed by Lippincott was unveiled on November 4, 2019. The P-Head design has been slightly modified, with rounded edges around the nose, and a new custom font, named PBS Sans, for the wordmark was used.

External links

See Also

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