- For other uses, see PBS (disambiguation).
|This page only shows primary logo variants.|
For other related logos and images, see: /Other, /Idents, and /Promos & Season Sizzles
On October 5, 1970, National Educational Television was replaced by the Public Broadcasting Service. The first logo consisted of the words stacked up on top of each other, with “PUBLIC” in red, “BROADCASTING” in yellow, and “SERVICE” in blue.
This logo premiered in 1971. It was designed by the late Herb Lubalin who also designed the accompanying typeface ITC Avant Garde Gothic. The "P" resembles a human head (nicknamed the "P-Head" by many fans) while the "B" and "S" are more overtly geometric. The nickname for this is the "Tri-Colored Everyman P-Heads". The logo was still used on new episodes of PBS shows until 1985. The colors were changed as well. PBS Digital Studios brought back this logo (sans the company name underneath) in 2014 with the introduction of its new logo which includes the Tri-Colored letters.
Chermayeff & Geismar designed a modified version of the "P-Head" from the previous logo and placed it in a forward-facing position and added two additional facial outlines on the edge, one in negative space and one in positive space. The font used for the "PBS" identification was designed specifically for the network. The logo is also used with PBS Home Video. It aired on September 30, 1984 as the channel was shortened to the PBS abbreviation.
In 1998, the "P-Head" logo was placed in a black circle, with the "P-Head" now being colored white. The first ident package used people covering their faces with the "P-Head" and with acrobats jumping from all directions of the "P-Head".
In 2002, the logo redesigned the P-Head circle bigger than the text. This wordmark uses the font Caecilia 75 Heavy instead of Lubalin Graph Demi. This logo is still used as a 2D version of the logo.
The Fred Rogers Company