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For other uses, see PBS (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:
/Other /Idents /Promos & Season Sizzles

Contents

PBS logo 1970 PBS (1971) PBS 1984 PBS 1998 PBS 2002 PBS 2019
1970–1971 1971–1984 1984–1998 1998–2002 2002–2019 2019–present

1970–1971

PBS logo 1970

On October 5, 1970, National Educational Television was replaced by the Public Broadcasting Service. The first logo consisted of the words stacked up on top of each other, with “PUBLIC” in red, “BROADCASTING” in yellow, and “SERVICE” in blue.

1971–1984

PBS (1971)

This logo premiered in 1971. It was designed by the late Herb Lubalin who also designed the accompanying typeface ITC Avant Garde Gothic. The "P" resembles a human head (nicknamed the "P-Head" by many fans) while the "B" and "S" are more overtly geometric. The nickname for this is the "Tri-Colored Everyman P-Heads". The logo was still used on new episodes of PBS shows until 1985. The colors were changed as well. PBS Digital Studios brought back this logo (sans the company name underneath) in 2014 with the introduction of its new logo which includes the Tri-Colored letters.

1984–1998

PBS 1984

Chermayeff & Geismar designed a modified version of the "P-Head" from the previous logo and placed it in a forward-facing position and added two additional facial outlines on the edge, one in negative space and one in positive space. The font used for the "PBS" identification was designed specifically for the network. The logo is also used on PBS Home Video. It aired on September 30, 1984 as the channel was shortened to the PBS abbreviation.

1998–2002

PBS 1998

In 1998, the "P-Head" logo was placed in a black circle, with the "P-Head" now being colored white.

2002–2019

PBS 2002

In 2002, the logo was redesigned so that the P-Head circle appears bigger than the text. This wordmark uses the font Caecilia 75 Heavy instead of Lubalin Graph Demi. Sometimes, the circle is 3D.

2019–present

PBS 2019

To coincide with the 50th anniversary of its founding, a new logo for PBS designed by Lippincott was unveiled on November 4, 2019. The P-Head design has been slightly modified, with rounder edges around the nose, and a new custom font, named PBS Sans, for the wordmark was used.

External links

National Educational Television
PBS
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