Prior to 1993, PBS' children's programming used the regular PBS branding. The first PBS Kids logo was based on PBS' 1984 logo and animated by Gene Mackles, as part of PBS' ongoing transformation of its children's strand into a service known as Ready To Learn which was launched in 11 test markets at that time. It consisted of three stylized P-Heads with different colors and patterns, depicted as living things, complete with appendages, named the P-Pals.
The main ID shows the P-Pals on a white background, with their colors changing throughout the ID and eventually stopping on blue, orange, and green respectively. They dance and sing "This is P-B-S!", then stop when a red dog (P-Pet) walks by the lower portion of the screen and barks. At the same time, the third one, Pernell, sings "Woo-hoo-hoo!" and his red hat flies off of his head for a moment, then drops back down. The "PBS" text appears in black to the lower left of them. P-Pet gives the P-Heads a balloon saying E/I starting in 1997. Although the logo was retired in 1999 on TV, the ID appeared on some VHS releases until 2002-2004.
1993-1999 (Print logo)
On July 11, 1994, PBS began naming its children's strand, PTV. This was not a major rebrand, as the P-Pals remained until 1999. The P-Head was based on PBS' 2nd logo from 1971, but with the B & S replaced with a T, made out of pink circles, & a V inside a green box.
PBS Kids (Second era)
Big Blue Dot
Lubalin Graph Demi
The name "PBS Kids" was conceived in early 1997 as a rebranding effort for PBS as part of its ongoing changes of its profiles. This logo was used for on-air promos, bumpers, and idents (animated by FableVision) until September 5, 1999 even though some stations still had the PTV branding until 2001.
On September 6, 1999, the same day Dragon Tales premiered, PTV was completely rebranded as PBS Kids, ending the P-Pals' 6 year run. PBS Kids' mascots, Dash and Dot, were introduced. This logo was designed by Richard McGuire (designer of characters for The New Yorker magazine) and Bob Shea, with network branding being produced by Lee Hunt Associates and some network IDs being animated by Passion Pictures and King Camera. Starting in 2000, new IDs were produced by Primal Screen.
On September 1, 2008, a minor change to the previous logo was made. The word "Kids" moved into the thought bubble, making it bigger, and the face smaller. Until late 2013, this logo was used in tandem with the previous logo. On October 6, 2013, around the premiere of Peg + Cat and the closure of PBS Kids Go! as part of a program restructuring strategy, PBS Kids received a major rebrand. With it, the Dot variant of the logo retired while the Dash variant continues to be used, even though Dot remains as one of the PBS Kids mascots, along with new characters Del and Dee. Despite the Dash variant being current, Dash himself was retired from the main mascots.
The primary producers of PBS Kids' on-air branding since 2008 have been Primal Screen (2008-15; secondary since then), Interface Media Group (2016-19; secondary from 2012-15) and Karptoons since 2019.