This page only shows primary logo variants.
For other related logos and images, see:
/Other /Idents /Promos

Contents

1993–2004 1993-1999 1998–1999 1999–2013 2008–present
1993–2004 1993-1999 1998–1999 1999–2013 2008–present

PBS Kids (First era)

1993–1999/1993–2004 (PBS Home Video)

PBS Kids logo 1993 P-Pals.svg
DESIGNER
Gene Mackles
TYPOGRAPHY
Lubalin Graph Demi
USAGE
Official
ALSO KNOWN AS
The P-Pals

The first PBS Kids logo was based on PBS 1984 logo and was animated by Gene Mackles, as part of PBS' ongoing transformation of its children's strand. It consisted of three stylized P-Heads, depicted as living things, complete with appendages, named the P-Pals, set on a white background. They are in different colors and patterns that change throughout the ident and eventually stop on blue, orange, and green respectively. They dance and sing "This is P-B-S! Woo-hoo-hoo!,", then stop when a red dog (P-Pet) walks by the lower portion of the screen and barks. He also holds a balloon saying E/I in the redesigned one. At the same time, the third one, Pernell, ad libs and his red hat flies off of his head for a moment, then drops back down. The "PBS" text appears in black to the lower left of them. Although the logo was retired in 1999 on TV, it was used on VHS releases until 2002-2004.

PTV

1993–1999

PTV logo 1995.svg

In 1993, PBS renamed its children's strand to PTV as part of its Ready to Learn initiative, which was launched in test markets at that time. This was not a major rebrand, as the P-Pals remained until 1999. The P-Head was based on PBS' 2nd logo from 1971, but with the B & S replaced with a T, made out of pink circles, & a V inside a green box.

PBS Kids (Second era)

1998–1999 (Fablevision bumpers)

PBS Kids 1998–1999.svg

The name "PBS Kids" was conceived in early 1997 as a rebranding effort for PBS as part of its ongoing changes of its profiles. This logo was used for on-air promos, bumpers, and idents until September 5, 1999 even though some stations still had the PTV branding until 2001.

1999–present

1999–2013

DESIGNER
Richard McGuire
Lee Hunt Associates
Primal Screen
TYPOGRAPHY
Unknown
USAGE
Official
ALSO KNOWN AS
Dash and Dot

On September 6, 1999, the same day as the premiere of Dragon Tales, PTV was completely rebranded as PBS Kids, ending the P-Pals' 6 year run. Despite debuting in 1999, this logo was in use on their website as early as 1998. PBS Kids' mascots, Dash and Dot, were introduced. This logo was designed by Richard McGuire (designer of characters for The New Yorker magazine) with Network IDs being produced by Lee Hunt Associates. Starting in 2000, new IDs were produced by Primal Screen.

2008–present

DESIGNER
Primal Screen
TYPOGRAPHY
Unknown
USAGE
Official
ALSO KNOWN AS
Dash and Dot Redux

On September 1, 2008, a minor change to the previous logo was made. The word "Kids" moved into the thought bubble, making it bigger, and the face smaller. Until late 2013, this logo was used in tandem with the previous logo. On October 6, 2013, around the premiere of Peg + Cat and the closure of PBS Kids Go! as part of a program restructuring strategy, PBS Kids received a major rebrand. With it, the Dot variant of the logo retired while the Dash variant continues to be used, even though Dot remains as one of the PBS Kids mascots, along with new characters Del and Dee. Despite the Dash variant being current, Dash himself was retired from the main mascots.


PBS For Kids
PBS Kids
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