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Logopedia
1954–1969 1969–1971 1971–1978 1978–1988
1954–1969 1969–1971 1971–1978 1978–1988
1978–1992 1992–2009 2009–2019 2019–present
1978–1992 1992–2009 2009–2019 2019–present

WHA-TV[]

1954–1969[]

SVG NEEDED

WHA-TV in Madison first signed on May 3, 1954.  It was the first public television station in Wisconsin and remained the only one until WMVS (Milwaukee Public Television) signed on in 1957.

1969–1971[]

SVG NEEDED

1971–1978[]

SVG NEEDED

1978–1988[]

SVG NEEDED

In 1971, the Wisconsin state legislature created the Wisconsin Educational Communications Board, activating five stations as satellites of WHA-TV during the 1970s - WPNE/Green Bay in 1972; WHWC/Menomonie and WHLA/La Crosse in 1973; WHRM/Wausau in 1975 and WLEF/Park Falls in 1977. Though united as a network, WHA-TV and the other stations would employ their respective call signs for on-air branding until the mid-1980s.

Wisconsin Public Television[]

1978–1992[]

WHA-TV and its five satellite stations adopted the collective name of "Wisconsin Public Television" in 1988, and its "stylized W" logo from 1978.

1992–2019[]

1992–2009[]

SVG NEEDED

2009–2019[]

SVG NEEDED

PBS Wisconsin[]

2019–present[]

Designer:  Lippincott
Typography:  PBS Sans (custom-designed, modified)
Launched:  November 4, 2019

On November 4, 2019, the "Wisconsin Public Television" brand was retired and replaced by "PBS Wisconsin," reflecting the statewide network's connections to the national PBS brand.

External links[]