Contents
1928–1963
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Philippine Long Distance Telephone Company was established on November 28, 1928.
1963–1983
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The telephone logo was changed to modify the telephone in the Philippines. This type of telephone was invented in 1927, before PLDT was founded.
1983–2016
1983–1996
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Philippine Long Distance Telephone Company was renamed as simply PLDT. The famous "telephone receivers" symbol, formed through a repetition of the abstract figure of the telephone receiver to complete four sides, was launched in 1983 and would be used for the next three decades.
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1996–2016
The new PLDT logo launched during its 68th anniversary in November 1996. The new red color of the slightly revised symbol is meant to convey "energy, warmth, heart, speed and life." The borders of the old logo were removed to signify the Company's openness to change in the competitive global environment and to the transition to the next millennium.
2016–present
On June 13, 2016, PLDT and its subsidiary, Smart unveiled their new logos and identity as part of the company's continuing digital pivot which involves the powerful convergence of PLDT and Smart, combining fixed and wireless technologies to serve individual and enterprise customers.
The new PLDT and Smart logo, which replaces the iconic telephone receiver symbol used for over 33 years, is shaped like a triangle with the three sides representing the Company's business pillars - exceptional people, meaningful innovations, and our valuable customers. The triangle is also the symbol for Delta, the fourth letter in the Greek alphabet, which stands for “Change”.
Slogans
- 1986-1988: Caring in many ways
- 1989-1993: The Telecommunications Company
- 1993-1994: The Nearness of You
- 1994-1996: Keeping You in Touch
- 1997-1998: Touching Lives
- 1998-2000: Clearly for you
- 2000-2004: The Power of Convergence
- 2008-2016: We're changing lives.
Anniversary
- 1988: 60 Years: Your Line in Times.
- 1998: 70 Years
- 2003: 75 Years: Think Ahead
- 2008: 80 Years
- 2018: PLDT at 90: It's you that counts.
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