PRIMEtime was an in-house television channel from Astro, that offers family-oriented entertainment – a curation of predominantly international content like English series, cartoons and variety shows, popular Korean dramas, regional & European movies; and selected locally produced shows.
Hello[]
2018–2021[]
The word on the logo is stylized as He110. Even when Astro restructured its channel lineup on 1 April 2020, it still kept the name.
PRIMEtime[]
2021–2023[]
PRIMEtime was merged with Showcase Movies on the 4th of September 2023, which was renamed as Showcase the same day. The channel space left by PRIMEtime was taken over by Hits Now 4 months later.
