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Logopedia
1906–1908 1908–1921 1921–1939 1939–1948 1948–1951 1951–1964
1906–1908 1908–1921 1921–1939 1939–1948 1948–1951 1951–1964
1964–1969 1969–1984 1984–1997 1997–2001 2001–2005  
1964–1969 1969–1984 1984–1997 1997–2001 2001–2005

Pacific Telephone and Telegraph Company[]

1906–1908[]

Pacific Telephone 1890s
Logopedia InfoWhite BETTER LOGO NEEDED

1908–1921[]

Pacific Telephone 1906
Logopedia InfoWhite SVG NEEDED

1921–1939[]

Pacific Telephone 1921
Logopedia InfoWhite BETTER LOGO NEEDED

1939–1948[]

Pacific Telephone 1939

1948–1951[]

Pacific Telephone 1949

Pacific Telephone[]

1951–1964[]

Pacific Telephone 1951

In 1961, the operations of Pacific Telephone held in Oregon, Idaho, and Washington were split off into Pacific Northwest Bell

1964–1969[]

Pacific Telephone 1964
Designer:  Sandgren & Murtha
Typography:  Univers Condensed
Launched:  1964

1969–1984[]

Pacific Telephone 1969
Designer:  Saul Bass
Typography:  Helvetica (Modified)
Launched:  October 12, 1969

Pacific Bell[]

1983–1997[]

Pacbell
Designer:  Greg Silveria,
Donald Bartels for
Landor Associates
Typography:  Custom
Launched:  August 8, 1983 (reveal)
January 1, 1984 (launch)

Anticipating the impending breakup of the Bell System, Pacific Telephone unveiled the new Pacific Bell identity on August 8, 1983, alongside that of its newly-formed holding company Pacific Telesis and sister operation Nevada Bell. It first went into use at the beginning of 1984.

1997–2001[]

Pacific Bell SBC logo

2001–2005[]

Pacific Bell 2001

It was discontinued in 2005 and replaced by AT&T.

Pacific Bell
AT&T
Pacific Northwest Bell