This page only shows primary logo variants. For other related logos and images, see:
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Panamericana Televisión, also known as Panamericana, PanTel or Panam and stylized as panamericana, is a Peruvian television channel created by Genaro Delgado Brandt and his three sons Genaro (who would be in charge of the programming area), Hector (who would take care of the administrative unit) and Manuel Delgado Parker. He had business ties to Radio Panamericana until the Military Government of 1968-80, when he confessed and then returned to the brothers in 1980. It is the fourth channel in general and one of the oldest in Peru after TV Perú, América Televisión and the old Canal 9 TV El Sol, whose signal today is ATV. The channel is popularly known as "La Esquina de la Televisión" due to the wide variety of actors, animators and journalists who passed through its ranks in its four decades of uninterrupted audience leadership. Since 1996 and then in 2009, the channel is currently owned by Telespectra Global Corporation & Consulting S.A.C., a company owned by the family Schutz, and between 2015 and 2021 has maintained a commercial alliance with Latina Televisión.
1959–1967[]
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| Typography:
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Custom (Panamericana)
Futura Bold (TELEVISION)
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The first logo of the then new television station was the letters Panamericana in handwritten typography and below, the word TELEVISION in Futura Light typography in gray color.
1959–1965[]
As a channel, it had its first logo, which was the aforementioned wordmark, below, a giant 13 in square typeface and above that number, the word "canal".
1965–1979[]
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| Typography:
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Custom (5)
Helvetica Roman (CANAL)
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| Launched:
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16 October 1965
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On October 16, 1965, during the celebrations of the 6th anniversary, Panamericana moved to its current frequency, channel 5 and the logo for the new frequency was a giant 5 formed by curved lines and a ball at the end and above the circle of 5, the word CANAL. The former channel 13 frequency would be occupied by a new educational TV channel named Panamericana de Teleeducación in cooperation with the Universidad de Lima.
With this logo, the channel and its eternal rival América Televisión create the state entity Telecentro, a company created in 1971 due to the military dictatorship expropiating 51% from all channels, which operated until the return to democracy in 1980. It closely resembles the 1961-1967 WNEW-TV WTTG-TV and 1966 - 1969 TV5 (Philippines)
logos. This logo was reused in 2009 to commemorate the channel's 50th anniversary.
1965–1967[]
A va
riant of the logo of the 5 was the name of the channel, to the right of the a, the letters of "TV" and the mentioned 5.
1967–1979[]
1967–1970[]
Another variant of the 5 logo was the same, but with the name of the channel with the typography changed and the 5 penetrating with the text.
1970–1972[]
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| Typography:
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Acid Green Poster
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In 1970, the 5 of the logo is omitted and the word TELEVISION is added below the channel name.
1972–1979[]
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| Typography:
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Acid Green Poster
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In 1972, the logo was modified, adding a red white border screen behind it, two lines above and at the bottom and top of the channel name and below and also above the screen, five yellow stars of Five tips aligned horizontally. Although it was already used since 1972 on printed advertising, only in 1978 did it debut on-screen alongside the beginning of color broadcasting.
1979–1991[]
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| Launched:
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Early 1979 (soft-launch)
16 October 1979 (official launch)
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In early 1979, Panamericana Televisión renewed its logo and begins using the PanTel acronym. The change was made due to various reasons:
- The return of the Delgado Parker brothers (founders of the channel).
- The return of democracy to Peru.
- The channel celebrated its 20th anniversary.
This logo, considered one of the most remembered in the channel, consists of the letters PANTEL stacked on top of each other red formed by red circles (in the Chicago MT typeface) surrounded by two rows of yellow mini bulbs that form a TV screen, all dots on a black background; it was created by Dolphin Productions from New York for some IDs. Often, both on idents and on printed advertising, variants of the logo were used, which primarily varied on the colors of the logo. However, other aspects of the logo could change. Between 1980 and 1983, for example, the idents only had 1 row of mini bulbs.
1989–1991[]
With the advent of satellite broadcasting in 1989, the acronym becomes crystallized. In addition, 6 laser stripes of yellow, green, light blue, purple and red with the word SAT (by SATELÍTE) in yellow with a yellow light are surpassed to the logo.
1991–1997[]
1991–1992[]
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| Typography:
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Modified Eras Bold (PANAMERICANA)
Helvetica Roman Extended (TELEVISION)
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On 21 August 1991, the channel changed its corporate image for the first time in twelve years. In this, the channel name uses a modified version of the Eras Bold typography and the word TELEVISION uses Helvetica typography, all in silver and underneath, a neon yellow line, all in 3D. This logo caused controversy, primarily because it erased the TV screen that was a signature of the logo since the 1970s, and also due to its similarities with the logo of its sister radio station.
1992–1993[]
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| Typography:
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Modified Eras Bold (PANAMERICANA)
Helvetica Roman Extended (TELEVISION)
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In June 1992, a neon yellow cone was added to the 1991 logo with a light yellow sphere inside the cone, located at the top of the logo.
February–December 1993[]
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| Typography:
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Futura Extra Bold (PANAMERICANA)
Futura Light (TELEVISION)
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In January 1993, a redesign was made to the logo, with the cone and the sphere drawn in gold and with the words and line with the modified typography, all in gold. This logo was used as a secondary logo next to the original conical logo.
Even with these changes, the public wasn't convinced, so once 1994 had arrived, the logo was replaced.
1994–1997[]
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Helvetica Black
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This logo pays homage to the logo of the 80's, with the difference that the border looks like a television screen and the lyrics now have the Helvetica Black typography and are golden in color. It was released in early 1994 primarily to commemorate the channel's 35th anniversary; however, the public's outcry over the previous logo also played a role.
1997–2004[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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During March 1997, the new management of the channel announced a new corporate image through the advertising spots. At the beginning of April of that year, the new image was released. This logo consists of a rectangle shaped like a television screen tilted towards its right side of black delineated yellow on the inside of which is located a black vertical rectangle cut by a red spherical ellipse. Below, the word PANAMERICANA in black, underneath the word TELEVISION in red with slight separations between the letters and below the latter, a horizontal black line, which retains a resemblance to the logo of 1991-92 and the logo of Radio Panamericana used between 1994 and 2007. It continued to be used on the canal facade (without the appearance of a sphere on the red ellipse) until October 2004.
1998–2000[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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In August 1998, alongside a change in the slogan (which became Conéctate), a more 3D version is released, where the edge of the screen, name and line become yellow.
2000–2004[]
2000–2002[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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At the channel's 41st anniversary spot, the logo was slightly modified, with a resemblance to the Discovery logo at the time. In this logo, the word PANAMERICANA is thicker, the word TELEVISION becomes black and the red line, in addition, the isotype of the P with screen is located in the letters ANAM of the name. Although launched as a concept in 2000, this logo took on more prominence in early 2001. It continued to be used in programs at the time and in test cards until 2004.
2002–2004[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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In October 2002, the logo was slightly modified. The yellow screen behind the "P" loses the inclination and its appearance changes slightly, in addition, the word TELEVISION becomes red and the line is now black, similar to the 1997 logo.
2003–2004[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Semibold (PANAMERICANA)
Helvetica Condensed (TELEVISION)
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In September 2003, the design of 1997 is resumed, but with the screen without the inclination, with the "P" slightly modified and the typography resembles the logos of 2000 and 2002.
This logo was introduced during a critical moment in the channel's history. Due to the vladivideos scandal of the early 2000s, not only Panamericana's historic #1 place in ratings was lost; the channel's main owners at the time (the Schütz family) and its founder (Genaro Delgado Parker) began fighting for control of the channel, and left the channel in an administrative crisis. This logo was introduced right after Panamericana's only ever forced sign-off, between 18 and 26 July 2003, generated as its TV concessions were cancelled.
2004–2009[]
2004–2008[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Black (PANAMERICANA)
Helvetica Light (TELEVISION PERUANA)
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On the 45th anniversary of the channel, on October 29, 2004, the channel changed completely for the first time since 1997. The logo consists of a golden rectangular rectangle of 16: 9 (similar to an LCD screen) and below, the word PANAMERICANA in narrow Black Helvetica typography (or white with shadow) and below, the word TELEVISION PERUANA in normal Helvetica typography, being the only time a slogan is part of the channel logo. Despite being introduced during Panamericana's administrative crisis, it is one of the most remembered logos of the channel (alongside the 1979 one), since its many uses in idents managed to make history on peruvian television. The logo is similar to the logo of National Geographic.
July–October 2008[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Black (PANAMERICANA)
Helvetica Light (TELEVISION PERUANA)
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In July 2008, the logo was slightly modified, with the entire logo light green gradient.
October 2008–June 2009[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Black (PANAMERICANA)
Helvetica Light (TELEVISION PERUANA)
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In October 2008, the gradient becomes light blue and shadow is added to the logo. This design is known for its use in the temporary management of Alberto Cabello, who managed the channel at the time.
June 8–21, 2009[]
On June 8, 2009, with the return of the Schutz family (the son of Ernesto Schhutz Landazuri, Ernesto Schutz Freundt, to be exact), a transition image was made to the new management and programming, which consisted of the logo of 2000, but without the "P" screen. This logo, until October 2009, was not developed by Panamericana Television's internal graphic team.
June 22–September 2009[]
On June 22, 2009, a new logo was launched, consisting of a thick yellow curved line, to the right, a red bent line and in the lower right, a gray curved line, with the light gray interior part, and below, the word PANAMERICANA with the typography of the 2000 logo and below, the word TELEVISION extended and red.
September–October 2009[]
On September 11, 2009, a redesign of the isotype was made. The yellow line becomes red and more elongated, the folded line becomes yellow and the gray part becomes light blue, returning to the "P" shape that was not used between 2004 and 2009, but retains the gray background of the inside of the isotype.
October 2009–2020[]
October 2009–2012[]
| Designer:
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PanTel's in-house team
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| Typography:
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Helvetica Condensed Black
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On October 23, 2009, once the 50th anniversary celebrations of the channel ended, the logo was modified to its definitive version, the yellow line becomes three folds to two, the line becomes lighter blue and the channel name becomes Helvetica Condensed Black and the word "TELEVISION" was removed for the first time in 50 years. In channel ident, since November 2009 a 3D variant is used that is occasionally silver in color. The logo continued to be used in press microphone canopies until 2020.
2012–2014[]
2012–2013[]
| Designer:
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PanTel's in-house team
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| Typography:
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Square 721 Roman
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On December 1, 2012, the channel made its first variant of the current logo, which consists of the isotype drilling a black trapezoid (the trapezoid shape resembles the current Radio Panamericana logo), below, another elongated trapezoid containing over perforated, the word "PANAMERICANA", which for the first time in eighteen years changes its typography to normal Square721.
2013–2014[]
| Designer:
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PanTel's in-house team
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| Typography:
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Square 721 Roman
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On the 54th anniversary of the channel, on October 16, 2013, the "P" logo with trapezoids becomes red as does the trapezoid with the text "PANAMERICANA".
2014–2020[]
| Designer:
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PanTel's in-house team
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| Typography:
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Square 721 Roman
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On the day of the 55th anniversary of the channel, on October 16, 2014, the logo was modified to its current version that omits the logo trapezoids, the "P" isotype takes up its 2009 logo colors and now in 3D, but maintains the name typography used since 2012, but in red. For the first time in the history of the channel it is discovered that the isotype of the "P" in 3D was actually part of the Panamericana Televisión logo, since it was used during 2009 and 2012 in the wedges and is now part of the channel's corporate logo.
2020–present[]
2020–2021[]
2D version[]
| Designer:
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PanTel's in-house team
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In 2020, Panamericana changes its image completely to commemorate its 61st anniversary. The P logo loses red, yellow and light blue colors in favor of a pure white color on a pure blue background, plus the logo pieces come together and the redondes of the vertices disappear. The typography becomes Raleway, a typeface used in Google, and the text for the first time appears in lowercase.
3D version[]
| Designer:
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PanTel's in-house team
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This logo is a 3D version of the logo used since November 2020 in spots, advertisements for programs in newspapers, social networks (without the text) and as an on-screen logo. The flat version is used as a corporate logo and as a logo of the website.
2021–present[]
It's the same, but with the font changed to Arista, as well as becoming jumbled letters, with the P capitalized. Additionally, a blue-indigo gradient with a polka-dotted pattern was added.
Panamericana Televisión
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Signals
Standard | HD | USMP TV (Música)
Former signals
Panamericana de Teleeducación | Canal 33 UHF | Cubo TV
Former business
Panamericana Producciones | PANAM Contenidos
Panamericana Televisión original programming
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Current: Buenos Días, Perú | D'Mañana | 24 Horas (Mediodía | Central | Sábados) | Panorama | El Dominical de Panamericana | Al Sexto Día | Porque Hoy Es Sábado con Andrés | Vida y Hogar | Teledeportes | TV Ideas | Encantos del Perú3 | Volverte a Ver5 | Fanáticos | GMRTV | El Reto de la Balanza | Descubriendo el Perú | Los Animales Me Importan | Tu tesoro más grande: tu salud | Vida y hogar | ¿De qué estamos hablando?
Former: El Panamericano | Cinco Manía | El Hit de la Noche | Perú | | Cincovisión | Juego para Dos | La Mujer en el Mundo | Bata pone el Mundo a sus Pies | Villa Twist | Su Menú | Sólo para Mujeres | Gran Teatro | La Hora de Orange Crush | Astro | Ésta es su Vida | Los cuentos de Doña Mariquita | Helen Curtis pregunta | Lo que vale el saber | Usted es el Juez | Cancionísima | La Pregunta de los 500 mil Reales | Novelas |
Scala Regala... | Ante el Público | Mesa Redonda | Domingo a Domingo | Helen Curtis pregunta por 64 soles | Tealdo Pregunta | Musiphillips | Magazine | Ante el Público | La Torre de Babel | Mónica | Trampolín a la Fama (Para todo el Mundo) | 1000 Oficios | Gamboa | Nubeluz | El Tornillo | Risas y Salsa (Nueva Generación) | Lo Mejor de la Televisión Mundial | Viva el Sábado | Reportajes | Teleavisos PanTel | Aló, Gisela | Los especiales de Panamericana | Entre ú y Yo... con Lorena | 24 Horas Edición Matinal | 24 Horas Edición Dominical | Bailando por un Sueño7 | Qué hay de nuevo??? | GalaktiaZon | Sueltos en Casa | Festiferia | Vale la Pena Soñar | Tus Mañanas | Alto al Crimen6 | Aromas y Sabores | Cinescape1 | Noche de Fútbol | Patacomix | Erre con R | Casado con mi Hermano | Baila con las Estrellas | Sol al Mediodía | Conexiones | La Ventana de Papel | Taxista Rara | El Show de July | Primera Jugada |Desafío & Fama | Reina de Corazones | Gigante Deportivo | Máximo Desafío | Nadie sabe para quien trabaja | La Movida de los Sábados (La Super Movida) | El Jefecito | Chico de mi Barrio | Enemigos Públicos4 | Mil Disculpas | El Panamericano | Qué País | Super Stars | Zona de Miedo | Área Chica | El Torpedo | 24 Minutos (Minutazos) | Cueros y Carcajadas | Sábado Bravazo | Tres al Día | Paren esta vaina | La Batería | Villa Juguete | 2000 Today | Pulso Nacional | Loops | La Noche es Virgen | Leyendas | Hecho en Casa | TVeo | Plan B | Boda y estilo | Sábados de Risas | La Tribuna de Alfredo | En el Juego de la Vida | Asesinas | El Enano | De a 3 es mejor | Sazón y Vacilón | La Batería | Combinado | En Exclusiva
1Currently broadcast on América Televisión.
3 Currently broadcast on América Televisión under the name of El Show de los Sueños between 2009 and 2010 and El Gran Show since 2010.
4Previously broadcast on Latina Televisión under the name of Enemigos Íntimos.
5 Previously broadcast on TV Perú.
6 Currently broadcast on Latina Televisión
7 Previously broadcast in TV Perú between 2006 and 2008
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TV
Héroes | A La Salida | Tiempo para aprender | Los Chicos Opinan | Leer para Contarla | De Paseo
Música
Nacional | Momentos | Micros Arriba
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Part of Grupo Enfoca
Television stations
Latina (HD | 2.3)
Production companies
Iguana Producciones | Rayo en la Botella
Former production companies
Imizu Producciones | Chroma Producciones
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Current: Latina Noticias (Matinal | Mediodía | Hora Punta | Central | Fin de Semana | Digital) | Mujeres al Mando | Reporte Semanal | Punto Final | Sin Medias Tintas | Yo soy | Contigo Selección | Chapa tus Tabas | Huella Digital | Latina Deportes | Los Otros Libertadores | La Reina del Sur
Former: ABC del Deporte | Domingos para la Juventud | Silla del Ring | FM Frecuencia Musical | Mujer | Las Tres Marías | El valor de ser hombre | Los Inmigrantes | Encuentro | Frente a Frente | Locura de Remate | RequeteTulio | Matalaché | Ayer y Hoy | Las Mil y Una de Carlos Álvarez | Sólo los domingos | Contrapunto | Día a Día | Boing | En la mira del éxito | Novelas | Buscando a La Paquita Peruana | Las maravillas del saber | Bingo Cash | Aeróbicos | Surfari Latino | El ángel vengador: Calígula | Diálogo | Promoviendo | Simplemente Lola | Obab Baba Luba Balap Bam Bum | Tal Cual | JB Noticias | El Negociador | Usted Decide | Ponte en Forma | A mi manera | Almendra | Escuela de la Calle: Pirañitas | Cuerpo en Línea | Maritere | Pisco Sour | Cuchillo y Malú | Por la mañana | Pataclaun | Magaly TV | La Cocina de Don Pedrito | El Folklore de mi Tierra | Hablemos Claro | Impacto (Hoy | Deportivo) | Como en la Radio | Mi bebé y yo | De todo un poco | Chiqui Toons | La Paisana Jacinta | El Show de Koko Giles | El Show de los Cómicos Ambulantes | China en Acción | Cosas del amor | Hombres de Este Siglo | Carnecitas | Karina y sus amigos | Bla, bla, bla | Gana con Metro | Frecuencia al día | El Francotirador | Mónica | Nadie se duerma | Hola Chola (Latina) | A primera hora | Vale la Pena Soñar | Gisela | El Perú se da la mano | El Perú se da la mano | Periodistas | Dios nos libre | Vidas secretas | Mad Science | Sabadazo | Trato Hecho | TV Insomnio | Casi en serio | Habla barrio | La Casa de Gisela | Carita de atún | Hermano Menor | Hermano Menor | Casa Fácil | En la boca del Lobo | La Ventana Indiscreta | Séptimo Día | Top Secret | El Especial del Humor | Reinas del Mediodía | Dina Páucar: La lucha por un sueño | En su defensa | Pop tu sueño | Misterio | Chacalón el ángel del pueblo | Siempre Gisela | Nada personal | No negociable | Hoy con Hildebrandt | Dos dedos de frente | Viento y Arena | Nuestra casa | Las vírgenes de la cumbia | Lobos de mar | Trampolín Latino | Bloop TV | El especialista | Zoombate | La Gran Sangre | Camino a casa | Pide un milagro | Señora León | Cuéntame tu Vida | Con Franqueza | Noche de patas | Más Vale Tarde | Noche
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