This page only shows primary logo variants. For other related logos and images, see:
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Panamericana Televisión, also known as Panamericana, PanTel or Panam and stylized as panamericana, is a Peruvian open television channel created by Genaro Delgado Brandt and his three sons Genaro (who would be in charge of the programming area), Hector (who would take care of the administrative unit) and Manuel Delgado Parker.
He had business ties to Radio Panamericana until the Military Government of 1968-80, when he confessed and then returned to the brothers in 1980.
It is the fourth channel in general and one of the oldest in Peru after TV Perú, América Televisión and the old Canal 9 TV El Sol, whose signal today is ATV.
The channel is popularly known as "La Esquina de la Televisión" due to the wide variety of actors, animators and journalists who passed through its ranks in its four decades of uninterrupted audience leadership.
Since 1996 and then in 2009, the channel is currently owned by Telespectra Global Corporation & Consulting S.A.C., a company owned by the family Schutz, and between 2015 and 2021 has maintained a commercial alliance with Latina Televisión.
1959–1967
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Custom (Panamericana)
Futura Bold (TELEVISION)
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The first logo of the then new television station was the letters Panamericana in handwritten typography and below, the word TELEVISION in Futura Light typography in gray color.
1959–1965
As a channel, it had its first logo, which was the aforementioned wordmark, below, a giant 13 in square typeface and above that number, the word "canal".
1965–1979
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Custom (5)
Helvetica Roman (CANAL)
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On October 16, 1965, the sixth anniversary of the channel and company, Panamericana moved to its current frequency, channel 5 and the logo for the new frequency was a giant 5 formed by curved lines and a ball at the end and above the circle of 5, the word CANAL.
With this logo, the channel and its eternal rival América Televisión create the state entity Telecentro, a company created in the government of the armed forces at the time, which operated until the return to democracy in 1980.
This logo was reused in 2009 to commemorate the channel's 50th anniversary.
1965–1967
A variant of the logo of the 5 was the name of the channel, to the right of the "a", the letters of "TV" and the mentioned 5.
1967–1979
1967–1970
Another variant of the 5 logo was the same, but with the name of the channel with the typography changed and the 5 penetrating with the text.
1970–1978
In 1970, the 5 of the logo is omitted and the word TELEVISION is added below the channel name.
1978–1979
In 1978, with the arrival of the color, the logo was modified, adding a red white border screen behind it, two lines above and at the bottom and top of the channel name and below and also above the screen, five yellow stars of Five tips aligned horizontally.
Although it was already used since 1970, it was only seen in advertising of the time and the logo appeared on the screen only in 1978.
1979–1991
In October 1979, the logo was renewed for its twentieth anniversary, coinciding with the return of the Delgado Parker brothers to Peru after announcing a return to democracy, calling himself PanTel (short for the name)
The logo, considered one of the most remembered in the channel, consists of the letters PANTEL stacked on top of each other red formed by red circles (the typography is Chicago MT) surrounded by two rows of yellow mini bulbs that form a rectangle, all on a black background.
Occasionally it appeared with the full name behind the acronym PANTEL and colors used to be altered, depending on the material used at the time.
Satellite signal
For the advent of the satellite signal, the acronym becomes crystallized.
In addition, 6 laser stripes of yellow, green, light blue, purple and red with the word SAT (by SATELÍTE) in yellow with a yellow light are surpassed to the logo.
1991–1994
1991–1992
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Modified Eras Bold (PANAMERICANA)
Helvetica Roman Extended (TELEVISION)
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In 1991, the channel changed its corporate image for the first time in twelve years.
In this, the channel name uses a modified version of the Eras Bold typography and the word TELEVISION uses Helvetica typography, all in silver and underneath, a neon yellow line, all in 3D.
1992–1993
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Modified Eras Bold (PANAMERICANA)
Helvetica Roman Extended (TELEVISION)
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In June 1992, a neon yellow cone was added to the 1991 logo with a light yellow sphere inside the cone, located at the top of the logo.
February-December 1993
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Futura Extra Bold (PANAMERICANA)
Futura Light (TELEVISION)
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In January 1993, a redesign was made to the logo, with the cone and the sphere drawn in gold and with the words and line with the modified typography, all in gold.
This logo was used as a secondary logo next to the original conical logo.
1994–1997
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Helvetica Black
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This logo pays homage to the logo of the 80's, with the difference that the border looks like a television screen and the lyrics now have the Helvetica Black typography and are golden in color.
It was released in early 1994 to commemorate the channel's 35th anniversary.
1997–2004
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PanTel's in-house team
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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During March 1997, the new management of the channel announced a new corporate image through the advertising spots.
At the beginning of April of that year, the new image was released.
This logo consists of a rectangle shaped like a television screen tilted towards its right side of black delineated yellow on the inside of which is located a black vertical rectangle cut by a red spherical ellipse.
Below, the word PANAMERICANA in black, underneath the word TELEVISION in red with slight separations between the letters and below the latter, a horizontal black line, which retains a resemblance to the logo of 1991-92 and the logo of Radio Panamericana used between 1994 and 2007.
It continued to be used on the canal facade (without the appearance of a sphere on the red ellipse) until October 2004.
1998–2001
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PanTel's in-house team
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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In August 1998, the slogan "Connect" was launched and a more 3D version is released, where the edge of the screen, name and line become yellow.
2001–2004
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PanTel's in-house team
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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At the channel's 41st anniversary spot, the logo was slightly modified, with a resemblance to the Discovery logo at the time.
In this logo, the word PANAMERICANA is thicker, the word TELEVISION becomes black and the red line, in addition, the isotype of the P with screen is located in the letters ANAM of the name.
Although launched as a concept in 2000, this logo took on more prominence in early 2001.
It continued to be used in programs at the time and in adjustment charts until 2004.
2002–2003
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PanTel's in-house team
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Helvetica Bold (PANAMERICANA)
Helvetica Light (TELEVISION)
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In October 2002, the logo was slightly modified.
The yellow screen behind the "P" loses the inclination and its appearance changes slightly, in addition, the word TELEVISION becomes red and the line is now black, similar to the 1997 logo.
2003–2004
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PanTel's in-house team
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Helvetica Semibold (PANAMERICANA)
Helvetica Condensed (TELEVISION)
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In September 2003, the design of 1997 is resumed, but with the screen without the inclination, with the "P" slightly modified and the typography resembles the logos of 2000 and 2002.
2004–2009
2004–2008
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PanTel's in-house team
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Helvetica Black (PANAMERICANA)
Helvetica Light (TELEVISION PERUANA)
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On the 45th anniversary of the channel, on October 16, 2004, the channel changed completely for the first time since 1997. The logo consists of a golden rectangular rectangle of 16: 9 (similar to an LCD screen) and below, the word PANAMERICANA in narrow Black Helvetica typography (or white with shadow) and below, the word TELEVISION PERUANA in normal Helvetica typography, being the only time a slogan is part of the channel logo.
It is together with the 1979 logo one of the most remembered of the channel, since its many uses in spots managed to make history on peruvian television.
The logo is partly like the logo of National Geographic.
2008–January 2009
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PanTel's in-house team
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Helvetica Black (PANAMERICANA)
Helvetica Light (TELEVISION PERUANA)
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In June 2008, the logo was slightly modified, with the entire logo light green gradient.
January–June 2009
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PanTel's in-house team
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Helvetica Black (PANAMERICANA)
Helvetica Light (TELEVISION PERUANA)
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In January 2009, the gradient becomes light blue and shadow is added to the logo.
This design is known for its use in the temporary management of Alberto Cabello, who managed the channel at the time.
June–July 2009
On June 8, 2009, with the return of the Schutz family (the son of Ernesto Schhutz Landazuri, Ernesto Schutz Freundt, to be exact), a transition image was made to the new management and programming, which consisted of the logo of 2000, but without the "P" screen.
This logo, until October 2009, was not developed by Panamericana Television's internal graphic team.
July–September 2009
On July 18, 2009, a new logo was launched, consisting of a thick yellow curved line, to the right, a red bent line and in the lower right, a gray curved line, with the light gray interior part, and below, the word PANAMERICANA with the typography of the 2000 logo and below, the word TELEVISION extended and red.
September–October 2009
On September 1, 2009, a redesign of the isotype was made.
The yellow line becomes red and more elongated, the folded line becomes yellow and the gray part becomes light blue, returning to the "P" shape that was not used between 2004 and 2009, but retains the gray background of the inside of the isotype.
October 2009–2020
October 2009–2012
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PanTel's in-house team
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Helvetica Condensed Black
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On October 18, 2009, once the 50th anniversary celebrations of the channel ended, the logo was modified to its definitive version, the yellow line becomes three folds to two, the line becomes lighter blue and the Channel name becomes Helvetica Condensed Black and the word "TELEVISION" was removed for the first time in 50 years.
In channel identification, since November 2009 a 3D variant is used that is occasionally silver in color.
The logo continued to be used in press microphone canopies until 2020.
2012–2014
2012–2013
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PanTel's in-house team
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Square 721 Roman
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On December 1, 2012, the channel made its first variant of the current logo, which consists of the isotype drilling a black trapezoid (the trapezoid shape resembles the current Radio Panamericana' logo), below, another elongated trapezoid containing over perforated, the word "PANAMERICANA", which for the first time in eighteen years changes its typography to normal Square721.
2013–2014
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PanTel's in-house team
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Square 721 Roman
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On the 54th anniversary of the channel, on October 16, 2013, the "P" logo with trapezoids becomes red as does the trapezoid with the text "PANAMERICANA".
2014–2020
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PanTel's in-house team
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Square 721 Roman
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On the day of the 55th anniversary of the channel, on October 16, 2014, the logo was modified to its current version that omits the logo trapezoids, the "P" isotype takes up its 2009 logo colors and now in 3D, but maintains the name typography used since 2012, but in red. For the first time in the history of the channel it is discovered that the isotype of the "P" in 3D was actually part of the Panamericana Televisión logo, since it was used during 2009 and 2012 in the wedges and is now part of the channel's corporate logo.
2020–present
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PanTel's in-house team
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In 2020, Panamericana changes its image completely to commemorate its 61st anniversary.
The P logo loses red, yellow and light blue colors in favor of a pure white color on a pure blue background, plus the logo pieces come together and the redondes of the vertices disappear.
The typography becomes Raleway, a typeface used in Google, and the text for the first time appears in lowercase.
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PanTel's in-house team
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This logo is a 3D version of the logo used since November 2020 in spots, advertisements for programs in newspapers, social networks (without the text) and as an on-screen logo.
The flat version is used as a corporate logo and as a logo of the website.
