Logopedia
Advertisement
This page only shows primary logo variants.
For other related logos and images, see:
2019–2020 2020–2022 2022–present
2019–2020 2020–2022 2022–present

Paramount Global (formerly ViacomCBS; commonly shortened to Paramount) is an American diversified multinational mass media and entertainment conglomerate. The company was originally created from the second merger of the respective second iterations of CBS Corporation and Viacom (both of which were under National Amusements, and were split from the original iteration of the former in 2006) on December 4, 2019.

On February 16, 2022, it was officially renamed Paramount Global, after its movie studio, further capitalizing on its flagship streaming service.

ViacomCBS

2019–2022

2019–2020

ViacomCBS
Designer:  Unknown
Typography:  Gotham Black
Launched:  December 4, 2019

On August 13, 2019, Viacom and CBS Corporation announced that they would be re-merging into a new company called ViacomCBS, having previously split in 2005. The re-merger was completed on December 4, 2019.

2020–2022

ViacomCBS (Cyan-Indigo)
Designer:  Unknown
Typography:  Gotham Black (logo)
ViacomCBS Raisonné (corporate, Modified version of Raisonné)
Launched:  August 4, 2020 (reveal)
September 28, 2020 (official)

On September 28, 2020, the colors in the logo were swapped, though now in different shades. This logo was first introduced with its EyeQ video advertising platform, revealed a month prior on August 4.

Paramount

2022–present

Paramount Global
Designer:  Loyalkaspar
(based on its identity for Paramount+)
Ian Brignell (Paramount wordmark)
Typography:  Custom (wordmark)
Peak Sans (corporate, custom-designed)
Launched:  February 15, 2022 (reveal)
February 16, 2022 (official)

On February 15, 2022, chairwoman Shari Redstone and CEO Bob Bakish jointly announced that ViacomCBS would be relaunched as Paramount Global the following day, effectively retiring the Viacom name overall after over 50 years (with the current exceptions of Viacom18, ViacomCBS EyeQ, ViacomCBS Digital Studios, and the Viacom International IP holder). This marks the first time that flagship property Paramount Pictures and its parent company had shared the same name since 1989, when Gulf and Western Industries became Paramount Communications. The logo's design is based on the one from their flagship streaming service Paramount+, but with a darker shade of blue.

External links

Viacom (2006–2019)
CBS Corporation
Paramount
Advertisement