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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:

2017–2021

Designer:  Gretel
Ian Brignell (Paramount wordmark)
Typography:  Custom (wordmark)
Launched:  October 1, 2017 (Scandinavia)
December 4, 2018 (Hungary)
May 1, 2019 (Latin America)
June 1, 2020 (Russia [on Okko])

Paramount+ was originally launched as a TV Everywhere/subscription video-on-demand service in select regions such as in Scandinavia on October 1, 2017[1], in Hungary on December 4, 2018[2], and in Latin America including Brazil on May 1, 2019[3]. On June 1, 2020, the service was launched on Russian streaming service Okko as a content hub[4], and a year later, on June 1, 2021, it became available on ivi under the Paramount Play brand, which was initially used as part of a separate offering by local operators and providers in Poland.

2021–present

Designer:  Loyalkaspar
Ian Brignell (Paramount wordmark)
Type Network (font)
Typography:  Custom (wordmark)
Peak Sans (brand, custom-designed)
Launched:  September 15, 2020 (reveal)
March 4, 2021 (official)

On September 15, 2020, ViacomCBS (renamed to Paramount less than a year after Paramount+'s release) announced that CBS All Access in the United States and Canada and 10 All Access in Australia would be replaced by the Paramount+ brand, which would also relaunch in existing markets. The change was rolled out on March 4, 2021 in the United States, Canada and Latin America, followed by the Nordics on March 25 and Australia on August 11.

Certain changes to the logo include the shade of blue being lighter (#0064FF), the stars being inside the circle instead of around it, a change to the shadows of the mountain, and the wordmark being bigger.

The 13 stars - as opposed to 22 on the Paramount Pictures logo - correspond to the number of letters in the name when written out as "Paramount Plus", and are also rotated 18° apart so their edges are aligned along those increments, with alternating horizontals and verticals.

References

  1. Keslassy, Elsa (2017-08-25). Viacom International Media Networks Launches Paramount+ Across Nordics (en-US). Variety. Archived from the original on August 26, 2017.
  2. Dziadul, Chris (2018-12-04). Hungarian debut for Paramount+ (en-UK). Broadband TV News. Archived from the original on December 5, 2018.
  3. White, Peter (2019-04-23). Viacom Expanding SVOD Service Paramount+ Globally With First Mobile Deal In Latin America (en-US). Deadline. Archived from the original on April 23, 2019.
  4. Dziadul, Chris (2020-06-02). Paramount+ debuts in Russia (en-UK). Broadband TV News. Archived from the original on December 13, 2020.

External links

CBS All Access (United States)
Mi CHV (Chile)
10 All Access (Australia)
Noggin
Paramount+
SkyShowtime (Nordics, Poland, Hungary)