In March 2004 Almacenes París received a new logo and identity, designed by Chilean agency IMAX Branding.
In 2005, the word Almacenes was fully dropped after Cencosud's purchase..
In 2011 París added the wordmark of Cencosud as a monicker into its logo. The original logo introduced in 2004 would become the template for all Cencosud brands. This logo (as well as its later adjustments) was designed by Chilean agency IMAX Branding.
In 2013 the logo became fully sky blue, designed by IMAX Branding.
Notes and references
Chile: Jumbo | Santa Isabel
Cencosud Shopping Centers
1Previously owned by Corporación EW