The 2024 Summer Olympics (officially the Games of the XXXIII Olympiad) and the 2024 Summer Paralympics, a.k.a. Paris 2024 are two upcoming international multi-sport events that are scheduled to take place respectively from 26 July to 11 August 2024 and 28 August to 8 September 2024 in Paris, France.
The applicant city logo is the Eiffel Tower on an athletics track flanked by a ribbon reading "#PARIS 2024".
9 February 2016
Designed by the Parisian branch of Dragon Rouge, the candidacy logo was unveiled on 9 February 2016 at the Arc de Triomphe. The logo itself is a stylisation of the Eiffel Tower that forms the numbers 2 and 4 with the colours of the Olympic rings.
On 13 September 2017, the International Olympic Committee simultaneously awarded the 2024 and 2028 Olympic Games to Paris and Los Angeles, respectively. Both candidates will become the second and third cities to have hosted the Olympics three times, after London. As such, the Paris Organising Committee adjusted the logo accordingly.
English Paralympic variant
Emblem projected onto the Eiffel Tower, celebrating the successful bid
21 October 2019
On 21 October 2019, the final Olympic and Paralympic emblems were unveiled during an event at Le Grand Rex, a cinema and concert venue on Boulevard Poissonnière. Etienne Thobois, chief executive of the Organising Committee, stated beforehand that the new emblem would not feature any references to the Eiffel Tower or other Parisian landmarks, but rather the "wider vision of the Olympic Games".
The emblem is a minimalist interpretation of the Olympic spirit imbued with unmistakably French eccentricities. It takes heavy influence from the Art Deco period, which was in its peak around the time of the previous Paris games in 1924.
The symbol revolves around three themes:
The round shape represents a gold medal, the highest honour bestowed upon athletes at the Games.
The negative space within the medal represents the Olympic and Paralympic Flame.
The first two elements merge with the lips to form the image of the iconic "Parisienne"; an embodiment of French liberty and human face for the games. Originally, the face solely represented Marianne; the national personification of France during the era of the French Revolution. The emblem also commemorates Paris 2024's commitment to gender parity of athletes. This commitment is however coincidental, as it was made a year after the emblem's unveiling.
For the first time, the Olympic and Paralympic games share the exact same emblem. As a sign of the Paralympics' coming-of-age as a household name event, the Paralympic variant discontinues the use of "Paralympic Games" in the emblem. The Paralympic emblem also uses the newly refreshed Paralympic Agitos, designed by North. These changes have since also been applied to the logo for the Beijing 2022 Paralympic Winter Games.
Here is the new face of the Olympic and Paralympic Games of Paris 2024
Paris 2024 - Emblem Reveal Movie
Olympic emblem as a flag on the Eiffel Tower during the Paris 2024 presentation at Tokyo 2020 Olympic Games Closing Ceremony
Paralympic emblem as a purple flag (for WeThe15) on the Eiffel Tower with a running blade during the Paris 2024 presentation at the Tokyo 2020 Paralympic Games Closing Ceremony
'See you in Paris 2024' message at end of Tokyo 2020 Paralympic Games Closing Ceremony
The Parisian agency responsible for the emblem; Ecobranding, has a well-established practise of designing projects with environmental impact in mind. This mentality extends throughout the Paris 2024 identity, where its use in print and on screen, file data sizes and colour coordination are thoroughly considered to ensure it leaves as little a carbon footprint as possible.
As an example, there are guidelines for the emblem colour, based on the medium it's presented on. The all-gold variant of the emblem against black is preferred for use on screen, as it's more power-efficient to display on-screen than the full-colour variant against white. Inversely, the full-colour variant against white is preferred for print, as it requires less ink.