|
Contents | |||
|---|---|---|---|
|
|
|
|
| 1889–1912 | 1912–1925 | 1925–1950 | 1950–1968 |
|
|
|
|
| 1968–1989 | 1989–2020 | 2020–2021 | 2021–present |
Aunt Jemima
1889–1912
1912–1925
1925–1950
1950–1968
1968–1989
A better version of this logo is needed, due to the picture quality, inaccuracies or other issues with the uploaded logo. You can help Logopedia by uploading it here.
The wordmark continued to be used in a few countries up until 2021; however, the 1989 icon replaces the 1968 one.
1989–2020
2020–2021
Starting in mid-to-late June 2020, many brands with mixed-race characters incorporated into their branding (including Uncle Ben's, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Aunt Jemima) announced they would make changes to their logos, packaging and even names following protests over "systematic racism" against them.
On June 17, 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name is to be scrapped along with its logo and branding.
The Aunt Jemima emblem was removed from packaging in November 2020, leaving just the original name with the 1989 font (see logo above), with the name change being delayed to 2021.
Pearl Milling Company
2021–present
-
An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.
The new name replacing the Aunt Jemima brand - Pearl Milling Company - was announced on February 9, 2021. The name is a reference to the brand's original creator of the same name.
The logo has an extremely similar font compared to the 1989 logo, and while the logo has an emblem again, instead of the image of "Aunt Jemima", it's been replaced with an image of a mill. While being praised for removing any racial past of the original name and logos, the new name and logo has been criticized for looking too boring for a pancake brand.
