The wordmark continued to be used in a few countries up until 2021; however, the 1989 icon replaces the 1968 one.
Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (examples include Uncle Ben's, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Aunt Jemima) announced they would make changes to their logos, packaging and even names following protests over systematic racism against them.
On June 17, 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name is to be scrapped along with its logo and branding.
The Aunt Jemima emblem was removed from packaging in November 2020, leaving just the original name with the 1989 font (see logo above), with the name change being delayed to 2021.
Pearl Milling Company
The new name replacing the Aunt Jemima brand - Pearl Milling Company - was announced on February 9, 2021. The name is a reference to the brand's original creator.
The logo has a near identical font when compared to the 1989 logo. The logo has an emblem, unlike the 2020 logo, but instead of the image of "Aunt Jemima", it's been replaced with a mill. While being praised for removing any racial past of the original name and logos, the new name and logo has been criticized for looking too generic and boring for a pancake brand.