Pearl Milling Company

1889–1912	1912–1925	1925–1950	1950–1968	1968–1989
1989–1993	1993–2020	2020–2021; 2025-present (secondary)	2021–present	2023–present

Aunt Jemima

1889–1912

1912–1925

1925–1950

1950–1968

SVG NEEDED

Icon

1968–1989

SVG NEEDED

The wordmark continued to be used in a few countries up until 2021; however, the 1989 icon replaces the 1968 one.

1989–1993

SVG NEEDED

Designer:  Coleman, LiPuma, Segal & Morrill

Typography:  Custom

Launched:  October 1, 1989

Drafts of the updated Aunt Jemima portrait, as well as the final result being compared to the 1968 portrait

1993–2020

SVG NEEDED

2020–2021; 2025-present (secondary)

Starting in mid-to-late June 2020, many brands with black or mixed-race characters incorporated into their branding (examples include Uncle Ben's, Eskimo Pie, Cream of Wheat, Mrs. Butterworth's, and namely, Aunt Jemima) announced they would make changes to their logos, packaging and even names following protests over systematic racism against them.

On June 17, 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name would be scrapped along with its logo and branding.

The Aunt Jemima emblem was removed from packaging in November 2020, leaving just the original name with the 1993 font (see logo above), with the name change being delayed to 2021.

Since 2025, this logo has returned on Pearl Milling labels, displayed in tiny print.

Pearl Milling Company

2021–2023

The new name replacing the Aunt Jemima brand - Pearl Milling Company - was announced on February 9, 2021. The name is a reference to the company that originally created the Aunt Jemima formula.

The logo has a nearly identical font when compared to the 1993 logo. The logo uses a mill illustration in lieu of the Aunt Jemima illustration.

While the original name and logos were praised for removing any racial past, the new name and logo have been criticized as generic.

2023–present

External links

• Official website