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Contents

1889–1912 1912–1925 1925–1950 1950–1968 1968–1989
1889–1912 1912–1925 1925–1950 1950–1968 1968–1989
1989–1993 1993–2020 2020–2021 2021–present
1989–1993 1993–2020 2020–2021 2021–present

Aunt Jemima

1889–1912

AuntJemima1889oldlogo.png

1912–1925

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1925–1950

Aunt jemima.jpg

1950–1968

Aunt jemima 1966.png

1968–1989

Aunt jemima 1985.png

The wordmark continued to be used in a few countries up until 2021; however, the 1989 icon replaces the 1968 one. 

1989–1993

Aunt jemima 1989.png

1993–2020

Aunt-Jemima-1989.png

2020–2021

Aunt-Jemima-2020.png

Starting in mid-to-late June 2020, many brands with mixed-race characters incorporated into their branding (including Uncle Ben'sEskimo PieCream of WheatMrs. Butterworth's, and namely, Aunt Jemima) announced they would make changes to their logos, packaging and even names following protests over "systematic racism" against them.

On June 17, 2020, the owner of Aunt Jemima, Quaker (a subsidiary of PepsiCo), announced that the name is to be scrapped along with its logo and branding. 

The Aunt Jemima emblem was removed from packaging in November 2020, leaving just the original name with the 1989 font (see logo above), with the name change being delayed to 2021.

Pearl Milling Company

2021–present

Pearl-Milling-Company-2021.png

The new name replacing the Aunt Jemima brand - Pearl Milling Company - was announced on February 9, 2021. The name is a reference to the brand's original creator.

The logo has a near identical font when compared to the 1989 logo. The logo has an emblem, unlike the 2020 logo, but instead of the image of "Aunt Jemima", it's been replaced with an image of a mill. While being praised for removing any racial past of the original name and logos, the new name and logo has been criticized for looking too generic and boring for a pancake brand.

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