Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1893–1898 1898–1903 1903–1904 1904–1905 1905–1906 1906–1934
1893–1898 1898–1903 1903–1904 1904–1905 1905–1906 1906–1934
1934–1951 1951–1962, 1962–1971 (bottles only), 2008–2009, 2014–present 1951–1962, 1962–1969 (cartons only), 2004 1962–1969 1965–1969 1969–1971
1934–1951 1951–1962, 1962–1971 (bottles only), 2008–2009, 2014–present 1951–1962, 1962–1969 (cartons only), 2004 1962–1969 1965–1969 1969–1971
1971–1986, 1981–1991 (China), 2009–2014, 2019 1986–1991 1991–1997, 1991–1996 (international), 1991–1998 (China) 1996–1998 (international) 1997–2003, 1998–2003 (international) 2003–2006, 2003–2014 (international), 2004–2008 (Georgia)
1971–1986, 1981–1991 (China), 2009–2014, 2019 1986–1991 1991–1997, 1991–1996 (international), 1991–1998 (China) 1996–1998 (international) 1997–2003, 1998–2003 (international) 2003–2006, 2003–2014 (international), 2004–2008 (Georgia)
2006–2008, 2006–2010 (international) 2008–2014, 2010–2014 (international) 2014–2024 2023–present
2006–2008, 2006–2010 (international) 2008–2014, 2010–2014 (international) 2014–2024 2023–present

Brad's Drink

1893–1898

Logopedia InfoWhite NO KNOWN LOGO

Pepsi was first launched as Brad's Drink in 1893 by North Carolina druggist Caleb Bradham. As under this name it was only served within his pharmacy, a logo was not drafted for it until the name was changed and the syrup began being distributed in 1898.

Pepsi-Cola / Pepsi

1898–1903

Pepsi 1898

On August 28, 1898, Brad's Drink began being marketed as Pepsi-Cola, named so for its pepsin content.

1903–1904

Pepsi 1903

1904–1905

Pepsi 1904

1905–1906

Pepsi 1905

Though a trademark for this design was filed in 1905, no contemporary sources for this logo other than said filing are known to survive today, however it appears regularly on nostalgia merchandise.

1906–1934

Pepsi - 1906

1934–1951

Pepsi 1934

1951–1962, 1962–1971 (bottles only), 2008–2009, 2014–present

Pepsi - 1951

In August 1951, Pepsi introduced the first major change to its script in 45 years. Use of the plain script logo in most advertising was halted in 1962, save for the reverse side of Pepsi bottles until 1971. In 2008, the launch of Pepsi Throwback saw this logo make a brief return until it was replaced with a modified version of the 1971 logo a year later. In 2014 however, it was picked back up for the now renamed Pepsi-Cola Made with Real Sugar and has been used for that ever since; it's also seen on the back of all cans and bottles since that year.

1951–1962, 1962–1969 (cartons only), 2004

1950-Pepsi-Logo

This logo, sometimes viewed as an alternate, was launched alongside the cap-less script logo and actually used at about the same frequency. Most notable about this logo is that it was the first Pepsi used that carried the swirled “Globe” motif, which has been a part of the drink’s design language ever since. The bottle cap variation continued to be used on the ends of 6-pack cartons until 1969’s total packaging redesign. It was brought back in 2004 for Pepsi Holiday Spice.

1962–1969, 2003

1962–1969

Pepsi - 1962 (cap)

This updated bottle cap logo featuring a modern sans-serif was introduced in 1962, at a transition point in Pepsi's naming history. Though commonly reported to be a variant of the similar logo which simply reads "Pepsi", this predates it by three years, though their respective uses did overlap.

1965–1969

Pepsi - 1965
Designer:  Jerome Gould
Typography:  Custom
Launched:  1965

In 1965, Pepsi launched a shortened logo to be used alongside the 1962 one. This marks the first time across the board that the name "Pepsi" by itself was represented in its own trademark. In most uses, the bottle crown shape was omitted in favour of the swirls only.

1969–1991, 2009–2014, 2019

1969–1971

Pepsi - 1969

A new logo, a modern take on the dated symbol from earlier in the decade, was quietly introduced in 1969. Its use was limited to advertisements and cartons only, in an application similar to that of a test-marketing campaign. Bottles still used a combination of the 1962-1971 serif wordmark and the 1951 script logo during this period.

1971–1986, 1981–1991 (China), 2009–2014, 2019

Pepsi - 1973
Designer:  Frank B. Rupp
Typography:  Custom
Launched:  February 1971

In 1971, this logo fully replaced the 1951 script logo and the 1962 serif logo on bottles in a massive redesign campaign that swept all aspects of the brand. A version of this logo was used by Pepsi Throwback from 2009 until its renaming in 2014. It was also used for a short time in 2019 for the Joy of Pepsi promotion.

1986–1991

Pepsi Logo 1980s
Designer:  Unknown
Typography:  Handel Gothic (modified)
Launched:  December 1986

Following the well-received redesign of Diet Pepsi in 1986, the 15-year incumbent logo was modernized to match. The previously "grotesk" type style was changed to a geometric sans serif. A registered trademark symbol was generally nested under the bowl of the second P. Cans commemorating the Rutan Voyager's non-stop worldwide flight in December 1986 were among the first to carry this logo.

1991–2008, 1991–2014 (international)

1991–1997, 1991–1996 (international), 1991–1998 (China)

Pepsi logo 1991
Designer:  Peterson & Blyth Associates
Typography:  Custom, modeled on Handel Gothic
Launched:  September 22, 1991

In September 1991, a radically altered new logo was introduced, keeping the modern type style and swirls but changing their relationship to each other. This marks the first time that the "Pepsi" text was used apart from between the swirls. The white line between the red and blue swirls was also thinned to be more graphic, a move made by Diet Pepsi six years prior. The italicized text and rectangular shape suggests excitement.

1996–1998 (international)

Pepsi 1996
Designer:  Landor Associates
Typography:  Handel Gothic
Launched:  April 1996

In April 1996, Pepsi launched Project Blue in some international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde airplane owned by Air France painted in blue colors as well as a banner on the Mir space station.

1997–2003, 1998–2003 (international)

Pepsi (1998)

A new logo similar to that of Project Blue was introduced worldwide in June 1997, a year before Pepsi’s centennial year began. It was at this point that the logo began to be referred to as the Pepsi Globe. From May to September 2018, this logo was temporarily brought back alongside the 1991 and 1971 logo (and used on 355ml cans everywhere as well as 591mL bottles in the US only) for Pepsi's music generations campaign. It remained on the Pepsi Max Big One ride at Blackpool Pleasure Beach until 2012.

2003–2006, 2003–2014 (international), 2004–2008 (Georgia)

Pepsi 2003
Designer:  Unknown
Typography:  Unknown
Launched:  February 4, 2003

On February 4, 2003, a new logo was launched with a more modern, block letter type style and the Pepsi ball rendered three-dimensionally. It didn’t last long until it was modified once again three years after its launch.

After the 2008 logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Many countries outside the US still used this logo through 2010. Mainland China still used this logo until 2014.

2006–2008, 2006–2010 (international)

Pepsi (2006)
Designer:  Unknown
Typography:  Unknown
Launched:  June 2, 2006

On June 2, 2006, Pepsi slightly modified the 2003 logo by moving the text below the globe and adding texture to the globe itself, showing water and ice droplets as if it is wet. This also marked the last appearance of uppercase letters in Pepsi’s wordmark until the 2023 logo. This logo was still used in India until January 31, 2010.

2008–present

2008–2014, 2010–2014 (international)

Pepsi logo 2008
Designer:  Arnell Group
Typography:  Custom
Launched:  October 15, 2008

On October 15, 2008, Pepsi launched an entirely new logo, but its rollout was slow, so it wasn’t heavily carried out until early 2009. The main changes were that the Pepsi globe not only became two-dimensional again but changed outright, and the wordmark more resembled the 1975 Diet Pepsi logo than any other iteration. Originally, the "smile" within the logo changed too depending on the variation — Diet Pepsi having a skinnier one and Pepsi Max having a wider one, though this was phased out in 2010.

Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy, which used such over-the-top language that some suggested that it was part of a viral marketing scheme.

2014–2024

Pepsi New
Designer:  Joe Finocchiaro for
Lippincott[1]
Typography:  Custom
Futura Bold (2014–2019)
Futura Extra Bold (2019–2020)
Pepsi Fizz (2020–2023)
Launched:  June 2, 2014

Pepsi launched a slightly modified logo on June 2, 2014, with the wordmark made slightly thicker. A 3D version of the 2008 globe begun being used in East Asia around this time.

2023–present

Pepsi 2023
Designer:  PepsiCo Design & Innovation
Ian Brignell (lettering)
MCKL (typeface)
Typography:  Pepsi Owners (modified from Owners)
Launched:  March 28, 2023 (reveal)
August 23, 2023 (official)

On March 28, 2023, PepsiCo unveiled a new Pepsi Globe, which launched in North America later in the year. The new design is strongly referential to the 1965–1991 logos. The wordmark, as well as other accompanying brand elements, is black rather than blue for the first time since the bottlecap image was replaced by the abstract Globe, as a nod to Pepsi Zero Sugar.

“We couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”
Todd Kaplan, chief marketing officer of Pepsi (2023)
“Zero sugar is going to be the protagonist of our communication strategy.”
Mauro Porcini, senior vice president and chief design officer of PepsiCo (2023)

In August 2023, the new globe started to appear in stores across North America on bottles and packaging. On August 23, 2023, Pepsi officially announced that the logo would start its launch and begin replacing the previous logo, coinciding with the start of their 125th anniversary campaign. The new logo was also used on its website the same day.

References

External links

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