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Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham.
Pepsi-Cola (first era)
"Pepsi-Cola" redirects here.
On August 28, 1898 it was decided to change the name of Brad's drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be used. According to Sins brand, it is only a scribbled version of the name chosen by the then CEO, because nothing else was available.
This is the latest version of the classic Pepsi-Cola script. It is also on the back of each Pepsi bottle since the new bottle design on June 2, 2014.
In 1950, the script was placed inside a design of a bottle cap with red, white and blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation.
It was decided to remove the script from the previous logo in favour of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi.
A new logo was introduced in 1973 on the basis of the Cap swirls bottle. A feature of this logo is the red and light blue stripes.
In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for the next sixteen years.
A redesigned and streamlined logo was introduced on September 24, 1991, with the text italicized and outside of the swirls for the first time.
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In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station.
A new logo similar to that of "Project Blue" was introduced worldwide on August 28, 1998 to celebrate the centennial anniversary of Pepsi. It was at this point the logo began to be referred to as the Pepsi Globe.
2003–2006; 2003-2010 (International)
On February 4, 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three dimensional fashion (a version of the Pepsi globe imported from the 2002-2003 Diet Pepsi logo). It officially ended usage in 2008, but the version below continued to be on cans until 2005.
After the current logo was unveiled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010.
On June 2, 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2009. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe is more like it's wet, despite the texture.
On October 15, 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi ball is now two-dimensional again, the word "Pepsi" looks like as of the 1975 Diet Pepsi logo, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max).
Pepsi launched a slightly modified new logo on June 2, 2014 along with the "Live for Now" campaign with the words "Pepsi" (thicker from the previous logo). A 2008 3D version of the globe is also being used in East Asia.
- Ad Teardown: Live for Now Moments Anthem | Pepsi
- Pepsi unveils global ‘For the Love of It’ strapline in marketing overhaul
Pepsi-Cola (second era)
2014–present (second era)
Australia & New Zealand: Asahi Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings
Former subsidiaries: Indonesia: Indofood Asahi
| Part of PepsiCo
| Part of PepsiCo
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