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Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham.
"Pepsi-Cola" redirects here.
On August 28, 1898, it was decided to change the name of Brad's Drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be used. According to Sins brand, it is only a scribbled version of the name chosen by the then CEO, because nothing else was available.
By this point, the logo starts to resemble the Coca-Cola logo.
This is the latest version of the classic Pepsi-Cola script. It is also on the back of each Pepsi bottle since the new bottle design on June 2, 2014.
In 1950, the script was placed inside a design of a bottle cap with Red, White and Blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation.
It was decided to remove the script from the previous logo in favour of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi.
A new logo was introduced in 1973 on the basis of the Cap swirls bottle. A feature of this logo is the red and light blue stripes. It can still be seen on some older soda vending machines.
In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for the next sixteen years. There is also a reserved trademark next to the second "P". Like the previous logo, this is still seen on some older vending machines.
In October 1991, a redesigned and streamlined logo was introduced, with the text italicized and outside of the swirls for the first time.
As with the previous logos, this is still seen on older machines.
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In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station.
A new logo similar to that of "Project Blue" was introduced worldwide in June 1997, a year before its centennial year began. It was at this point the logo began to be referred to as the Pepsi Globe. This logo is still used on many cooler machines through 2003.
2003–2006, 2003–2014 (International)
On February 4th 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three-dimensional fashion. It officially ended usage in 2008, but the version below continued to be on cans until 2005.
After the current logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010. Mainland China still used this logo until 2014.
On June 2, 2006, Pepsi slightly modified the 2002 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2009. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe shows water and ice droplets as if it is wet. This logo can still be seen on some restaurant coolers and vending machines in the United States.
On October 15, 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009 when the usage of the last logo ended. The Pepsi ball is now two-dimensional again, the word "Pepsi" looks like as of the 1975 Diet Pepsi logo (with the 'e' in a "wavy" shape like the previous logos), and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max).
In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Diet Pepsi Max, Pepsi Wild Cherry, and Pepsi One continued to use the 2003 logo until 2009, 2010, and 2012, respectively. This logo had received negative reviews about this rebrand. This logo is still used on many cooler machines, and pictures through 2014.
Pepsi launched a slightly modified new logo on June 2, 2014, along with the "Live for Now" campaign with the words "Pepsi" (thicker from the previous logo). A 2008 3D version of the globe is also being used in East Asia.
- Ad Teardown: Live for Now Moments Anthem | Pepsi
- Pepsi unveils global ‘For the Love of It’ strapline in marketing overhaul
Australia & New Zealand: Asahi Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings
Former subsidiaries: Indonesia: Indofood Asahi
|Part of PepsiCo
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