Logopedia
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"Pepsi-Cola" redirects here.
This page only shows primary logo variants.
For other related logos and images, see:

Contents

1893–1898 1898–1903 1903-1904 1904-1906 1906-1934 1934–1940 1951–1962, 1962-1971 (bottles only), 2008–2009, 2014–present
1893–1898 1898–1903 1903-1904 1904-1906 1906-1934 1934–1940 1951–1962, 1962-1971 (bottles only), 2008–2009, 2014–present
1951–1962, 1962-1969 (cartons only), 2004 1962-1971 1962–1969 1965–1969, 2003 1969-1971 1971–1987, 2009–2014, 2019 1987–1991
1951–1962, 1962-1969 (cartons only), 2004 1962-1971 1962–1969 1965–1969, 2003 1969-1971 1971–1987, 2009–2014, 2019 1987–1991
1991–1997, 1991–1996 (international) 1996–1998 (International) 1997–2003, 1998–2003 (international) 2003–2006, 2003–2014 (international) 2006–2008, 2006–2010 (international) 2008–2014, 2010–2014 (international) 2014–present
1991–1997, 1991–1996 (international) 1996–1998 (International) 1997–2003, 1998–2003 (international) 2003–2006, 2003–2014 (international) 2006–2008, 2006–2010 (international) 2008–2014, 2010–2014 (international) 2014–present

Brad's Drink

1893–1898

1893-Brads-Drink-Logo-Original-Pepsi.svg

Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham.

Pepsi-Cola / Pepsi

1898–1903

Pepsi - 1898.png
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On August 28, 1898, it was decided to change the name of Brad's Drink to Pepsi-Cola. This is the first Pepsi-Cola logo to be used. According to Sins brand, it is only a scribbled version of the name chosen by the then-CEO, because nothing else was available.

1903-1904

Pepsi - 1903.PNG
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1904-1907

Pepsi - 1904.PNG
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1907-1934

Pepsi - 1906.svg

1934–1951

1906-Pepsi-Logo.svg

1951–1962, 1962-1971 (bottles only), 2008–2009, 2014–present

Pepsi Cola logo 1940.svg

1951–1962, 1962-1969 (cartons only), 2004

1950-Pepsi-Logo.svg

In mid-1951, Pepsi introduced its first major change to its script in 45 years. The script was often placed inside a design of a bottle cap with red, white and blue stripes, but was also seen without it. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. Use of the plain script logo was halted in 1962 in favour of the new bottle cap logo, but it was still used on reverse sides of bottles until 1971. The bottle cap variation was continually used on the ends of 6-pack cartons until 1969.

1962-1971

Pepsi - 1962.PNG

This logo was used on bottles and bottle caps between 1962 and 1971. A bolder version was used on cartons from 1962 until 1969.

1962-1969

1962-1969

Pepsi - 1962 (cap).svg

This updated bottle cap logo was introduced in 1962, at a transition point in Pepsi's naming history. Though commonly thought to be a variant of the similar logo which simply reads "Pepsi", this predates it by three years, and was used longer.

1965–1969, 2003

Pepsi - 1965.svg

In 1965, Pepsi created their first official print logo that says "Pepsi" instead of "Pepsi Cola". In most uses, the bottle cap crown shape was omitted in favour of the swirls only. This logo was used again for a limited time in 2003.

1969–1991, 2009–2014, 2019

1969-1971

Pepsi - 1969.svg

A new logo was introduced in 1969, and used on advertisements and cartons only.

1971–1987, 2009–2014, 2019

Pepsi - 1973.svg

In 1971, this logo fully replaced the 1951 script logo and the 1962 serif logo on bottles in a massive redesign campaign that swept all aspects of the brand. This was reused again for the Pepsi Throwback Logo from 2009 until 2014. It was also reused again for a limited time on the Joy of Pepsi Promotion in 2019. It can still be seen on some old signs and some older soda vending machines.

1987–1991

Pepsi Logo 1980s.svg

In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for the next sixteen years. There is also a reserved trademark next to the second P. Like the previous logo, this is still seen on some older vending machines and signs.

1991–2008, 1991–2014 (international)

1991–1997, 1991–1996 (international)

Pepsi logo 1991.svg
Designer:  Blyth Associates
Typography:  Unknown
Launched:  October 1991

In October 1991, a redesigned and streamlined logo was introduced, with the text italicized and outside of the swirls for the first time. The white swirl itself was also thinned out (borrowed from the 1987 Diet Pepsi logo). As with the previous logos, this is still seen on older machines and signs.

1996–1998 (International)

Pepsi logo 1996.png
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Designer:  Landor Associates
Typography:  Unknown
Launched:  April 1996

In April 1996, Pepsi launched Project Blue in several international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. This is also shown in extravagant quick shops around the world, including a secret Pepsi 1996 virtual reality promotional game only in Poland.

1997–2003, 1998–2003 (international)

Pepsi (1998).svg

A new logo similar to that of Project Blue was introduced worldwide in June 1997, a year before its centennial year began. It was at this point that the logo began to be referred to as the Pepsi Globe. This logo is still used on many cooler machines and delivery trucks through 2003. It remained on the Pepsi Max Big One ride until 2012.

2003–2006, 2003–2014 (international)

Pepsi 2003.svg
Designer:  Unknown
Typography:  Unknown
Launched:  February 4, 2003

On February 4, 2003, the logo was revamped, with a more modern font and the Pepsi ball in a more three-dimensional fashion. It officially ended usage in 2008, but the version above continued to be on cans until 2005.

After the current logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010. Mainland China still used this logo until 2014.

2006–2008, 2006–2010 (international)

Pepsi (2006).svg

On June 2, 2006, Pepsi slightly modified the 2002 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2009. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe shows water and ice droplets as if it is wet. This logo can still be seen on some restaurant coolers, vending machines, refrigerators, and delivery trucks in the United States.

2008–present

2008–2014, 2010–2014 (international)

Pepsi logo 2008.svg
Designer:  Arnell Group
Typography:  Custom
Launched:  October 15, 2008

On October 15, 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009. The Pepsi ball is now two-dimensional again, the wordmark resembles the 1975 Diet Pepsi logo (with the e in a wavy shape like the previous logos), and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi (i.e. Diet Pepsi or Pepsi Max).

In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Diet Pepsi Max, Pepsi Wild Cherry, and Pepsi One continued to use the 2003 logo until 2009, 2010 and 2012, respectively. This logo was still used on some cooler machines until 2014.

2014–present

Pepsi New.svg
Designer:  Unknown
Typography:  Custom
Futura Bold (2014–2019)
Futura Extra Bold (2019–2020)
Pepsi Fizz (2020–present)
Launched:  June 2, 2014

Pepsi launched a slightly modified logo on June 2, 2014, with the wordmark made slightly thicker. A 3D version of the 2008 globe is also being used in East Asia.

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