| This page only shows primary logo variants. For other related logos and images, see: /Other |
Brad's Drink
1893–1898
Pepsi was first launched as Brad's Drink in 1893 by Caleb Bradham.
Pepsi-Cola (first era)
"Pepsi-Cola" redirects here.
1898–1905
1905–1906
1906–1940
1940–1950, 2014-present
1950–1962
In 1950, the script was placed inside a design of a bottle cap with red, white and blue stripes. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation.
Pepsi
1962–1973
It was decided to remove the script from the previous logo in favour of a simpler sans serif font. It was also at this point Pepsi-Cola was shortened to Pepsi.
1973–1987
1987–1991
In 1987, the logo was modernized, with the typeface changed to a font similar to the one that would be used for the next sixteen years.
1991-2008
1991–1998
A redesigned and streamlined logo was introduced in 1991, with the text italicized and outside of the swirls for the first time.
1996–1998 (international)
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In April 1996, Pepsi launched "Project Blue" in several international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station.
1998–2003
A new logo similar to that of "Project Blue" was introduced worldwide in 1998 to celebrate the centennial anniversary of Pepsi. It was at this point the logo began to be referred to as the Pepsi Globe.
2003–2006, 2003–2010 (International)
In February 2003, the logo was revamped, with a more modern font and the Pepsi ball drawn in a more three dimensional fashion (a version of the Pepsi globe imported from the rare 2001-2003 Pepsi logo). It officially ended usage in 2008, but the version below continued to be on cans until 2005.
After the current logo was unveiled, Pepsi Wild Cherry continued to use this logo until March 2010. And Pepsi ONE was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010.
2006–2008
In June 2006, Pepsi slightly modified the 2003 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2008. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe is more like it's wet, despite the texture.
2008–present
2008–2014
In October 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi ball is now two-dimensional again, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi it is used on (i.e. Diet Pepsi or Pepsi Max).
In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Pepsi Wild Cherry and Pepsi One continued to use the 2003 logo, until 2010 and 2012, respectively.
2014–present
Pepsi launched a slightly modified new logo in 2014 along with the "Live for Now" campaign. A 2008 3D version of the globe is also being used in East Asia.
Pepsi-Cola (second era)
2014–present
In 2014, Pepsi merged with Pepsi-Cola, which introduced its 1940 logo in white in a blue background with the 2008-2014, 2014-present Pepsi globe without wordmark, and the word "MADE WITH Real SUGAR" is in a different font.
External links
| Subsidiaries:
Australia & New Zealand: Asahi Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings Former subsidiaries: Indonesia: Indofood Asahi Alcoholic beverages: Non-alcoholic drinks Licensed Brands  |
| Beers: Cristal | Escudo | Royal Guard | Morenita | Cerveza Dorada | Lemon Stones | Heineken1 | Cerveza Sol1 | Coors Light2 | Budweiser3 | Cerveza Austral | Kunstmann | D'olbek Non-alcoholic beverages: Waters: Juices: Distilled drinks: Other assets:
Notes  |
| Subsidiaries:
Alimentos Polar | Cervecería Polar | Pepsi-Cola Venezuela1 Brands: Cervecería Polar Pepsi-Cola Venezuela
1Joint venture with PepsiCo.  |
| Brands: Postobón | Colombiana | Pepsi | 7 Up | Gaseosas Lux | Bretaña | PostoFrut | Gatorade | H2OH | Sr. Toronjo | Hipinto | Popular | Freskola | Tropikola | Cristal | Cristalina | Canada Dry | Kufu | Hit | Tutti Frutti | Mr. Tea | Twist | BORA | Hatsu | Mountain Dew | Peak | Speed Max | Agua del Nacimiento | Oasis | Squash | BioFrut  |
| Part of Salim Group
Subsidiaries Brands Notes  |
