Pepsi

This page only shows primary logo variants. For other related logos and images, see: Other

Contents
1893–1898	1898–1903	1903–1904	1904–1905	1905–1907	1907–1934
1934–1951	1951–1962, 1962–1971 (bottles only), 2008–2009, 2014–present	1951–1962, 1962-1969 (cartons only), 2004	1962–1971	1962–1969	1965–1969, 2003
1969–1971	1971–1987, 2009–2014, 2019	1987–1991	1991–1997, 1991–1996 (international)	1996–1998 (international)	1997–2003, 1998–2003 (international)
2003–2006, 2003–2014 (international)	2006–2008, 2006–2010 (international)	2008–2014, 2010–2014 (international)	2014–present

Brad's Drink

1893–1898

Pepsi was founded and first launched as Brad's Drink in 1893 by Caleb Bradham.

Pepsi-Cola / Pepsi

1898–1903

On August 28, 1898, it was decided to change the name of Brad's Drink to Pepsi-Cola. This is the first Pepsi-Cola logo to be used. According to Sins brand, it is only a scribbled version of the name chosen by the then-CEO, because nothing else was available.

1903–1904

1904–1905

1905–1907

1907–1934

1934–1951

1951–1962, 1962-1971 (bottles only), 2008–2009, 2014–present

1951–1962, 1962–1969 (cartons only), 2004

On August 13, 1951, Pepsi introduced its first major change to its script in 45 years. The script was often placed inside a design of a bottle cap with red, white and blue stripes, but was also seen without it. The bottle cap became part of the logo, but the design of this varies considerably; this example was the most common variation. Use of the plain script logo was halted in 1962 in favour of the new bottle cap logo, but it was still used on reverse sides of bottles until 1971. The bottle cap variation was continually used on the ends of 6-pack cartons until 1969. The "swirl" striping motif in this logo has been used by all other logo designs by the company since.

1962–1971

This logo was used on bottles and bottle caps between 1962 and 1971. A bolder version was used on cartons from 1962 until 1969.

1962–1969

1962–1969

This updated bottle cap logo was introduced in 1962, at a transition point in Pepsi's naming history. Though commonly thought to be a variant of the similar logo which simply reads "Pepsi", this predates it by three years, and was used longer.

1965–1969, 2003

In 1965, Pepsi created their first official print logo that says "Pepsi" instead of "Pepsi Cola". In most uses, the bottle cap crown shape was omitted in favour of the swirls only. This logo was used again for a limited time in 2003.

1969–1991, 2009–2014, 2019

1969–1971

A new logo (a simplified version of the 1962 logo) was introduced in 1969, and used on advertisements and cartons only.

1971–1987, 2009–2014, 2019

In 1971, this logo fully replaced the 1951 script logo and the 1962 serif logo on bottles in a massive redesign campaign that swept all aspects of the brand. This was reused again for the Pepsi Throwback Logo from 2009 until 2014. It was also reused again for a limited time on the Joy of Pepsi Promotion in 2019. It can still be seen on some old signs and some older soda vending machines.

1987–1991

In 1987, the logo was modernized, with the typeface changed to Handel Gothic, and would be used for the next sixteen years. There is also a reserved trademark next to the second P. Like the previous logo, this is still seen on some older vending machines and signs.

1991–2008, 1991–2014 (international)

1991–1997, 1991–1996 (international)

Designer:  Blyth Associates

Typography:  Handel Gothic

Launched:  October 1991

In October 1991, a redesigned and streamlined logo was introduced, with the text italicized and outside of the swirls for the first time. The white swirl itself was also thinned out (borrowed from the 1987 Diet Pepsi logo). As with the previous logos, this is still seen on older machines and signs.

• New York Times

1996–1998 (international)

Designer:  Landor Associates

Typography:  Handel Gothic

Launched:  April 1996

In April 1996, Pepsi launched Project Blue in some international markets outside the United States. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors (which was owned by Air France) and a banner on the Mir space station. This is also shown in extravagant quick shops around the world, including a secret Pepsi 1996 virtual reality promotional game only in Poland.

• New York Times: Pepsi Introduces a New Look For Its International Markets
• Landor Associates

1997–2003, 1998–2003 (international)

A new logo similar to that of Project Blue was introduced worldwide in June 1997, a year before its centennial year began. It was at this point that the logo began to be referred to as the Pepsi Globe. From May to September 2018, this logo was temporarily brought back alongside the 1991 and 1971 logo (and used on 355ml cans everywhere as well as 591mL bottles in the US only) for Pepsi's music generations campaign. This logo is still used on many cooler machines and delivery trucks through 2003. It remained on the Pepsi Max Big One ride until 2012.

• New York Times (1997)
• New York Times (1999)

2003–2006, 2003–2014 (international)

Designer:  Unknown

Typography:  Unknown

Launched:  February 4, 2003

On February 4, 2003, the logo was revamped, with a more modern font and the Pepsi ball in a more three-dimensional fashion. It officially ended usage in 2008, but the version above continued to be on cans until 2005.

After the current logo was unveiled, Diet Pepsi Max continued to use this logo until its name change to Pepsi Max in North America in 2009, Pepsi Wild Cherry used this logo until March 2010, and Pepsi One was the last variant to continue using this logo after the current one was introduced; it switched to the current logo around late 2012. Also, many countries outside the US still used this logo through 2010. Mainland China still used this logo until 2014.

• Brand Stories: The Evolution of the Pepsi Logo

2006–2008, 2006–2010 (international)

On June 2, 2006, Pepsi slightly modified the 2002 logo, by moving the text below the globe. This is the shortest logo to be used by Pepsi and was a logo for special edition cans, from 2006 to 2009. This is also the last time in the drink's history the text is uppercase. This logo was still used in India until January 31, 2010. The globe shows water and ice droplets as if it is wet. This logo can still be seen on some restaurant coolers, vending machines, refrigerators, and delivery trucks in the United States.

• The History of the Pepsi Logo

2008–present

2008–2014, 2010–2014 (international)

Designer:  Arnell Group

Typography:  Custom

Launched:  October 15, 2008

On October 15, 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009. The Pepsi ball is now two-dimensional again, the wordmark resembles the 1975 Diet Pepsi logo (with the e in a wavy shape like the previous logos), and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi (i.e. Diet Pepsi or Pepsi Max).

In mid-2010, all Pepsi types began using the same size smile as the main Pepsi logo. Diet Pepsi Max, Pepsi Wild Cherry, and Pepsi One continued to use the 2003 logo until 2009, 2010 and 2012, respectively. This logo was still used on some cooler machines until 2014.

• Hendrick Motorsports drivers campaign Pepsi Refresh Project ideas

2014–present

Designer:  Unknown

Typography:  Custom Futura Bold (2014–2019) Futura Extra Bold (2019–2020) Pepsi Fizz (2020–present)

Launched:  June 2, 2014

Pepsi launched a slightly modified logo on June 2, 2014, with the wordmark made slightly thicker. A 3D version of the 2008 globe is also being used in East Asia.

• Medium
• Media Marketing

External links

• Official website