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1965–1985 1985–2001 2001–present
1965–1985 1985–2001 2001–present

PepsiCo is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc.

1965–1985[]

PepsiCo 1965

1985–2001[]

PepsiCo logo old

2001–present[]

PepsiCo logo
Designer:  Robert Matza of
Landor Associates
Typography:  Neue Helvetica Extended Black
Launched:  August 2001

At the time of the company's acquisition of Quaker in August 2001, PepsiCo changed its logo. The new logo was created by Landor Associates. It keeps the globe motif but makes it less schematic and more lively. It also loses its connection to the Pepsi identity. Instead, five latitudes in different colors represent the company's divisions: Frito-Lay, Pepsi, Tropicana, Quaker and Gatorade.

External links[]

Pepsi-Cola Company
Frito-Lay, Inc.
PepsiCo
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