Logopedia
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This page only shows primary logo variants.
For other related logos and images, see:
1956–1974 1974–1991 1991–1997 1997–1998 1998–2005 2005–2006
1956–1974 1974–1991 1991–1997 1997–1998 1998–2005 2005–2006
2006 2006–2008 2008 (unused) 2008–2012 2010–2015 2015–2017; 2017–2022 (secondary)
2006 2006–2008 2008 (unused) 2008–2012 2010–2015 2015–2017; 2017–2022 (secondary)
2017–2018; 2018–2022 (secondary); 2022 2018–2022 2019 2019 (cancelled) 2022–present
2017–2018; 2018–2022 (secondary); 2022 2018–2022 2019 2019 (cancelled) 2022–present

Pershyi, which is also known as Pershyi kanal Suspilnoho movlennia and Suspilne Pershyi, unofficialy, is the primary television channel of Suspilne movlennia, Ukraine's public broadcaster. The channel was previously owned by the National-state Broadcasting company of Ukraine until 2017. It was originally called UT-1 from 1991 to 1998, and later renamed Pershyi natsionalnyi from 1998 to 2015. In April 2015, the channel was rebranded to UA:Pershyi during the unveiling of Public broadcasting in Ukraine. Despite this, UT-1 is still a well-known name among Ukrainians.

Ukrainske Telebachennia

1956–1974

Pershyi 1956

1974–1991

Pershyi 1974

UT-1

1991–1997

УТ-1 (1991-1997)

1997–1998

Ут1 1997

Pershyi Natsionalnyi (first era)

1998–2005

NTU logo old
Designer:  Unknown (logo)
Milk Branding (graphics in early 2000's)
Typography:  OptimaC Bold
Launched:  February 7, 1998

Pershyi kanal

2005–2006

Pershyi kanal (2005, with wordmark)
Designer:  Milk Branding
Typography:  Franklin Gothic
Launched:  August 24, 2005

During this era, this channel would be also known as Pershyi kanal.

Pershyi Natsionalnyi (second era)

2006

Pershyi Natsionalnyy early 2006
Designer:  Milk Branding
Typography:  Franklin Gothic
Launched:  Early 2006

2006–2008

Pershyi 2006
Designer:  Milk Branding
Typography:  Helios
Launched:  March 25, 2006

2008 (unused)

Pershyi 2008 Unused

2008–2015

2008–2012

Pershyi 2008
Designer:  Yes! Pictures
Typography:  Helios Extended
Launched:  September 1, 2008

2010–2015

Pershyi 2010
Designer:  Unknown
Typography:  Helios Extended
Launched:  2010

UA:Pershyi

2015–2022

2015–2017; 2017–2022 (secondary)

Ua first 2015
Designer:  Dmytro Zots
Dmytro Melnyk
Typography:  Vida (modified)
Open Sans (on-screen)
Launched:  April 7, 2015

On 7 April 2015, the channel went through another rebranding. The logo has changed to a newly created public broadcaster after signing the bill On amendments to some laws of Ukraine on Public Television and Radio Broadcasting of Ukraine into law by Petro Poroshenko. The logo reads as You are Pershyi (You are first). This similar fashion used on other UA: branded TV channels. At this time UA:Pershyi got two alternative names: Pershyi Suspilnyi (Перший Суспільний) and simply Suspilnyi (Суспільний). The font used is a modified version of Vida.

Until 2022, this logo was still used on the official website.

2017–2018; 2018–2022 (secondary); 2022

Логотип телеканала UA-Перший 2017
Designer:  Dmytro Zots
Dmytro Melnyk
Typography:  Museo
Launched:  December 11, 2017
April 12, 2022 (returned)

After switching to widescreen format, on December 11, 2017, UA:Pershyi changed its logo: from Vida typeface to Museo and before that, the logo was used as secondary from March 2017. On December 19, 2020, the logo was reused during Christmas, instead of two points ":" two snowflakes appear. It was taken down on January 20, 2021. On August 20, 2021, the logo was reused again, due to the 30th anniversary of the Independence of Ukraine. The two points ":" are blue and yellow, to symbolize the flag of Ukraine. It was taken down again, on August 25, 2021. As of 2021, this logo is still used as a secondary logo, in tandem with the 2018 logo. This logo was reused again (only the wordmark) from December 19, 2021, to January 19, 2022. On April 12, 2022, UA:Pershyi after UA:Kultura and the regional UA:Lviv launched a full-scale HD feed and reused its Museo-typeface logo from 2017.

2018–2022

Ua first 2018
Designer:  Dmytro Zots
Dmytro Melnyk
Typography:  Proxima Nova
Montserrat (on-screen)
Launched:  October 1, 2018

In 2018, UA:PBC introduced new logos for UA:Pershyi and for UA:PBC. The font used in the logo is Proxima Nova. From August 2019, UA:Pershyi has called Suspilne (Public). After launching the HD feed, UA:Pershyi still used the 2018 logo on the SD feed, until April 23, 2022, when shutting down the SD feed. However, the logo is still used on Yedyni novyny since May 10th, 2022, when the marathon leads the Suspilne.

Suspilne Pershyi

2019

Suspilne pershyi dec 2019 full
Designer:  In-house design
Typography:  Akrobat
Launched:  2019 (on Facebook)

Suspilne TV

2019 (cancelled)

Suspilne TV (canceled)
Designer:  In-house design
Typography:  Akrobat
Launched:  Never launched

The rebranding UA:Pershyi to Suspilne TV was supposed in 2019, but this did not happen, due to the fact that the National Council on Television and Radio Broadcasting of Ukraine refused to renew the license, this did not happen.

Pershyi

2022–present

Suspilne Pershyi (2022)
Designer:  Studio Hansa
Typography:  Inerta
Launched:  May 10, 2022 (reveal)
May 22, 2022 (website)
May 23, 2022 (official)

Despite the statements of the then general producer of Suspilne Yaroslav Lodyhin about the end of branding as Channel One, the board of Suspilne still promotes rebranding UA:Pershyi as Channel One, despite its associations with party television before relaunching to Public broadcaster and its failed history.

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