Pershyi, which is also known as Pershyi Kanal Suspilnoho Movlennia and Suspilne Pershyi, unofficialy, is the primary television channel of Suspilne movlennia, Ukraine's public broadcaster. The channel was previously owned by the National-state Broadcasting Company of Ukraine until 2017. It was originally called UT-1 from 1991 to 1998, and later renamed Pershyi Natsionalnyi from 1998 to 2015. In April 2015, the channel was rebranded to UA:Pershyi during the unveiling of public broadcasting in Ukraine. Despite this, UT-1 is still a well-known name among Ukrainians.
On 7 April 2015, the channel went through another rebranding. The logo has changed to a newly created public broadcaster after signing the bill On amendments to some laws of Ukraine on Public Television and Radio Broadcasting of Ukraine into law by then-president Petro Poroshenko. The logo reads as You are Pershyi (You are first). This similar fashion used on other UA: branded TV channels. At this time UA:Pershyi got two alternative names: Pershyi Suspilnyi (Перший Суспільний) and simply Suspilnyi (Суспільний). The font used is a modified version of Vida.
Until 2022, this logo was still used on the official website.
2017–2018; 2018–2022 (secondary); 2022
Designer:
Dmytro Zots Dmytro Melnyk
Typography:
Museo
Launched:
December 11, 2017 April 12, 2022 (returned)
After switching to widescreen format, on December 11, 2017, UA:Pershyi changed its logo: from Vida typeface to Museo and before that, the logo was used as secondary from March 2017.
On December 19, 2020, the logo was reused during Christmas, instead of two points ":" two snowflakes appear. It was taken down on January 20, 2021. On August 20, 2021, the logo was reused again, due to the 30th anniversary of the Independence of Ukraine. The two points ":" are blue and yellow, to symbolize the flag of Ukraine. It was taken down again, on August 25, 2021. As of 2021, this logo is still used as a secondary logo, in tandem with the 2018 logo. This logo was reused again (only the wordmark) from December 19, 2021, to January 19, 2022.
On April 12, 2022, UA:Pershyi after UA:Kultura and the regional UA:Lviv launched a full-scale HD feed and reused its Museo-typeface logo from 2017.
2018–2022
Designer:
Dmytro Zots Dmytro Melnyk
Typography:
Proxima Nova Montserrat (on-screen)
Launched:
October 1, 2018
In 2018, UA:PBC introduced new logos for UA:Pershyi and for UA:PBC. The font used in the logo is Proxima Nova. From August 2019, UA:Pershyi has called Suspilne (Public). After launching the HD feed, UA:Pershyi still used the 2018 logo on the SD feed, until April 23, 2022, when shutting down the SD feed. However, the logo is still used on Yedyni novyny since May 10th, 2022, when the marathon leads the Suspilne.
Suspilne Pershyi
2019
Designer:
In-house design
Typography:
Akrobat
Launched:
2019 (on Facebook)
Suspilne TV
2019 (cancelled)
Designer:
In-house design
Typography:
Akrobat
Launched:
Never launched
The rebranding UA:Pershyi to Suspilne TV was supposed in 2019, but this did not happen, due to the fact that the National Council on Television and Radio Broadcasting of Ukraine refused to renew the license, this did not happen.
Pershyi
2022–present
Designer:
Studio Hansa
Typography:
Inerta
Launched:
May 10, 2022 (reveal) May 22, 2022 (website) May 23, 2022 (official)
Despite the statements of the then general producer of Suspilne Yaroslav Lodyhin about the end of branding as Channel One, the board of Suspilne still promotes rebranding UA:Pershyi as Channel One, despite its associations with party television before relaunching to Public broadcaster and its failed history.
Regional stations: Ukrainske Radio regional stations: Voice of Kyiv | Radio Crimea | Radio Chernihiv | Radio Cherkasy | Radio Dnipro | Radio Kryvyi Rih | Radio Lviv | Radio Karpaty | Radio Kropyvnytskyi | Radio Kherson | Radio Kharkiv | Radio Khmelnytskyi | Radio Lutsk | Radio Odesa | Radio Ltava (Poltava) | Radio Rivne | Radio Mykolaiv | Radio Sumy | Radio Ternopil | Radio Chernivitsi | Radio Luhanshchyna | Radio Vinnitsia | Radio Zaporizhia | Radio Zhytomyr | Radio Uzhorod
Other regional stations: Radio Tysa FM | Voice of Donbas | Radio Puls
