A new identity was unveiled in 2011, consisting of several handwritten logos under the claim "Cada persona es un mundo" (Every person is a world).
October 4, 2021
In October 2021, new logos were unveiled for Telecom and its subsidiaries Personal and Flow. Personal absorbed the landlines and internet services that were previously under the Fibertel brand, while Flow reunited with the cable TV service Cablevisión.
Radio Mitre S.A. Radio Mitre (Cordoba/Mendoza) | La 100 | Mia FM | Nova Mix FM | Radio X Rock! | FM 102.9 Córdoba | Siempre en mi mente | FM Del Lago | Radio Palermo 94.7 Digital stations Radio TN | RadiOlé | La 100 2 Rock Nacional | La 100 3 Top 40 | La 100 4 Clásicos 80/90/2000 | La 100 5 Latino | La 100 6 Nuevos Clásicos | Palermo 2