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Petfinder is a pet-adoption website in the United States, and the largest of its kind. It is owned by Nestlé Purina PetCare, which acquired it from Discovery Communications in 2013 (Discovery had owned it since 2006).

1996–2008

Petfinder.com logo.jpg

2008–2012

Petfinder old.jpg

2012–2016

PetfinderLogo.jpg

2016–present

Petfinder logo.svg


Designer:  Unknown
Typography:  Custom wordmark (logo)
Nexa (brand identity)
Launched:  Unknown

A new logo was introduced in late 2016 to celebrate Petfinder’s 20th anniversary. It hides a puppy face in the negative space of the fi letters. A new corporate identity and website were also introduced, featuring the popular Nexa font.


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