Koninklijke Philips N.V. (commonly shortened to Philips), is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarters is still in Eindhoven. The company gained its royal honorary title in 1998.
Philips & Co.[]
1891–1895[]
The Philips Company was founded in 1891, by Dutch entrepreneur Gerard Philips and his father Frederik Philips.
1895–1905[]
1905–1910[]
Philips[]
1910–1915[]
1915–1925[]
1925–1928[]
SVG NEEDED
Designer:
Louis Kalff
Typography:
Unknown
Launched:
Unknown
1927–1930[]
1928–1938[]
SVG NEEDED
1930–1938[]
1931–1938[]
The wavy lines and star spangles, representing radio waves travelling through the air, were first used on stationery and in advertising and other promotional materials.
1938–1950[]
1938–1945[]
Designer:
Johan van der Ley
Typography:
Custom
Launched:
1938
The Philips shield with the stars and waves was designed by Dutch architect Louis Kalff (1897–1976), who said that the emblem had been created as a coincidence as he did not know how a radio system worked.
In 1991, the company's name was changed from N.V. Philips Gloeilampenfabrieken to Philips Electronics N.V, to make the company more global and to emphasize that Philips made products other than lighting..
In 1997, the company officers decided to move the headquarters from Eindhoven to Amsterdam along with the corporate name change to Koninklijke Philips Electronics N.V. adding its royal title, the latter of which was finalized on 16 March 1998.
In 2004, Philips abandoned the slogan "Let's make things better" in favor of a new one: "Sense and Simplicity".
Despite the logo was changed in 2008, it was still used for Philips Records.
2008–2013[]
Designer:
In-house
Typography:
Custom
Launched:
March 21, 2008
This acted as a transition logo of sorts before the new shield was introduced five years later.
In 2013, Philips removed the word "Electronics" from its name – becoming Royal Philips N.V. On 13 November 2013, Philips unveiled its new slogan "Innovation and You", and a new design of its shield mark, with two waves instead of three. The new brand positioning is cited by Philips to signify the company's evolution and emphasize that innovation is only meaningful if it is based on an understanding of people's needs and desires.
