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in: Hygiene, Hygiene products in the United States, Oral care,
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Philips Sonicare

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Sonicare[]

1992-2002[]

Designer:  Tim Girvin Design
Typography:  Frutiger Ultra Black (modified)
Launched:  November 1992

Parent company Optiva Corporation was acquired by Philips in 2000.

Philips Sonicare[]

2002-2006[]

2006-2008[]

The wordmark was modified in 2006, bridging the gaps of the a and e.

2008-present[]


  V • T • E 
Current assets:

Philips Avent | Philips Norelco | Philips Sonicare
Technologies: Blu-ray Disc1 | Compact Cassette | Compact Disc1 (CD Digital Audio | CD-i) | DVD1 | LaserDisc2 (CD Video)

Former/defunct assets:
Grundig | LG.Philips Displays3 | LG.Philips LCD 4 | Magnavox (Odyssey | Odyssey series | Odyssey²) | NXP Semiconductors | Philco | Philishave | PolyGram5 (Philips Records | Filmed Entertainment | Television | Video | Music Video) | TP Vision6 | WOOX Innovations7 | Philips Interactive Media | UPC Broadband | Signify (Philips Hue) | Versuni (Philips Walita | Saeco | Gaggia)

Notes:
1Co-developed with Sony.
2Co-developed with MCA and Pioneer.
3Spun off from both Philips and LG Electronics in 2008 to become LP Displays.
4Sold its remaining shares to LG Electronics. Now under LG Corporation.
5Sold to Seagram's. Now under Universal Music Group.
6Sold to TPV Technology
7Sold to Gibson. Brand licensing now owned by TPV Technology since 2018.

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