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in: General Mills, Hometown Food Company, Pillsbury,
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Pillsbury

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1873−1939 1939−1956 1956−1973 1973−2013 2014−present 2024–present
1873−1939 1939−1956 1956−1973 1973−2013 2014−present 2024–present

1873−1939[]

Pillsbury's best

1939–1956[]

Pillsbury 1939

1956–1973[]

Pillsbury-1961--22

1973–2014[]

Pillsbury

2014–present[]

Pillsbury new

2024–present[]

Pillsbury 2025
Designer:  Jones Knowles Ritchie
Studio DRAMA (typeface)
Typography:  Custom (logo)

Poppin Fresh (custom-designed)

Launched:  December 12, 2024

On December 12, 2024, Pillsbury revealed a new logo and refreshed Doughboy mascot to modernize the brand and appeal to a new generation of consumers. The redesign was a strategic move to address a sales decline and increase growth in a competitive and evolving market.

External links[]


  V • T • E 
Baking products:

Annie's | Autumn's Gold | Betty Crocker (Bisquick) | Gold Medal Flour | Immaculate Baking | Jus-Rol | Knack & Back | Pillsbury (Pillsbury Atta) | La Salteña | Yoki

Cereals:
Boo Berry | Cascadian Farm | Cheerios | Chex | Cinnamon Toast Crunch | Cocoa Puffs | Cookie Crisp | Count Chocula | Fiber One/Fibre One | Franken-Berry | Golden Grahams | Honey Nut Cheerios | Kix | Lucky Charms | Reese's Puffs | Total | Trix | Wheaties

  V • T • E 
Part of Nestlé and General Mills

Brands:
Nestlé Cereals:
Cheerios1 | Cocoa Puffs1 | Chocapic (Koko Krunch) | Chuckie | Nestlé Crunch | Clusters | Cookie Crisp1 | Cinnamon Toast Crunch (Curiously Cinnamon | Cini Minis)1 | Fitness | GoFree | Golden Grahams (United Kingdom)1 | Golden Nuggets | Honey Stars (Estrelitas) | Lucky Charms1 | Lion Cereals | Milo | Nesquik (Duo) | Nestum | Nevada | Oats & More | Snow Flakes | Shredded Wheat | Shreddies | Trix1

Notes:
1International rightsholder, North American rights held by General Mills.

CPWLogo

Dairy products:
Häagen-Dazs | Liberté | Mountain High | Yoplait (Go-Gurt)

Snacks:
Bugles | Cascadian Farm | Dunkaroos | Fruit by the Foot | Fruit Roll-Ups | Fruit Shapes | Gardetto's | Gushers | Lärabar | Nature Valley

Meals:
Annie's | Betty Crocker | Diablitos Underwood | Food Should Taste Good | Frescarini | Good Earth | Helper | Jeno's | Latina | Macaroni Grill | Old El Paso | Pizza Pops | Progresso | Totino's | V.Pearl | Wanchai Ferry | Yoki

Nature and organic products:
Annie's | Cascadian Farm | Muir Glen

Spices and seasonings:
Kitano

Former/defunct brands:
Bakers Square | BN | Forno de Minas | Fruit Brute | Fruity Yummy Mummy | Fruit Corners | Green Giant | Hungry Jack's | LeeWards | Tom's Snacks

General Mills logo
  V • T • E 
Current brands:

Bell's | Baileys | Buchanan's | Bundaberg | Bulleit | Cacique | Caol Ila | Cardhu | Captain Morgan | Cîroc | Clynelish | Cragganmore | Crown Royal | Dalwhinnie | DeLeón Tequila | Don Julio | Gilbey's | Glen Elgin | Glenkinchie | Gordon's | Grand Old Parr | Guinness | Haig Club | J&B | Johnnie Walker | Ketel One | Kilkenny | Lagavulin | McDowell's | Meta | Mortlach | Oban | Pampero | Royal Lochnagar Total | Seagram's Seven Crown | Senator | Sheridan's | Shui Jing Fang | Smirnoff | Smithwick's | Talisker | Tanqueray | The Singleton | Tusker | VAT 69 | Windsor | White Horse | Yeni Raki | Ypióca | Zacapa

Former brands:
Burger King | Pillsbury

Diageo (1997)
  V • T • E 
Part of Brynwood Partners

Brands
Arrowhead Mills | Birch Benders | Chef Boyardee | De Wafelbakkers | Funfetti | Hungry Jack | Jim Dandy | Martha White | Pillsbury | White Lily

Hometown Food Company
Hometown Food Company
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