This page only shows primary logo variants.
1979–1986 1986–1994 1994–present
1979–1986 1986–1994 1994–present

The Graphics Group[]


Graphics Group 1979
Designer:  Unknown
Typography:  Avant Garde Gothic Book
Launched:  1979

Pixar began in 1979 as The Graphics Group, a part of the computer division of Lucasfilm.



Pixar Logo 1986 Print
Designer:  John Lasseter
Typography:  Custom
Launched:  February 3, 1986

On February 3, 1986, Apple Computer co-founder Steve Jobs acquired the company and renamed it Pixar. Its first logo, based on the design of their image computers, was nicknamed "the BSD" (short for "Beveled Square with a Dent"), a play on the Berkeley Software Distribution version of Unix that Pixar used. The wordmark was created by John Lasseter with a stone cutter.

Pixar Animation Studios[]


Pixar logo
Designer:  Pete Docter
Typography:  Charlemagne Bold
Launched:  November 22, 1995

During production of Toy Story in 1994, Pixar began referring to itself as Pixar Animation Studios, and dropped the square logo in favor of a wordmark set in the Charlemagne Bold typeface. This logo was created by current Pixar CCO Pete Docter. The character Luxo Jr. became a mascot and appeared in the on-screen logo for every opening and closing of Pixar films, starting with the closing logos of Toy Story (1995).

External links[]