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"Pixar" redirects here.
This page only shows primary logo variants.
For other related logos and images, see:


1979–1986 1986–1994 1994–present
1979–1986 1986–1994 1994–present

Graphics Group


Graphics Group 1979.svg
Designer:  Unknown
Typography:  ITC Avant Garde Gothic Book
Also known as:  The GG

Pixar began in 1979 as the "Graphics Group", part of the Computer Division of Lucasfilm (created by George Lucas).



Pixar Logo 1986 Print.svg
Designer:  John Lasseter
Typography:  Trajan Pro Bold
Also known as:  The BSD

On February 3, 1986 Apple Computer's co-founder Steve Jobs acquired the company and renamed it as Pixar.

The first logo, based on the design of their image computers, was nicknamed "the BSD" (Beveled Square with a Dent), a play on the Berkeley Software Distribution version of Unix that Pixar used. The wordmark below the logo was created by John Lasseter with a stone cutter.

Pixar Animation Studios


Pixar logo.svg
Designer:  Pete Docter
Typography:  Charlemagne Bold
Name:  Luxo Jr.
Species:  Desk Lamp
Designed by:  John Lasseter

During the production of Toy Story in 1994, Pixar dropped the square logo in favor of a wordmark set in the Charlemagne Bold typeface. This identity was created by current Pixar CCO Pete Docter.

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