Pixar Animation Studios

"Pixar" redirects here.

This page only shows primary logo variants. For other related logos and images, see: Anniversary On-screen Logos Other

Contents
1979–1986	1986–1994	1994–present

Graphics Group

1979–1986

Designer:  Unknown

Typography:  ITC Avant Garde Gothic Book

Also known as:  The GG

Pixar began in 1979 as the "Graphics Group", part of the Computer Division of Lucasfilm (created by George Lucas).

Pixar

1986–1994

Designer:  John Lasseter

Typography:  Trajan Pro Bold

Also known as:  The BSD

On February 3, 1986 Apple Computer's co-founder Steve Jobs acquired the company and renamed it as Pixar.

The first logo, based on the design of their image computers, was nicknamed "the BSD" (Beveled Square with a Dent), a play on the Berkeley Software Distribution version of Unix that Pixar used. The wordmark below the logo was created by John Lasseter with a stone cutter.

Pixar Animation Studios

1994–present

Alternative wordmark used in promotional material.

Wordmark as seen in the promotional posters since 2020. This wordmark is also used for the title logos of the Disney+ original series Pixar In Real Life in 2019 and Inside Pixar in 2020.

Designer:  Pete Docter

Typography:  Charlemagne Bold

Name:  Luxo Jr.

Species:  Desk Lamp

Designed by:  John Lasseter

During the production of Toy Story in 1994, Pixar dropped the square logo in favor of a wordmark set in the Charlemagne Bold typeface. This identity was created by current Pixar CCO Pete Docter.