Logopedia
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This page only shows primary logo variants.
1979–1986 1986–1994 1994–present
1979–1986 1986–1994 1994–present

The Graphics Group[]

1979–1986[]

Graphics Group 1979
Designer:  Unknown
Typography:  Avant Garde Gothic Book
Launched:  1979

Pixar began in 1979 as The Graphics Group, a part of the computer division of Lucasfilm.

Pixar[]

1986–1994[]

Pixar Logo 1986 Print
Designer:  John Lasseter
Typography:  Custom
Launched:  February 3, 1986

On February 3, 1986, Apple Computer co-founder Steve Jobs acquired the company from Lucasfilm and renamed it Pixar. Its first logo, based on the design of their image computers, was nicknamed "the BSD" (short for "Beveled Square with a Dent"), a play on the Berkeley Software Distribution version of Unix that Pixar used. The wordmark was created by John Lasseter with a stone cutter.

Pixar Animation Studios[]

1994–present[]

Pixar logo
Designer:  Pete Docter
Typography:  Charlemagne Bold
Launched:  November 22, 1995

During production of Toy Story in 1994, Pixar began referring to itself as Pixar Animation Studios, and dropped the square logo in favor of a wordmark set in the Charlemagne Bold typeface. This logo was created by current Pixar CCO Pete Docter. The character Luxo Jr. became a mascot and appeared in the on-screen logo for every opening and closing of Pixar films, starting with the closing logos of Toy Story (1995), the company's first movie and the world's first fully computer-animated feature film.

External links[]

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