February–June 1995 | June 1995–2002 | 2002–2005 | 2005–2009 | 2009–2012 |
2012–2013 | January–August 2013 | 2013–2017 | 2017–2021 | 2021–present |
Play4, known from 2012 to 2021 as VIER (meaning four in Dutch) and before then as VT4, is the flagship commercial TV channel of Belgian Dutch broadcaster SBS Belgium. Its competitors are commercial channel VTM, owned by DPG Media, and the public broadcaster VRT.
VT4[]
February–June 1995[]
VT4's 1995 idents based on Swedish TV channel Femman (now Kanal 5 Sweden)'s idents.
June 1995–2002[]
2002–2005[]
2005–2009[]
2009–2012[]
VIER[]
2012–2017[]
2012–2013[]
On 17 September 2012, VT4 was renamed as VIER, with a new logo designed by Why Not Associates.
January–August 2013[]
2013–2017[]
2017–2021[]
VIER announced a new logo on 27 January 2017 and introduced it on-air on 27 March, with a new graphics package designed by CapeRock.
Play4[]
2021–present[]
On January 28, 2021, VIER, VIJF and ZES were renamed to Play4, Play5 and Play6, respectively, in advance of the new women’s channel Play7 launching in April 2021.
The rebrand consolidates all television channels owned by Telenet (the owner of SBS Belgium), which also owned Play Sports and Play More premium channels.