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Contents

February–June 1995 June 1995–2002 2002–2005 2005–2009 2009–2012
February–June 1995 June 1995–2002 2002–2005 2005–2009 2009–2012
2012–January 2013 January–August 2013 August 2013–2017 2017–2021 2021–present
2012–January 2013 January–August 2013 August 2013–2017 2017–2021 2021–present

Play4, known from 2012 to 2021 as VIER (meaning four in Dutch) and before then as VT4, is the flagship commercial TV channel of Belgian Dutch broadcaster SBS Belgium. Its competitors are commercial channel VTM, owned by DPG Media, and the public broadcaster VRT.

VT4

February–June 1995

VT4 1995.svg

VT4's 1995 idents based on Swedish TV channel Femman (now Kanal 5 Sweden)'s idents.

June 1995–2002

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2002–2005

VT4 logo 2002.png

2005–2009

VT4 logo.svg

2009–2012

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VIER

2012–2017

2012–January 2013

Vier logo 2012 outline.svg

On 17 Sptember 2012, VT4 was renamed as VIER, with a new logo designed by Why Not Associates.

January–August 2013

VIER.jpg

August 2013–2017

Vier logo 2012.png

2017–2021

VIER (2017).svg

VIER announced a new logo on 27 January 2017 and introduced it on-air on 27 March, with a new graphics package designed by CapeRock.

Play4

2021–present

Play4 2021.svg

On January 28, 2021, VIER, VIJF and ZES were renamed to Play4, Play5 and Play6, respectively, in advance of the new women’s channel Play7 launching in April 2021.

The rebrand consolidates all television channels owned by Telenet (the owner of SBS Belgium), which also owned Play Sports and Play More premium channels.

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