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February–June 1995 June 1995–2002 2002–2005 2005–2009 2009–2012
February–June 1995 June 1995–2002 2002–2005 2005–2009 2009–2012
2012–2013 January–August 2013 2013–2017 2017–2021 2021–present
2012–2013 January–August 2013 2013–2017 2017–2021 2021–present

Play4, known from 2012 to 2021 as VIER (meaning four in Dutch) and before then as VT4, is the flagship commercial TV channel of Belgian Dutch broadcaster SBS Belgium. Its competitors are commercial channel VTM, owned by DPG Media, and the public broadcaster VRT.

VT4[]

February–June 1995[]

VT4 1995

VT4's 1995 idents based on Swedish TV channel Femman (now Kanal 5 Sweden)'s idents.

June 1995–2002[]

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2002–2005[]

VT4 logo 2002

2005–2009[]

VT4 logo

2009–2012[]

80784964710ea5bfcd5f23968e65f3f3

VIER[]

2012–2017[]

2012–2013[]

Vier logo 2012 outline

On 17 September 2012, VT4 was renamed as VIER, with a new logo designed by Why Not Associates.

January–August 2013[]

VIER

2013–2017[]

Vier logo 2012

2017–2021[]

VIER (2017)

VIER announced a new logo on 27 January 2017 and introduced it on-air on 27 March, with a new graphics package designed by CapeRock.

Play4[]

2021–present[]

Play4 2021

On January 28, 2021, VIER, VIJF and ZES were renamed to Play4, Play5 and Play6, respectively, in advance of the new women’s channel Play7 launching in April 2021.

The rebrand consolidates all television channels owned by Telenet (the owner of SBS Belgium), which also owned Play Sports and Play More premium channels.

External links[]

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