Logopedia
Logopedia
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Contents

2004–2007 2007–2011 2011–2012 2012–2013
2004–2007 2007–2011 2011–2012 2012–2013
2013 2013–2018 2018–2021 2021–present
2013 2013–2018 2018–2021 2021–present

Play5, known from 2012 to 2021 as VIJF (meaning five in Dutch) and before then as VIJFtv, is a female-oriented commercial TV channel owned by Belgian Dutch broadcaster SBS Belgium, itself a subsidiary of Telenet (Liberty Global). Its competitors are the VTM-branded channels of DPG Media, and the public broadcaster VRT.

VIJFtv

2004–2012

2004–2007

VijfTV 2004.svg

2007–2011

VijfTV.svg

2011–2012

VIJFtv 2011.svg

VIJF

2012–2018

2012–2013

VIJF (2012).svg

VIJFtv rebranded in 2012 to VIJF, the same year as sister channel VIER.

2013

VIJF (feb 2013).svg

This pink version of the logo was used for only 8 days (11–18 February 2013).

2013–2018

VIJF (2013).svg

The logo was placed inside a pink square on 18 February 2013.

2018–2021

VIJF (2018).svg

On 30 August 2018, VIJF changed its logo to a numeral, similar to its sister channel VIER, which had rebranded in 2017.

Play5

2021–present

Play5 2021.svg

On 28 January 2021, VIER, VIJF and ZES were renamed to Play4, Play5 and Play6, respectively, in advance of the new women’s channel Play7 launching in April 2021. The rebrand consolidates all television channels owned by Telenet (the owner of SBS Belgium), which also owned Play Sports and Play More premium channels.

This move is similar to the renaming of competitors Q2, Vitaya and Caz to VTM 2, VTM 3 and VTM 4, respectively, on 31 August 2020.

External links