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Play6, launched in 2016 as ZES (meaning six in Dutch), is a male-oriented commercial TV channel owned by Belgian Dutch broadcaster SBS Belgium. Its competitors are the VTM-branded channels of DPG Media, and the public broadcaster VRT.
ZES[]
2016–2021[]
Inverted version.
Play6[]
2021–present[]
On 28 January 2021, VIER, VIJF and ZES were renamed to Play4, Play5 and Play6, respectively, in advance of the new women’s channel Play7 launching in April 2021. This is similar to the renaming of competitors Q2, Vitaya and Caz to VTM 2, VTM 3 and VTM 4, respectively, on 31 August 2020.
