Play (channel)

February–June 1995	June 1995–2002	2002–2005	2005–2009	2009–2012	2012–2013
January–August 2013	2013–2017	2017–2021	2021–2025	2025–present

Play, known from 2021 to 2025 as Play4, known from 2012 to 2021 as VIER (meaning four in Dutch) and before then as VT4, is the flagship commercial TV channel of Belgian Dutch broadcaster SBS Belgium. Its competitors are commercial channel VTM, owned by DPG Media, and the public broadcaster VRT.

VT4

February–June 1995

VT4's 1995 idents based on Swedish TV channel Femman (now Kanal 5 Sweden)'s idents.

June 1995–2002

Used from June 8, 1995 to July 31, 1996.

Used from August 1, 1996 to June 4, 1997.

Used from June 5, 1997 to August 4, 1998.

Used from August 5, 1998 to July 11, 1999.

Used from July 12, 1999 to February 17, 2002.

2002–2005

2005–2009

2009–2012

VIER

2012–2017

2012–2013

Designer:  Why Not Associates

Typography:  Custom

Launched:  17 September 2012

HD variant

• The Branding Source

January–August 2013

2013–2017

2017–2021

Designer:  CapeRock

Typography:  Custom

Launched:  27 January 2017 (announcement) 27 March 2017 (official)

3D variant

• Brand New (paywall)
• Marcomm News
• CapeRock

Play4

2021–2025

Designer:  Gédéon

Typography:  Custom

Launched:  28 January 2021

Live on-screen bug

On 28 January 2021, VIER, VIJF and ZES were renamed to Play4, Play5 and Play6, respectively, in advance of the new women’s channel Play7 that was launched in April 2021.

The rebrand consolidates all television channels owned by Telenet (the owner of SBS Belgium), which also owned Play Sports and Play More premium channels.

Play

2025–present

Designer:  Saffron Brand Consultants

Typography:  Custom (based on Ginto Nord)

Launched:  13 October 2025

On-screen bug

Variant with the letters moving

On 13 October 2025, Play4 was renamed to Play.

External links

• Official website