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Since 2019, the original logo returns only for Polly Pocket Keepsake Collection and Polly Pocket Collector sets.
Astro Blast | Agent Zero M | Anthony Ant | Angelina Ballerina | American Girl | Barney | Barbie (Signature) | Bob the Builder | Captain Pugwash | Creatable World | Fireman Sam | Guts! | Hot Wheels (4 On The Floor | The Incredible Crash Dummies) | Hypnos | Imaginext | Kipper | Little People | Laugh and Learn | Littles | The Magic Key | Major Matt Mason | Masters of the Universe | Matchbox (Stinky the Garbage Truck) | Max Steel | Mega (Mega Bloks | Peek-A-Blocks) | Mighty Max | Mike the Knight | Monster High (Ever After High | Enchantimals) | M.U.S.C.L.E.3 | MyScene | Oswald | Percy the Park Keeper | Pingu | Pixel Chix | Polly Pocket | Rainbow Magic | Rescue Heroes | Rubbadubbers | SewMagic | Sew Perfect | Thomas & Friends (Wooden Railway | TrackMaster | Minis | Adventures) | View-Master | Wishbone | Wobbly Land
Licensed Harry Potter | Jurassic World | Minecraft | Disney (Descendants | Disney Princess | Frozen | Disney Villains) | Marvel Comics (The Avengers | Guardians of the Galaxy | Spider-Man) | Pixar (Cars | Toy Story) | Star Wars | Trolls | WWE | Wicked
Games Apples to Apples | Balderdash | Blokus | Ker-Plunk!4 | Mad Gab | Othello | Phase 10 | Pictionary | Rock 'Em Sock 'Em Robots | Scrabble2 | Skip-Bo | Toss Across | Uno (Hearts | Attack | Car-go Fun | Splash | Spin | Stacko | Junior | Wild Jackpot | Showdown | Dos | Flip! | Remix | Show 'Em No Mercy | Triple Play | All Wild! | Flex! | Dare! | Ultimate) | Whac-A-Mole
Predecessors Lyrick Studios (Big Feats! Entertainment) | Pingu BV | Gullane Entertainment (Bumper Films | Gullane (Thomas) Limited | Gullane Pictures | Bridgefilms 1 | Gullane (Development) Limited | The Media Merchants | Prism Art & Design Limited 3)
Programs Thomas & Friends | Barney | Bob the Builder | Angelina Ballerina | Fireman Sam | Pingu | Captain Pugwash | Rubbadubbers | Oswald | Kipper | Sheeep | Percy the Park Keeper | Wobbly Land | Mike the Knight | Rainbow Magic | Anthony Ant | Wishbone | Art Attack2
Sub-brands HIT Movies | The Little Big Club | HIT Favorites
Former Sub-brands HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HiT Shop | HIT Toy Company | HIT TV | Hot Animation | Barney Home Video (Kids Edutainment Video)
1 Joint-venture with Sooty International. 2 Distribution rights only, original series produced by Scottish Television Enterprises, revival series produced by Disney U. 3 Joint-venture with S4C International.
Subsidaries and Divisions Fisher-Price | Mattel Digital Games | Mattel Films | Mattel Studios | Mattel Television | Mattel Creations | Mattel1631
Defunct AmToy | Barbie Entertainment | BarbieGirls.com | Barbie Software | Tyco Toys | HIT Entertainment (Kids Edutainment Video/Lyrick Studios (Big Feats! Entertainment) | Gullane Entertainment (Bumper Films | Gullane (Thomas) Limited | Quality Family Entertainment | QFE Home Entertainment) | HIT Movies | The Little Big Club | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | HIT Asset Library | HiT Shop | HIT Toy Company | HIT TV | Hot Animation | Barney Home Video) | Intel Play | Intellivision | Mattel Brands | Mattel Interactive | Radica | Bluebird Toys | Fijit Friends | F.A.M.P.S | Ideal Toy Company | View-Master Video | Radnitz-Mattel Productions | Mattel Playground Productions | Mattel Studios (original) | SoftKey (The Learning Company)
1Joint venture with NetEase Games. 2Made by Hasbro in North America. 3Made by Bandai in Japan under license from Toei Animation 4Made by Hasbro outside North America.
