Polsat, originally launched as Pol Sat, is a Polish satellite, cable and terrestrial TV channel, which started at 4:30 p.m. on 5 December 1992. It is the flagship channel of Cyfrowy Polsat, one of the two main commercial broadcasters in Poland, the other being Grupa TVN (owned by Discovery, Inc. since 2018).
Polsat is the most popular TV channel in Poland by viewership, followed by TVN and the public TV channels TVP1 and TVP2. These four channels dominate the Polish TV market, followed by news channel TVN 24 and Polsat’s sister channel TV4.
The initial Polsat logo has been designed by Jacek Błach.
On 1 March 2004, Polsat Introduced a new graphic package, but the on-screen bug from 2003 did not change until 10 October 2004, after it launched an updated national newscast Informacje and renamed it to Wydarzenia.
Polsat introduced its current logo on 27 February 2006, along with a new graphics package and idents featuring shining stripes in white, orange-yellow and red, as well as the FF DIN typeface. The logo was created by German design agency Velvet mediendesign. It was originally planned to make four colours logos for each season (blue for winter, green for spring, orange with red for summer and red with burgundy for autumn), but this idea was removed leaving one colour (orange with red). This graphics package was used for exactly 13 years; it was replaced on 27 February 2019. However, the logo remains unchanged.