Polsat, originally launched as Pol Sat, is a Polish satellite, cable and terrestrial TV channel, which started on December 5, 1992. It is the flagship channel of Telewizja Polsat (one of the two main commercial TV broadcasters in Poland, the other being TVN Warner Bros. Discovery), which is owned by Grupa Polsat Plus. Polsat is one of the most popular TV channels in Poland by viewership, along with TVN, and the public TV channels TVP1 and TVP2.
1992–1994[]
Designer:
Jacek Błach
Typography:
Gill Sans (modified)
Launched:
December 1992
1994–2003[]
Designer:
Unknown
Typography:
Futura Extra Black
Launched:
October 1, 1994
2002–2003 (idents only)[]
Designer:
Paweł Sadaj
Typography:
Bank Gothic Medium
Launched:
July 2002
In July 2002, Polsat got a red-orange look, using the 1994 logo for its rebrand.
2003–2006[]
2003–2006[]
Designer:
Unknown
Typography:
SF Quartzite
Launched:
Unknown
2004–2005[]
Designer:
Paweł Sadaj
Typography:
SF Quartzite (in logo) Handel Gothic (in idents and promos)
Launched:
March 1, 2004
On March 1, 2004, Polsat introduced a new graphic package, but the on-screen bug from 2003 did not change until October 10, 2004, after it launched an updated national newscast Informacje and renamed it to Wydarzenia.
Saved By Zero (modified, in logo) FF DIN (2006–2019, in idents and promos) Lato (2019–2021, in idents and promos)
Launched:
February 27, 2006
Polsat introduced its logo on February 27, 2006, along with a new graphics package and idents featuring shining stripes in white, orange-yellow and red, as well as the FF DIN typeface. The logo was created by German design agency Velvet mediendesign.
It was originally planned to make four colours logos for each season (blue for winter, green for spring, orange with red for summer and red with burgundy for autumn), but this idea was removed leaving one colour (orange with red). This graphics package was used for exactly 13 years; it was replaced on 27 February 2019; however, the logo remained unchanged.
GPP Logo (custom typeface) GPP Text (custom typeface, on-screen)
Launched:
30 August 2021
Telewizja Polsat revealed a new logo on June 10, 2021 along with Plus and the newly rebranded parent company, Grupa Polsat Plus. However, the Polsat TV channels started to show elements of the rebranding only on August 2, 2021. The new logo now appears on the Polsat, Plus and Cyfrowy Polsat websites.
The Polsat channels officially changed their logos and graphics on August 30, 2021, on the same day as TVN7, another large Polish channel. As in the February 2019 rebrand, the uniform graphics packages for all channels were designed by the German agency Luxlotusliner.
