This article is about the TV channel in Poland. For its parent broadcaster, see Telewizja Polsat. For the overall parent holding company, see Grupa Polsat Plus.
This page only shows primary logo variants.
For other related logos and images, see:


1992–1994 1994–2003 2003–2004 2004–2005 2005–2006 2006–2021 2021–present
1992–1994 1994–2003 2003–2004 2004–2005 2005–2006 2006–2021 2021–present

Polsat, originally launched as Pol Sat, is a Polish satellite, cable and terrestrial TV channel, which started on December 5, 1992. It is the flagship channel of Telewizja Polsat (one of the two main commercial TV broadcasters in Poland, the other being TVN Grupa Discovery), which is owned by Grupa Polsat Plus. Polsat is one of the most popular TV channels in Poland by viewership, along with TVN, and the public TV channels TVP1 and TVP2.


Polsat 1992.svg
Designer:  Jacek Błach
Typography:  NFL Steelers (modified version)
Launched:  December 1992


Polsat 1994.svg
Designer:  Unknown
Typography:  Futura Extra Black
Launched:  Unknown

2002–2003 (idents only)

Polsat (2002, idents).svg
Designer:  Paweł Sadaj
Typography:  Bank Gothic Medium
Launched:  July 2002

In July 2002, Polsat got a red-orange look, using the 1994 logo for its rebrand.



Polsat 2003.svg
Designer:  Unknown
Typography:  SF Quartzite
Launched:  Unknown


Polsat 2004.svg
Designer:  Paweł Sadaj
Typography:  SF Quartzite (in logo)
Handel Gothic (in idents and promos)
Launched:  March 1, 2004

On March 1, 2004, Polsat introduced a new graphic package, but the on-screen bug from 2003 did not change until October 10, 2004, after it launched an updated national newscast Informacje and renamed it to Wydarzenia.


Polsat late-2005.svg
Designer:  Unknown
Typography:  SF Quartzite
Launched:  Unknown

In 2005, Polsat introduced a new blue look.


Polsat logo.svg
Designer:  Velvet mediendesign (2006)
Luxlotusliner (2019, idents)
Typography:  Saved By Zero (modified, in logo)
FF DIN (2006–2019, in idents and promos)
Lato (2019–2021, in idents and promos)
Launched:  February 27, 2006

Polsat introduced its logo on February 27, 2006, along with a new graphics package and idents featuring shining stripes in white, orange-yellow and red, as well as the FF DIN typeface. The logo was created by German design agency Velvet mediendesign.

It was originally planned to make four colours logos for each season (blue for winter, green for spring, orange with red for summer and red with burgundy for autumn), but this idea was removed leaving one colour (orange with red). This graphics package was used for exactly 13 years; it was replaced on 27 February 2019; however, the logo remained unchanged.

On April 6, 2020, eight sister channels adopted a variation of Polsat's new graphics package and theme music: Polsat 2, Super Polsat, Polsat Film, Polsat Café, Polsat Doku, Polsat Play, Polsat Seriale and the international channel Polsat 1. The jingle used by Polsat in the B minor chord was modified for Polsat 2 and Super Polsat.


Polsat 2021 stacked.svg
Designer:  Saffron Brand Consultants
Luxlotusliner (2021, idents)
Typography:  GPP Logo (custom typeface)
GPP Text (custom typeface, on-screen)
Launched:  30 August 2021

Telewizja Polsat revealed a new logo on June 10, 2021 along with Plus and the newly rebranded parent company, Grupa Polsat Plus. However, the Polsat TV channels started to show elements of the rebranding only on August 2, 2021. The new logo now appears on the Polsat, Plus and Cyfrowy Polsat websites.

The Polsat channels officially changed their logos and graphics on August 30, 2021, on the same day as TVN7, another large Polish channel. As in the February 2019 rebrand, the uniform graphics packages for all channels were designed by the German agency Luxlotusliner.