Polsat/Idents

Prelaunch (1 to 4 December 1992)

First logo (1992–1994)

Second logo (1994–2003)

1994–1996

A series of idents with a young girl (1995–1996).

1996–1998

1998–2001

2001–2002

2002–2003

Polsat got a red look in the fall of 2002.

Third logo (2003–2006)

2003–2004

Idents for the seasons:

2004–2005

These graphics were introduced on 1 March 2004.

The autumn ident is similar to the general ident from 2004.

2005–2006

Polsat introduced a new blue look in 2005.

Current logo (2006–present)

2006–2019

Polsat introduced its current logo on Monday 27 February 2006, and a new graphics package featuring shining stripes in white, orange-yellow and red, as well as the FF DIN typeface. A new set of idents was launched which focused on ordinary people. The intention of the rebrand was to have a friendly and lively look as compared to public TV broadcaster Telewizja Polska and commercial broadcaster TVN. The graphics and idents were created by German design agency Velvet mediendesign.

This graphics package was used for exactly 13 years; it was retired on 27 February 2019.

2019–present

On 27 February 2019, exactly thirteen years after the previous rebrand, Polsat introduced a new graphics package featuring the popular Lato typeface, which was developed in Poland. The channel’s slogan, Włącz emocje (‘turn on emotions’), was turned into a hashtag for usage in the on-screen identity. The graphics were commissioned by another German design agency, Luxlotusliner, which had rebranded competitor TVN in 2013. The 2006 logo remains unchanged.

Polsat: report on the rebrand (Polish)
Polsat News (Polish)
Forum discussion on the rebrand (pages 103 to 113) (Polish)

Logo against new background.

The new idents feature people taking selfies using a selfie stick with the Polsat logo on their phone covers. The idents also feature hashtags such as #miłość (#love), #przyjaźń (#friendship) and #zabawa (#fun). In the text used in the on-screen identity presentation, one or two random letters are coloured in a different colour than the rest of the text.