1970-1980[]
Secondary variant, as Ponto Frio Móveis
1980-1987[]
Horizontal logo
Secondary horizontal logo
1988-1996[]
Web variant
1998-2003[]
Secondary variant
_Storefront.png "Ponto Frio (1998) Storefront.png (43 KB)")
Storefront version
2003-2008[]
Secondary variant
Website variant
With yellow background variant
2008-2011[]
2008 logo with chrome textures
2009 logo variant in perspective, with an enlarged penguin symbol
2009-2010 logo; this would only be used during the Você ganha mais campaign
2010 logo variant in perspective
3D version
Website icon
_Xmas.png "Ponto Frio (2009) Xmas.png (91 KB)")
Xmas version
_Xmas2.png "Ponto Frio (2009) Xmas2.png (98 KB)")
Xmas Version 2
_startcap.png "Ponto Frio (2009) startcap.png (8 KB)"){kind=small}
Startcap logo
_grande_liquida%C3%A7%C3%A3o.png "Ponto Frio (2009) grande liquidação.png (84 KB)")
The liquidation called gande liquidação also came with the você ganha mais campaign
_VGM.png "Ponto Frio (2009) VGM.png (43 KB)")
Você ganha mais version
televendas version
_Xmas_LCD.png "Ponto Frio (2009) Xmas LCD.png (138 KB)")
Xmas LCD Version
_Xmas_LCD2.png "Ponto Frio (2009) Xmas LCD2.png (72 KB)")
Xmas LCD Version 2
_startcap_3D.png "Ponto Frio (2009) startcap 3D.png (11 KB)"){kind=small}
3D Startcap logo
2011-2021[]
Website and atacado versions
Alternate versions
Alternate "swimming" penguin
Penguin mascot
The mascot with glasses
Xmas mascot
front-facing mascot on xmas
Storefront logo
Outlet Pontofrio Variant
Outlet Pontofrio Variant 2
Outlet Pontofrio Variant 3
Save the date Pontofrio version
_rECTANGLE.png "Pontofrio (2012) rECTANGLE.png (23 KB)"){kind=small}
Rectangle version
2021-2024[]
On a black background version
With the slogan Direto ao Ponto
The penguin seen on the logo, with the colors inverted
Pin, the penguin mascot, as of 2021
Pin, the penguin mascot, in the 404 page, you can also use this link for example here to see him in this reaction: www.pontofrio.com/4