In 1981, the United Video Satellite Group launched the Electronic Program Guide network. This logo looks very similar to the ESPN logo used since 1985, and the EPG wordmark is close (but not the same) as the 1988-96 Prevue Guide/Channel logos shown below.
Prevue Guide[]
1988–1993[]
Designer:
Unknown
Typography:
Earth
Launched:
February 1988
In 1988, EPG rebranded as the "Prevue Guide". The typeface used for the PREVUE part of this logo (and all subsequent logos up to and including the 1996 logo below) is Earth.
Prevue Channel[]
1993–1996[]
Designer:
Unknown
Typography:
Earth Futura
Launched:
June 1993
In June 1993, Prevue Guide changed its name slightly, to Prevue Channel; the CHANNEL part of the logo is set in a wide form of Futura Medium.
On February 9, 1998, Prevue Channel underwent a major rebrand. The word "Channel" was phased out entirely, and the classic Dodger-style typeface dating back to 1981 when the channel was known as the "Electronic Program Guide" was ditched in favor of Univers.
On February 1, 1999, Prevue Channel was renamed "TV Guide Channel", after the then-parent of Prevue Networks, Inc., United Video Satellite Group, purchased TV Guide Magazine.
2001–2004[]
In 2001, the "Channel" portion of the logo was enlarged.
2004–2007[]
Alternate version
TV Guide Network[]
2007–2010[]
3D version of the logo.
On June 4, 2007, TV Guide Channel had its name changed, slightly, to "TV Guide Network".
2010–2013[]
This was named as TV Guide on website, however the logo still remains (although without the "Network" counterpart).
In late 2010, the TV Guide Network logo is in a three-dimensional appearance.
TVGN[]
2013–2015[]
HD logo.
With tagline
Logo with the "A CBS - Lionsgate Partnership" tagline.
After CBS Corporation acquired 50% of the channel in March 2013, the TV Guide Network was renamed TVGN; its slogan was Hollywood Starts Here. The relaunch took place on April 14, 2013.
Pop[]
2015–present[]
Blue version
Red version, used on the website.
Logo used on website as a channel finder.
Alternate variant
Pride month version
Logo with CBS byline
On September 18, 2014, it was announced that the channel will rebrand as Pop in early 2015 due to low ratings. The rebrand took place on January 14, 2015. The channel would shift toward programming about pop culture fandom and would carry 400 hours of original programming following the rebrand.
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