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In 2014, 20th Century Fox (now 20th Century Studios) introduced Premium Large Format Screen for the studio's films (not include films produced by DreamWorks Animation) that released on any large format screen like IMAX, Dolby Cinema and other theater chains' customize large screen. However, there is no logo for the format promotion until late 2015.

Today, although Disney, 20th Century Fox's parent company since 2019, dropped Premium Large Format promotion after fold 20th Century Fox's distribution unit into Walt Disney Studios Motion Pictures since January 2020, it is still used by Paramount Pictures through Skydance Media since Mission: Impossible – Fallout in 2018. It also used on promoting Marvel Studios's Thor: Ragnarok (2017) and Warner Bros. Pictures' Geostorm (2017, co-producing with Skydance Media).