Priamyi was founded by Oleksandr Butko in 1989 as Tonis. Its original headquarters are based in Mykolaiv because the station was originally started as a production company. In 1994 the station's headquarters was moved to Kyiv. At the same time, it began broadcasting on its frequency.
A year later after its launch, its first logo was short-lived and were replaced by a new one on January 1, 1996.
On August 24, 2017, Tonis was rebranded as Priamyi.