1980's-1994[]
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In the 1980's, Wakefern decided to experiment a wholesale club concept in order to compete with other supermarket chains that did the same thing during that time. Known as "Price Rite", its logo was the same as Shop Rite's at the time, but here, it was a flatbed cart with stacked squares representing boxes. Due to how small the stores were (since they were only opened in 3 underperforming Shop Rite stores, and were referred to as "mini-clubs"), it hadn't gained popularity from bigger chains like Price Club, Pace or BJ's, and all 3 of its locations closed by 1994.
1995-2017[]
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A year after the failure of the Price Club Mini-Club concept, Wakefern decided to reassign the name to a limited-assortment format, to which they emphasized the size and freshness of the perishable departments in comparison to its competition.
2017-present[]
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Price Rite changed their logo and branding to "Price Rite Marketplace" in 2017. The company said that it wanted to reflect the changes that had been made in the stores since the original Price Rite limited-assortment format was launched in 1995. Accompanying the new logo and name change were updated graphics and signage. Price Rite is still a limited-assortment supermarket; however, the stores carry a larger number of items than many of its limited-assortment discount competition.