Price Rite[]
1980s–1994[]
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In the 1980s, Wakefern decided to experiment with a wholesale club concept to compete with other supermarket chains that did the same thing during that time. Known as "Price Rite", its logo was the same as Shop Rite's at the time, but here, it was a flatbed cart with stacked squares representing boxes. Due to how small the stores were (since they were only opened in three underperforming Shop Rite stores, and were referred to as "mini-clubs"), it hadn't gained popularity from bigger chains like Price Club, Pace or BJ's, and all 3 of its locations closed by 1994.
1995–2017[]
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A year after the failure of the Price Club Mini-Club concept, Wakefern decided to reassign the name to a limited-assortment format, emphasizing the size and freshness of the perishable departments in comparison to its competition.
Price Rite Marketplace[]
2017–present[]
Price Rite changed its logo and branding to Price Rite Marketplace in 2017. The company said it wanted to reflect the changes made in the stores since the original Price Rite limited-assortment format was launched in 1995. Accompanying the new logo and name change were updated graphics and signage. Price Rite is still a limited-assortment supermarket; however, the stores carry more items than many of its limited-assortment discount competition.